After so much work and so much expectation, the twelfth installment of the Ecommerce Awards 2021, the benchmark awards in Spanish e-commerce. This year we threw the house out the window: we returned to face-to-face with a super gala at the Palace Carlos III of Segovia and we added two new categories to our list of trophies. In total, 120 eCommerces were presented (40% more than in 2020) in 10 different categories. Freshly Cosmetics took home the top award, but there were also plenty of notable names that we want to share.
For the gala, presented by the director of Marketing4eCommerce, Ruben Baston, paraded some of the main companies and experts in the sector, chosen in recognition of his work, his effort and his contribution to online commerce in a post-pandemic year that presented the challenge of maintaining the sales level of the most restrictive period.
The ceremony could be followed both in person and virtually through our channels of and by more than 300 spectators. All this deployment would not have been possible without the collaboration of , with whom this year we share a location with its event for professionals
Winners of the Ecommerce Awards 2021
Let’s start with the main thing: the complete list of the Winners of the Ecommerce Awards 2021: as you can see, both the winner and the finalists in the “Best Manager” category are women. Congratulations.
“Best eCommerce 2021” in Spain: Freshly Cosmetics
Finalists: Clicars and Colvin.
Freshly received the award to recognize the best among the best large eCommerces (invoicing greater than 10 million euros per year). After thoroughly evaluating the performance of eCommerce specializing in natural cosmetics, the jury defined it as “A young company with tremendous growth, a huge catalog with high-quality products. Always releasing news. They move very well around and it is a company that cares about the environment and shows it in its processes and product and packaging materials.”
The award was collected by Salva Marsal, Communications & Corporate Press Manager of Freshly Cosmetics, who thanked the recognition and for the words received and was very moved: «This achievement has been thanks to the more than one million customers and the more than 200 company workers who work every day. We want to tell you that this is just the beginning, there is enough rope for a while and we are going to continue waging war«.
“Best Marketing Campaign for eCommerce”: Blue Banana Brand
Finalists: Platanomelon and Freshly Cosmetics
This category was defined by the work that the eCommerces carried out in the campaigns developed between 09/01/2020 and 08/30/2021. The big winner was Brand, a brand that, as stated on its own website «We’re not trying to sell you clothes, we’re selling you inspiration in the form of entertainment.«.
The jury has valued its great campaign focused on promotions with quality content and adapted to the needs of the moment:«The youth clothing brand launched its promotion Banana Santa last April on Instagram, coinciding with Easter, They gave away a total of 360 sweatshirts, one every 100 seconds for a period of 10 hours. This means that approximately every two minutes they announced the name of a winner in the comments.
This strategy of constantly offering a winner, added to the need to mention a friend to participate, surely helped to reach the more than 1.5 million comments on the publication: almost 4 times the number of followers of the brand in the social network”, the jury explained.
He received the award Emilio Márquez, representing the winner.
“Best Omnichannel Integration”: Miscota.com
Finalists: ToysRus and QueraltóTo award the prize for the Best Omnichannel Integration of 2021, the jury has sought to reward the company that has best known how to combine its presence in different channels to maximize its business. In this sense, the jury has valued the perfect integration between the more than 75 physical stores, the app and online sales of Miscota.com, a brand that specializes in the sale of food and accessories for pets.
As explained by the experts in charge of making the decision, “the best thing is that from the eCommerce app and page you have access to all the articles in all the stores and retails, in addition to having SAC (customer service) and monitoring of the order”.
picked up the award John GarciaCTO of Buddy , group to which Miscota belongs.
“Best Transactional Mobile App”: Too Good to Go
Finalists: and Futbol Emotion
The high conversion rates, the great usability and the optimization of the checkout, among other aspects, chose this award in favor of Too Good to Go, an eCommerce that has become a standard against the fight against food waste. In the words of the jury: «Through the Too Good To Go app you can save surprise packs with surplus from the hotel industry and give a second chance to all those quality foods that have not been sold so that they do not end up in the rubbish bin at the end of the day. day«.
He received the award Silvia Magan, PR & Waste Warrior from Too Good To Go, who, in addition to thanking the recognition, invited everyone to add their grain of sand by downloading the application and buying anti-waste packs since «It is the number one solution to fight climate change.”
