Amazon has decided to put an end to Spark, which the retail giant launched only with the hope of take advantage of the shopping trend in , as well as the power of the . But Spark hasn’t disappeared entirely: has been reincarnated as Found It on Amazon.
Found it on Amazon, shopping for fashion and home with a social touch
As we told you at the time: Spark, which had a feed in which showed photos of their products that members could share. With that I expected improve product discovery through and products in addition to offering the possibility of buying them directly on Amazon.
But this social network experiment did not take off as expected and the company has decided to convert it in something that, over time, could become a weapon of mass destruction that unites social networks and online sales. We tell you in this video:
Now it redirects to a new website called “Found It on Amazon” which is in fact a somewhat similar service, but it seems .
“Spark has not gone away completely, we have pivoted and focused on the user experience focusing on what fits with customers”, an Amazon spokesperson said. “We have changed the name to #FoundItOnAmazon to reflect the etiquette that influencers are using on social media to share their great finds with other people.”
How to use Found it on Amazon
One of the main differences between this new service and Spark is that, although Found it on Amazon is still focused on the US market, you can already start using it, even if you are not there. You just have to enter (both from desktop and mobile web) in and log in with your Amazon Spain user.
On the other hand, compared to a much more general Spark, Found it on Amazon is clearly focused (for the moment) on two large product categories: women’s fashion and furniture, that are highlighted in its main menu.
Once you enter one of the published images, you can see the name of the influencer who has published it and the text that accompanies the post. On the bottom, the Amazon product you are displaying is highlighted, and that you can buy, of course, without leaving the web. This is another of the differences with Spark, since it showed the tagged products directly on the image.
The ideal process from Amazon’s point of view 😉 would end with the purchase of the product, which is processed like any other on its platform.
You can also save the products that you like the most, by pressing the heart icon. These products will accumulate in a kind of wish list, which you can consult at any time.
A social network a little less social than Spark
The reasons for this change have not been officially stated, but it seems clear that unlike Instagram where people can follow their friends, influencers and brands that fit their preferences, Spark simply focused on buying and selling products– A simply transactional image that lacked the broad appeal of Instagram. The new Found it on Amazon seems to do better with this approach. As if these reasons weren’t enough, Amazon’s VP of Consumer Affairs and one of the main Spark participants, Chee Chew, left the company in early 2019, contributing to this change.
Beyond being practically a copy of Instagram and its purely transactional nature, Instagram itself has managed to become a much more powerful competitor than what Spark has achieved in these years.
Instagram has transformed its social network into a complete eCommerce with the introduction of last fall, which in addition to allowing people to discover products in stories and photos, also allows purchases in-appwith which the inspiration that users have been able to obtain on their platform, has now become real and easy conversions.
Amazon focuses its efforts on its fashion products
During the last months, Amazon has increased its efforts to be seen as one of the main fashion shopping destinationsamong them is the launch of brands, its service that allows Prime subscribers to try clothes before buying them, and more recently it launched its fashion initiative, by hiring a series of fashion influencers who have created exclusive collections for its great marketplace, so bet on Found It On Amazon could boost the discovery of its products and achieve the inspiration of users in traditional social networks, at the same time that it strengthens its immense catalog of fashion and home.
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