Following the same trail as Facebook, Fleek is a new application that has begun to announce its triumph on university campuses in the United States. Specifically, since the beginning of this course, he began to enjoy enormous success at Georgetown University, in Washington DC, and from there, his name has spread like wildfire, ‘setting fire’ to other centers in the country.
But what is Fleek and where does its success lie? Actually, the great novelty of Fleek (a slang term that refers to being on the crest of the wave, or being very popular) lies in breaking down the barriers that Snapchat imposed.
Like the other application, the main activity of the users is based on sharing images and videos that self-destruct in a stipulated time. However, while Snapchat these ‘posts’ are moderated, that is, they are subject to censorship by the administrator, Fleek proposes that university students contribute their vision without any moderator limits. “The unofficial story of your campus that will not be banned by Snapchat”, is the slogan with which the application is advertised.
More alcohol, drugs and sex
The result of this is an image platform with more alcohol, drugs and sex than the one from which the original idea came. “It’s like Snapchat, but with more boobs,” explains a user and student in Georgetown to the Tech Insider online publication. “Fleek seems more real because it’s less organized,” says another, referring to the lack of moderation in posts. This entails a greater risk in them, because the images and videos uploaded to the application are accessible to all users.
In addition, the application groups the ‘posts’ of the users by university campus, which specializes the ‘story’ or vision that is created around them. Precisely the more realistic, but perhaps less formal image that users are giving of their universities has worried some institutions, such as Florida Gulf Coast University, which has recommended that its students not use Fleek. The reason? The stolen image is considered negative.
Fleek has not been the center of any scandal, despite the warnings raised, but what happened on another platform with similar activity hovers over some directors of higher education centers. Yeti Campus Stories drew an avalanche of criticism last year after posting video of a sexual assault.
At the moment, the social network has already changed its name to Mojo (College Stories). Time will tell if his success buys the ticket to make the leap to Europe.
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