“Best Internationalization Strategy”: Naturitas
Finalists: BikeInn and Freshly Cosmetics
eCommerce has no borders, and the award for the Best Internationalization Strategy rewarded those who have best adapted this philosophy. The one who stood out the most in this regard was Naturitas, the store that since 2014 has specialized in the sale of natural and ecological products for food, cleaning and hygiene.
As one of the jury members explained, “In a year translate the store into 7 languages? And in 2 go from 1% of international sales in 2019 to 33% in 2021? With these billing volumes I take my hat off«.
They received the award Nicholas LavarinoCEO of Naturitas, and Ignatius RiescoCEO interactive4.
“Best Marketplace”: PcComponentes
Finalists: Promofarma and AliExpresseCommerce has no limits, and in our country there are many of them that allow other sellers to sell through their portals… and how well they do! Especially to , the online technology store that received the highest recognition in the category thanks to its enormous effort and growth in the last year.
As the jury explained: «Being the most competitive category, with the tightest margins, with a monster like Amazon in front, the growth figures of its marketplace model are spectacular. They are a worldwide success story».
He received the award David Morales, Marketplace Director of PcComponentes, who thanked the award and said that «Surely we are not the marketplace with the largest customers, nor with the highest sales, but without a doubt we are the most humane and honest marketplace there is », and that is reflected in customer satisfaction and loyalty.
“Best Rookie eCommerce”: Frankie The King
Finalists: Estrella Galicia and VelcaThis is the second year that the dog food eCommerce is a finalist in this category, but it is the first time that he has managed to stay on the podium. As one of the jury members summed up: «A beautiful national project, a different value proposition, a good product, a lot of love in everything they do, interesting growth and fantastic execution. He is a wonderful role model.”
picked up the award Paul Renaudmember of the jury, representing the winner, who assured that the company does an enormous job and that at this moment they are in the midst of a new challenge to launch the product of homemade food for animals.
“Best Small eCommerce”: Turronesydulces.com
Finalists: Morfeo Mattress and Masaltos.comFor the first time in the Ecommerce Awards, this category was included with the aim of recognizing those eCommerces that are small now, but that tomorrow will participate in the higher categories thanks to the hard and constant work of their workers.
Regarding the great winner of the list, Turronesydulces.com, the jury assured that “They are an example of taking the sale of a traditional product to the online channel, maintaining its essence and direct contact even through digital channels.”
He received the award Fabián López, CEO of turronesydulces.com, who could not get out of his amazement at the recognition: «This is a family project that is done with a lot of effort. I still can not believe it. And I want to say that nougat has been missing on the table“he joked.
“Best Medium eCommerce”: Tuvalum
Finalists: Piensoymascotas.com and Farmaciasdirect.comLike the previous category, the “Best Medium eCommerce” award debuts in this edition with the aim of recognizing the work of those eCommerces that have already taken the first steps, but still have a long way to go to grow in a sector which is increasingly competitive and requires enormous efforts to distinguish itself from the rest. The eCommerces that invoice between 1 and 10 million euros per year were part of this category.
The first place went to Tuvalum, the online store that has the largest catalog of certified bicycles in Europe. Regarding this candidacy, the jury highlighted «its solid strategy based on international growth, professionalization of the purchase in a sector that requires trust on the part of the buyer and seller, providing the value of the intermediary with knowledge, have made it a benchmark for the sale of bicycles, unseating in a few months general second-hand portals«.
The award was received Ishmael LabradorCo-founder and CMO/CPO of Tuvalum, who thanked not only the jury and the organizers, but also all the participants for showing the talent of the country and welcomed the holding of this type of event because «That shows that there is a lot of talent in this country. We have to believe it. In Spain we know how to do things well, damn it”, It ended before the applause of the public.
“Best manager of the year”: Sara Werner, CEO and co-founder of Cocunat
Finalists: Marina Moya (CEO of Bolsalea) and Estela Ye (Executive Director of AliExpress in Spain, Italy and )This year it was a true honor to present an award for the leading directives in Spanish eCommerce, a category that this year gave off a lot girl power. The 3 finalists deserved special recognition and the decision was complex, but the jury ended up choosing the CEO and Co-founder of the natural cosmetics eCommerce.
Explaining the decision, one of the jurors assured that “andhe origin of Cocunat is a real lesson in how to turn a barrier into a real success story».
He received the award Georgina RifeCMO of Cocunat, on behalf of the winner. “You can’t be a good CEO without a good team.«.
3,700 million euros in turnover… and other figures
To give you an idea of the size of the candidates, between all of them they add up to nothing…
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