With a history of more than 100 years in the Galician market, the brewery Galician Star It is one of the most recognized brands in the sector, and one that has been able to adapt to digital changes. A proof of this is that for the second anniversary the launch of your website “The Resistance Brewery” the company decided to launch a new offer of bottles with custom labels. The action arises as a response to the demand of many of its users, who seek to create more lasting memories.
Estrella Galicia offers the personalization of labels to its users
Beer is a drink that is usually associated with celebrations, fun, or memorable moments. In fact, several people often collect or keep bottles that are related to different memories or experiences. With the proposal of personalized labels that Estrella Galicia has launched, customers will be able to give greater exclusivity to each bottle they keep, since they will be unique.
From now on, the brewery offers buyers the option to customize your own label on the beer you buy, thus creating a special model for each of them. This action also helps improve the between the brand and the buyers, by allowing them to actively participate in a process of designing their product.
This has been the way chosen by the company to celebrate the great reception that its website has had in these first two years of life. as explained Francesco Pumarola, director of eCommerce of the company, “The start-up of this project has been an important challenge in terms of development, but we believe that there was no better way to thank the great reception that La Cervecería de la Resistencia has had in these last two years than to offer our followers the possibility to put your personal stamp on your favorite beer. This is a first step, but We are going to launch more novelties related to the personalization of our products.”
How to get these personalized bottles?
To get your own personalized bottle of Estrella Galicia, all you have to do is enter “The Resistance Brewery” specifically in the section of . There you can choose the number of beers to buy, -from 6 to more than 240-, and specify the text you want to add. This can be divided into two lines, the main one located in the red part of the label, and the second in the black part.
The steps to follow are:
- Choose the option customize label.
- write your main message at the top of the label.
- If you want, you can add a secondary message on the bottom.
- Select the number of bottles What do you want.
- Add your order to the cart andyou already have your exclusive edition!
- Also, with the option Give away that you will find when processing your order you can surprise whoever you want.
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