Facebook course to learn how to create your own communication strategy on the platform, and apply the knowledge acquired to your company page from scratch.
Appearing on social channels as a brand is a key point when it comes to generating trust among users, as well as being a key strategic point when interacting with the audience.
Therefore, it is essential that our product or service have its own space on this social network. Of course, always being in an appropriate way in which the business objectives are aligned with the communication objectives of the brand.
Throughout 10 classes we will see different aspects with the aim of being able to optimize our Facebook communication strategy to the maximum.
To do this, we will know how to statistically quantify the data on the use and penetration of this social network in Spain. And it is that despite the fact that it seems that Facebook is a social network focused on a more mature audience, we will see that this is not entirely the case.
We will also know the different publication formats and we will be able to get the most out of the content quality by knowing the dimensions and weights of the publications. On the other hand, we will be able to learn how to audit Facebook company pages and identify existing opportunities to develop your content strategy.
We will also analyze the best tools on the market that will help us manage different aspects of the communication plan on Facebook. In fact, despite the fact that each module has a different tool, there is a specific module in which we add several of them, very important when it comes to managing and monitoring the Facebook profile.
Another fundamental aspect that we will make the most of is the “Shopping” function of Facebook. And it is that this social network gives us the opportunity to connect our store and at the same time connect with Instagram. In this way we can bring our products or services closer to our audience through this social network.
Community management is essential in a social network with as much visibility as Facebook. That is why we are going to see how to get the most out of the tasks related to the community management of our won audiences.
For all this, we will combine theoretical classes (which I assure you will be fun) with practical classes and we will be able to develop our communication strategy as we progress through the course.
One of the objectives of this course is that once finished, we can manage any Facebook company page, whether it is a brand or a personal profile, and that we put into practice all the tricks learned in each of the 10 modules. .
As always, you also have a series of documents, templates, links of interest and tools that you may not have known about, so that they are part of your day-to-day life and can provide maximum value.
And it goes without saying, but of course that in case of doubt/question/request/suggestion we are on the other side of the support form waiting to solve any doubt that comes to mind, go for the course!
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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