Did you know that Netflix has video games? Less than 1% of users have tried this modality

We all know Netflix as the platform to watch streaming series and movies, and it is that until relatively recently this was the only thing they did. The company decided to diversify and began to offer video games, without a supplement in its app, but almost a year later the results were not as expected, and only 1% of its users have ever played any of these titles.

Did you know that Netflix has free video games on its platform? You may have known and didn’t care or you may have just found out, what is almost certain is that you have never played one of them.

It was in November of last year when he initially had 5 titles, highlighting those based on his popular Stranger Things series. Now, almost a year later and with 24 titles in total, the results do not seem to be as positive as expected.

In a study about the use that users have given to this library of games, it was discovered that on average only 1.7 million users had used a Netflix video game, which represents only 1% of the more than 231 million of users that the company has around the world.

Obviously, this figure is not at all what was expected by the platform, which decided to bet on this sector due to its boom throughout the world and between the different generations, although that does not mean that the company is going to abandon its attempts to diversification. “We’re going to be experimental and try a lot of things,” COO Greg Peters said during the company’s fourth-quarter earnings conference call, he reported.

“But I would say our eye is on a long-term prize, and so our efforts now are to create properties that are connected to the universes, the characters, the stories we’re building.” added Peters.

Everything seems to indicate that the bad results do not worry the company, at least for the moment, but they will undoubtedly have to investigate what are the reasons for these low percentages, whether it is that there are more games for Android than for iOS or if it is simply a question of ignorance on the part of the users that these video game libraries exist.