launch into sharing a flat is an adventure. It’s not just about finding a place to live, but about finding the perfect roommates: if you’re looking for a flat, you’re also looking for the right people to share it, beyond a room with the right to a kitchen where you can rest from the daily hustle and bustle.
The experience of sharing a flat
Surely it has happened to you. You arrive in a new city, you don’t know anyone and you need to rent a room. Where do you start looking?
Well, you can tour the city following a trail of classified ads, alerts and appointments made with a real estate agent while juggling an almost always limited budget (in the old way); Or you can start digging even before you move in with the help of (although still juggling a limited budget).
In that process you discover that sharing a flat is no longer the exclusive territory of university students, not even a practice focused solely on accommodation. The real estate market, studies and labor mobility have managed to blur the profile of people of age to share a flat.
Living alone is expensive, especially in big cities, so it’s time to solve the problem of money by sharing expenses and space. The solution doesn’t look new, but the user experience has changedis more demanding, and has managed to take the colors out of traditional search methods.
It is no longer enough to find an attractive home in a well-connected neighborhood, users want share a flat without surpriseswithout risking living with strangers with whom they have nothing in common.
Badi, compatible roommates to share a flat
And where do you find a flat with the ideal roommates? This same question was asked by the creators of Badi, a free app that helps you find a room in a shared house oa rent a room you’re not using.
Disappointed after a failed attempt to find the apartment they were looking for, they decided to develop an application capable of avoiding real estate brokers and focusing on users.
It focuses on the personal profiles of those looking to share a flat and on how to connect people interested in relating under the same roof. Yes, the Tinder match applied to the search for a room and compatible roommates.
From ‘Tinder to share a flat’ to ‘Real estate Wallapop’
Available in google play and in the AppleStore, Badi is simple, easy to install and use. In less than five minutes it is downloaded, configured and offers the first options for you to find the perfect roommate in the environment that best suits your needs.
- Record: it is mandatory, and although the application suggests doing it through Facebookin order to take advantage of the social network’s API to complete your profile, also offers access through Google and email.
- Profile: it is basic and allows users to be identified through their name, age, gender, origin, occupation, languages, tastes and personal habits. You can write freely about yourself or take advantage of the descriptions that the application offers you: party animal, organized, sportsman, geek, sociable, active.
- Search: You can start searching and consulting the first profiles that interest you without having to complete your own, although it will be useful if you activate it before sending any request so that other Badis know you better. Choose the city where you want to live (Barcelona, London, Pontevedra…) or activate the geolocation map that will allow you to find the accommodation closest to your point of interest.
- Filters: very practical when it comes to narrowing down the search for a room or roommates to share a flat by priceavailability, number of Badis, House Rules (smoking allowed, couples, animals allowed), type of bed (single, double, sofa bed), mod cons and general conditions (private bathroom, balcony, wifi, elevator, air conditioning, parking).
- Request: select the profiles that interest you the most and send them a request. If they accept you, you can contact them directly through a integrated chat to fix a visit and, perhaps, share a flat.
- Book your room from anywhere. Badi goes one step further in managing rooms on the platform with its new reservation system. This functionality allows you to reserve a room even if you are in the other part of the world and, from now on, people who rent and look for a room will also be able to send requests to the roommate they want to live with. To reserve the room, Badi will keep the reservation money in deposit for up to 48 hours after the tenant has moved into their new room, for a greater guarantee of the transaction and without the need for it to be in person. In this way, fraud is avoided outside the platform by offering secure online payments to the entire community, thus significantly improving the app experience.
Badi saves time and money, dispense with intermediaries and avoid commissions. It does not intervene in the rental process so that the users are in charge of negotiating and managing their own visits, according to their tastes and interests.
A new image for Badi
Very recently Badi announced a radical change in its brand image as part of its expansion strategy to booming international markets such as London, Paris and Amsterdam, where there is significant growth in organic activity on the platform showing high customer demand. in these cities.
The change of logo to open the way to new markets is one more step in the company’s expansion process, which had its kick-off with the announcement just a few weeks ago of a series A by Spark Capital, a fund that has previously financed companies such as Twitter, Tumblr or Foursquare, which has allowed the platform to continue growing and meet the demand for rooms that also exists internationally.
Since his idea was to connect people who want to share a flat, Charles Pierre, CEO and founder of Badi, was convinced that the English word “buddy” was the ideal concept to show the power of making connections. Along these lines, they devised a logo made up of two overlapping toasts, which breaks with the cliché of putting the symbol of a house as other real estate agencies do, and giving the message that homes are made by people.
“After two years of activity, we realized that we needed to update our brand with a fresher look that reflects the values of our community and the maturity of our product,” says Carlos Pierre. In this way, Badi’s creative team internally updated the logo to show a modern version following three pillars: authenticity, modernity and recognition of the digital world.
conclusion
It works like a real estate Wallapop, with all the information that users are willing to share about themselves, the partner they are looking for and the apartment they offer. In some cases it is still scarce, doubtful or deficient (especially the photos), but it is the Badis who have the last word.
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