Elevator pitch: Learn to sell yourself in 4 simple steps

What is the elevator pitch?

The elevator pitch is a technique created in the seventies by Philip Crosby whose purpose is to objective present an idea in the shortest possible time. What would be the shortest possible time? The time it takes to go up (or down) an elevator. Hence its name in English: “elevator speech”.

What is the elevator pitch for?

To tell in a few seconds what your business, project or idea is about.

When this concept was born, it was used mainly for those interested in financing projects. Even advertising agencies used it to present campaigns to their clients.

But today, the elevator pitch It has multiple uses in the business world and can be used to attract more customers and achieve your marketing and sales goals.

In short, it is a speech that is prepared with a single purpose: to sell something, be it your brand and the products or services you offer. In this speech you have to manage to persuade.

The elevator pitchthen, ceased to be used exclusively to seek financing for projects and was adopted by online businesses as key tool to capture the user’s attention in a few seconds. Some examples of this are:

• The Instagram biography, where you only have 150 characters to tell who you are and what you offer.
• The home page of your online store, or even the inside of her.
• brief where you show, in a few minutes, your brand and what you sell.

The secret so you can create your pitch successfully is that Be clear about your business model and who your target audience is. If you sell online, we suggest you set up your

This technique of elevator pitch It will help you sell in a few seconds. What is essential is that you show yourself very confident and that your speech is based on argumentation to convince the other. That’s why your message has to be:

• Of course: avoid including very technical terms, you have to make anyone understand it.
• Concise: I conveyed in a few words the essence of your business or project.
• Attractive: show in an interesting way what you do.
• Consistent: always use this speech to talk about your business or project so you gain security. Avoid detours or lapses thinking what to say.

On the other hand, keep in mind that the design of your pitch It will depend on the goal you want to achieve.. Some of the most common for brands that sell online are:

• Attract new customers for an online store.
• Get new followers on Instagram.
• Attract more people interested in courses and mentorships.
• Get investors for a project.
• Incorporate a new line of products.

If you have already defined your business model, but you still need to organize your ideas to present your brand to the world, then we are going to tell you how to put together your elevator pitch in 4 simple steps.

4 steps to create your winning elevator pitch

Following a clear structure of argumentation, you will be able to sell your idea or project in a few seconds, either in an elevator or in the online world. 😉

It is a guide or “mental map” that you have to have in your head. We tell you how to prepare it in 4 steps.

• Present yourself: it is key to be listened to carefully from the first second, there is no time to waste! Tell who you are, what your brand or project is and use a resource that quickly captures attention. For example, a word, a gesture or some relevant statistical data referring to your business.
• Explain what solution you provide: tell what you do and put the focus on the solution you provide to your client. As we said, for this it is essential that you are clear about who you are. and that includes knowing what makes them anxious and what problems they have to highlight the solution you offer.
• Differentiate yourself: argue your brand or project from your differential. What is your added value or exclusive quality? Use what makes you unique to tell how you solve your client’s problem. What is the person who is going to buy your products or services, or who is going to finance your project, going to earn? What will it bring to your life?
• Close a pitch that leads to action: invite your interlocutor to take action. For that, the words you use are going to be fundamental and they have to be very clear based on what you want to achieve. For example, you can ask them to subscribe to your to give you his phone or arrange a second meeting right there.

Elevator pitch: examples

We already told you how to prepare your elevator pitch, now let’s see a concrete example in the following video. As we said, the choice of each word is essential when arguing:

Remember that everything communicates: in addition to words, gestures and posture are important. If you are going to be in front of the camera or face to face with your interlocutor, these are factors to take into account.

Are you ready to build your elevator pitch? Tell us in the comments if you put it into practice!