Facebook could affect our SEO – .com

It seems that mark zuckerberg, Facebook CEO is always wondering how to improve his appreciation. And once again, he has hit the nail on the head. And it is that in its annual conference for developers, which integrated into our website, can have a positive impact (or negative) in our .

To start with, we have Social Plugins. These are three social plugins: A button “I like it”one of “Exercise”and one of “Recommended feeds”. It is said that the most important at the SEO level will be the “Like” button, which will work the same way as the existing button on Facebookthrough which users can give votes of confidence to a page.

The number votes “I like it” becomes part of a database accessible through the plugin Open Graph (explained later). SearchEngineLand speculates that, since that information, it can also be tracked by Google Y Bing. Let us remember that currently Facebook has 400 million users throughout the world, so if most of them prefer a specific business, compared to another of their competition, they can consider adding that variable as an algorithm factor.

Regarding the plugins “Exercise” Y “Feeds”, will serve to know what my friends like, or what they are doing on that website. But there is still more. Open Graph Protocol Y Graph API are two other plugins designed for developers. They will allow the integration of various Facebook capabilities within other websites. Thanks to these they will be able save user profile information who visit us, and show you personalized information based on what you “like”. The system is similar to that of , which shows you certain results whether you are registered or not, since it takes your preferences into account.

The long-term idea of Facebook is to establish a great metadata structure based on user preferences, so that when we visit a website, we inform you of our tastes: Favorite restaurants, places, music, and any other type of data that serves to personalize the information shown to us. The expression “semantic metadata”, referring to the was pronounced several times during the keynote. The vision of an Internet of interconnected identitiesand of associated data to these identities opens up a world of new possibilities.