Samsung, Bacardi, Kapita and Osborne among the speakers at SAP Commerce Forum Spain – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The years in pandemic have meant a great change for everyone, especially due to the lack of presence due to the restrictions implemented. For this reason, with the reduction of measures and the more controlled pandemic, the doors have been opened to resume events, physical meetings to be able to reconnect with each other. under this principle the business process management software company, has announced a new SAP Commerce Forum to be held in Madrid.

SAP Commerce Forum Madrid 2022, an event for the return to presence

The SAP Commerce Forum is presented as one of the benchmark events in the electronic commerce sector, being a space in which to discuss topics such as new trends, milestones and novelties that have been presented in the sector in recent years. Therefore, in the edition we will find presentations where the new changes that have occurred in the ecosystem of electronic commerce and the digital economy are explored.

Thus, the new consumer cultures that have evolved from the different measures incorporated during the crisis caused by Covid-19 will be discussed. Changes, which have marked a new line of consumption both within the market B2B as in the B2C and that they have come to stay in day-to-day business. In the same way, we will see different perspectives on online shoppingespecially food, proliferation of mobile sales and through . As well as the trend of change towards the strategies of omnichannelwhich have become indispensable for business development.

Finally, it should be noted that the event, as part of a return to normality, will be held in a completely face-to-face format. In addition, it will also have an exclusivity factor, so it is accessed only by means of confirmation and entry.

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What will we find in this event?

This year’s edition will have the special participation of Dimas Gimeno, founder and president of KAPITA and founder of WOW. Like other great exponents belonging to companies of the stature of Samsung Electronics, Bacardi, PUIG, SAICA Pack and Osborne. Which complete a panorama of very complete experts for this new return to events in physical format.

The SAP Commerce Forum will take place in Madrid, more specifically in the auditorium “The Beatrice of Madrid”located in the Salamanca district, on Calle de José Ortega y Gasset, n° 29. The appointment is for March 24, with a full program from 9:30 a.m. to 3:30 p.m. as we can see in the next schedule.

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