Whether for an established business without turbulence, or for a startup that is just beginning to forge its path, these facebook marketplace tricks they can make a difference. It is not enough to be present in the virtual market, here we tell you what to do.
Importance of the Facebook Marketplace
Every good salesperson, both digitally and in physical reality, has their own methods, tools and strategies that facilitate processes or boost the efficiency and results of their business.
And now, with different sales channels, multiple forms of payment, purchase processes and everything that digital markets offer, this applied knowledge or tricks have immense value and represent the differentiator that many users are looking for, users of digital spaces major commercial, such as the Facebook Marketplace.
In this huge virtual marketplace launched in 2016, people can explore, discover, sell and buy products. And among the marketplaces that exist on the internet, the one that belongs to Facebook is one of the most used, since it has the support of the social network that remains one of the most popular, with nearly 3 billion users as of January of 2022, according to the on the Digital Environment 2022.
But then, how to improve your sales and business expansion on this site? Learn here the Facebook Marketplace tricks that, as an experienced seller or a newly started entrepreneur, you should know.
6 tips for sales on Facebook
There are some points that you should not forget when using this marketplace.
- How to sell from mobile
- What can’t I sell?
- Well defined location.
- Use good quality images.
- Share your marketplace post.
- Make secure transactions.
How to sell from your cell phone on Facebook marketplace
98.5% of Facebook users access the social network from any cell phone, according to Statista, a fact that you have to keep in mind when uploading the items that you will market.
Take into account that large number of users who will see your products from the screens of their cell phones.
One of the Facebook Marketplace tools that will make it easier for you to sell from your cell phone is the contact button in Messenger.
With this trick, any user interested in your product can ask their questions and contact you through the Facebook instant messaging service. Thus, quickly and directly, the conversation with the potential client will begin.
What can’t I sell?
To the search in Marketplace Facebook you can know which are the best-selling products or the most popular; This information will be very helpful, but you also need to be very clear about what products you cannot put up for sale in this digital market.
As is consistent, you may not sell any kind of illegal substance, weapons, or explosives, but you may not upload animal or pet posts, erotic or sexual services and products, gambling services, or any digital product, such as an NFT, to the Marketplace, or a GIF, for example.
Before growing your business in this digital space, we recommend that you read in detail the community policies and regulations, which you can find at . And you can review everything related to the operation of the platform.
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well defined location
One of the features that has led Facebook Marketplace to improve the purchases and sales of so many people around the world is that it shows browsers options whose point of sale is close to their location. Thus, if there is interest and an agreement is reached, the delivery of the product will be much more efficient.
Because of this feature, we recommend that you always carefully review the location that will be marked in the ads you upload. GPS technology is often very accurate these days, but exceptions do exist.
Use good quality images
It never hurts to remember this simple but effective Facebook Marketplace trick.
A blurred image, out of focus, whose angles do not offer a concrete appreciation of the state of the product, will lead to little or no interest from users.
One of the most effective recommendations on , is that you do not use default photos, the same ones that everyone uploads. It will be better to use your own product images.
Images in Facebook Marketplace posts are limited to just 10 for each thing you sell, but if you need to fill more angles or images that better describe what you offer, you can make collages to show everything that might interest users.
Share your marketplace post
An excellent strategy for your publication to start having activity is to publish it in Facebook trading groups and in your personal account. By receiving likes or messages, Facebook will give you more visibility.
Remember not to encourage spam, share the post only in related groups or groups that allow sales and do not saturate the group with the same product posted several times because they can block you or remove you from it.
Make secure transactions
For deliveries in person, agree to the meeting in public and crowded places such as shopping malls, public transport stations, streets or main and illuminated avenues. Try to bring companions and never deliver products before payment.
9 tricks in Marketplace Facebook 2022
The Facebook Marketplace is a great alternative for companies that are taking their first steps, as well as experienced ones, to get involved in the world of ecommerce and start enjoying its benefits.
Being within the most used social network in the world, the Facebook Marketplace will allow you to reach many people, without having to access other applications or pages. For your sales to progress, there are certain details and tricks that can be applied at any time, and here we share nine:
- Contact information in the images.
- Ads on Marketplace.
- Good attention and resolution of doubts.
- Payment methods on Facebook Marketplace.
- Renew your posts.
- Good quality of images.
- Add watermark to your images.
- Match preferences in your post.
- Avoid listing your product as free.
Contact information in the images
One of the Facebook Marketplace tricks most valued by users is to leave the contact information in the product images.
The main limitation of this Marketplace is not being able to add contact information, such as your phone number, in the description of the products. Therefore, adding data like this, in the images that you upload to illustrate your ads, will be a differentiator.
How to do that? It will be enough to edit the photos of your products with any image editing tool. One option that can help you is Canva.
Facebook Marketplace Ads
Here it is important to differentiate: if you are going to sell from a user account, you will have direct access to pay for ads and sell. But if you’re acting from a business or company page, Facebook will review your products before enabling scheduled posting.
A paid advertisement in the Marketplace will be cheaper than a regular advertisement in the feed. Manage your paid ads, plan and organize your ads and sales will start to rise. Decide well what product and why you will advertise it in this marketplace.
Know everything you need about , here so that your sales on facebook increase.
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Good attention and resolution of doubts
We have all lost interest in some service or product due to poor attention or poor responses from those who serve us.
For internet trading, the . Direct contact, fueled by personalized care in conversations with potential clients, will mean better results.
It is true, there will always be those who only ask for specifications or prices without reaching anything else, there is no shortage of those who come to the showcase only to satisfy doubts and not buy anything, but having good attention and seeing their questions answered, they could decide to buy. a product.
Payment methods on Facebook Marketplace
And how will I get paid if I sell something on the Facebook Marketplace? This section is also an important part of the growth of the Marketplace, since the options are multiple and convenient for buyers and sellers.
If debit card payments are not enabled in your region, the options will be those that you and your customer determine.
You will have the freedom to agree with the interested parties a bank transfer, cash payment on delivery, barter of merchandise or any other option that is appropriate for them. Everyone can buy!
Another option available is that in the description you add the link of the product of your online store so that they make the purchase and payment directly in your ecommerce where you could offer payment by card or in fortnightly installments with applications such as Aplazo or Kueski.
Renew your posts
Posting the same article or product many times will only cause Facebook to consider your post as spam, and if you repeat it, you could have problems accessing this space.
That’s why the Facebook Marketplace trick on post renewals is a must. The issue is that, after publishing an article, its visibility in the groups or pages where you have shared it decreases, hence the importance of giving it life again.
Every 5 days, for a limited period, Facebook will give you the option to renew your past publications in Marketplace: add features, new images or add to the description the answer to those common questions that have been sent to you. Thus, your article will be renewed, will have new visits and will offer more accurate data for those interested.
Add watermark to your images
Very few places are exempt from being a source of fraud, to prevent them from stealing your images to deceive other people, add a watermark to your images. That is, a small symbol that identifies your business or the @ of your Instagram are good options.
Match Preferences in Your Post
Place the meeting preferences in the description of your products, for example, meeting at the subway entrance, delivery in a public place, meeting or pick-up at the door, even meeting to be agreed. This will serve as a filter for buyers.
Avoid listing your product as free
Have you seen products offered as free? It is a technique that is used to get people’s attention but it could be somewhat obsolete. The reason is simple, the publication can become very popular due to the misconception that the item is a gift, so it is very likely that you will receive many messages asking about the item. So far so good!
The problem can arise when…
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