A sweepstakes app can become your best ally when creating dynamics in social networks that help you increase followers and generate organic interactions while attracting the eyes of potential customers.
How many times have you come across dynamics in social networks in which a brand gives away a product? I’m sure many. Well, I’ll tell you in advance that making them is not as difficult as you imagine and, if you have a sweepstakes app at hand, they will be a piece of cake.
Platforms like Facebook, Instagram, and TikTok have become a great showcase for entrepreneurs to publicize their businesses and stay in touch with their customers. Having a presence in them —with a well-grounded communication strategy— can boost any brand to sell more online.
Next, I will explain what is an app for giveawaysthe advantages of doing this type of dynamics and how you can use them in your favor to stand out from your competition, attract potential customers and improve the image of your business.
Are you ready to be part of this journey? 🚀
What is a sweepstakes app?
A sweepstakes app It is a digital tool with which you can carry out dynamics on the Internet and choose —in a few minutes— the winners at random.
With a app for raffles you can give participants certainty that the winner will be selected by a 100% reliable system and present it in real time to all participants.
This tool, in addition to making your life easier at the end of the dynamic, can help you with the graphic part to give your draw a more professional touch and convey confidence to all users.
Advantages of doing giveaways on Instagram and Facebook
The advantages of doing giveaways on social networks such as Instagram and Facebook are:
- Increase your reach.
- Attract potential customers.
- Get leads.
- Improve the image of your brand.
Below I explain more about each one. 😉
1. Increase your reach
All entrepreneurs dream of having thousands of people know about their business. With a giveaway on Instagram or Facebook it can be achieved.
By holding an event of this type, your publication can reach the eyes of people interested in consuming your product, as long as you add certain conditions to participate. These can be from following your account or sharing the giveaway on their profile, to tagging acquaintances in the comments.
2. Attract potential customers
Having thousands of followers helps, but if none of them buy your products or services, you may have trouble reaching profitability.
The key to an online giveaway It should always be to attract potential customers who can become repeat buyers of your brand.
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To achieve this, I recommend you invest in an advertising campaign that includes segmentation with the interests and demographic data of your . This way you will be sure to get the looks of the right people.
3. Get leads
The leads they are contacts or prospects who have the potential to become consumers of your business.
By running a raffle in which you request your full name and email, you will get users interested in what you sell and who are willing to share this information to participate.
By having this information you can approach them with and share discount coupons, special promotions and useful information so they can buy from you.
💡Tip: If you want to create an effective email marketing strategy, at Tiendanube we have a free kit that will help you take the first steps towards success.
4. Improve your brand image
A giveaway can help you improve people’s impression of your business. It doesn’t matter if you are just starting out or if you already have time with him, you have to create a dynamic that transmits confidence to all the participants.
If you use one of the sweepstakes apps that I will recommend below; you can guarantee a 100% fair result, since it will be chosen randomly.
Best apps to do giveaways
The 8 applications to make giveaways that you can use in your business are:
- Easypromos
- Sweepstakes App
- Draw2
- Lucky Cage
- Osortoo
- woobox
- simpler
- Wask
Keep reading if you want to know the main functions of each app.
1. Easypromos
Easypromos is one of the free sweepstakes apps most famous and easy to use. With it you can randomly choose the winners of each of your dynamics on Instagram, Facebook or Twitter.
One of the advantages of this application for sweepstakes is that you can generate a certificate of validity with which you can demonstrate the transparency of the event.
To use it, you can follow the following steps:
- Create your account and accept the conditions of use of the platform.
- Click on “Create my first giveaway +”. If you want to start a giveaway that is not on Instagram, choose “Select another type of promotion”.
- Connect your Instagram account and authorize the permissions requested by the company.
- Choose the publication of your giveaway and click on “Continue” to start setting up dynamics.
- Check the comments. Here you can exclude a participant who has not fulfilled the conditions of your activity or who has already won before.
- Select the number of winners and alternates for your draw.
- Choose the name of your prize and click on “Continue”.
- Read the notices presented in the final step.
- Click on “Clever! make a draw”.
- Select the option of “Visualize the draw as an animated presentation” so that you can make a live broadcast in your account.
2. Sweepstakes App
It is also very famous and has very similar characteristics to the previous one.with the particularity that you can carry out multi-network dynamics, combining posts from different social networks to choose the winner.
Among the options that you cannot ignore are the giveaways for TikTok and giveaway roulette, two functions that can become your allies to create a dynamic that is different from the rest.
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3. Draw2
Don’t be fooled by Sortea2’s simple interface, this platform is one of the easiest to use for ! In just a few clicks you can make quick draws and share the result on your social networks so that all users know that you chose the winner randomly.
One drawback of the tool is that you will have to pay to run a certified giveaway.
4. Lucky Cage
With this sweepstakes app you don’t need a computer to do all the setup, just search for Lucky Cage in your smartphone’s app store to start using it.
You have 300 options at your fingertips to create incredible dynamics that help you position your brand. If you want speed, this app for giveaways on Facebook and Instagram is for you.
5. Osorto
With Osortoo, in addition to being able to choose the winners of your draws, it offers you the option of capturing potential customers by designing, in a few minutes, a landing page to collect information from the participants.
You can take advantage of the free trial to familiarize yourself with all the features before choosing one of the paid plans.
6. Woobox
Woobox is an app for Instagram giveaways that will help you create successful ones without having experience in the subject. If you are thinking of launching a dynamic based on hashtags or a photo and video contest, all you have to do is spend time discovering the tool and start achieving professional results.
7. Simpliers
If you want to make a free online giveaway, Simpliers should be among your first choices. As its name says, it has a simple image that is perfect for people who are looking for speed when it comes to finding the winner of a dynamic.
It is so easy to use that you just have to place the link of your Instagram, TikTok or YouTube publication to configure your giveaway. Try it!
8. Wask
wask is the last sweepstakes app of the list, but not for that reason the least important. It is a platform that puts several free digital marketing tools at your fingertips, among which the functionality to make giveaways on Instagram stands out, with which you can find the winner among all the comments on a publication.
If you want to record a video or share screenshots in your brand, this app is here to save you.
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conclusion
How could you realize there are many applications to make giveaways that you can use in your favor to create a professional dynamic in your social networks. Remember that the objective of this type of activity is to position your brand, so you must be totally transparent with the process to avoid misunderstandings among your audience.
If you want to convert all the potential customers of your giveaway into sales, and offer a unique and safe shopping experience. Get to know all our features totally free for 30 days and start standing out in the digital world.
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