tripadvisor of Sponsored Spacesa new advertising solution on the platform that allows accommodation companies to capture the attention of travelers and drive quality traffic to their properties by be published in a space with privileged visibility within the travel website.
TripAdvisor will help accommodations capture more attention from travelers
is the world’s largest travel site. Its platform is designed to allow travelers give your opinions and about a large number of lodging companies, airlines, attractions and restaurants around the world. Its scope is so great that 60% of global travelers visit this website before booking a hotel.
And that is where the success of TripAdvisor lies, since reviews of products or services that other users write, when buying or not buying through an online store.
From now on, TripAdvisor Sponsored Placements will allow accommodations to capitalize on platform influence over choice and purchase decisions of travellers, significantly increasing your visibility and driving bookings.
The new TripAdvisor Sponsored Placements will have a monthly cost per click
With Sponsored Spaces, companies will be able to configure their campaign selecting from three different monthly cost-per-click budget options, with which they can set their maximum spending limit. Coming soon, TripAdvisor will also have the option to configure a personalized budget.
Sponsored Links ads will automatically target highly qualified search traffic for relevant accommodation options in the area. Businesses will only be charged for clicks on their ads.
vice president of marketing and B2B products at TripAdvisor, stated that Given TripAdvisor’s influential role in phases of inspiration, purchase and decision at the moment when travelers plan and book their trip, we have decided to create a product to help accommodations to arrive to a greater number of potential customers during your “purchase route”. Sponsored Placements is the industry’s smartest advertising solution, developed to increase a property’s visibility on TripAdvisor and reach highly-qualified travelers who will have a high booking rate on the site.”
Sponsored Spaces will be one more tool of TripAdvisor Advantage Plus
Sponsored Spaces is currently in a three-month beta period, in which more than 10,000 accommodations have already started using these advertising spaceslaunching thousands of campaigns in more than 5,500 destinations
Sponsored Placements is now available for all accommodations, but only For those who have an active subscription to a TripAdvisor option with which accommodations can offer their contact information, have special offers to stand out from the competition and capture the attention of travelers by publishing the latest news, improvements and events in their establishments among other options.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus