Anyone who works with digital marketing knows that guaranteeing the relevance of a brand in the online world is not easy.
It is necessary to create content aligned with the interest of the public, follow what people say about the company, keep an eye on the competition, be informed about market trends, etc.
How to have time to do all this, especially in the case of or individual entrepreneurs?
Fortunately, there are some tools that can help you with this task, such as Google Alerts. The user can register some terms and the Google service sends emails when it finds relevant results.
Do you want to know more about how this tool works and how to use it in your digital marketing strategy? So, keep reading this text and we are going to tell you about it!
What are Google Alerts and what are they for?
Google Alerts (or Google Alerts) is a service that monitors content related to a user-defined keyword or term.
These contents include website, news,, videos, among others. Thus, every time the term is mentioned on the Internet, the user receives an email alert.
This tool, which was launched in 2003, is widely used by press consultants and advertising agencies to monitor mentions of clients and brands in the media.
But the they soon saw the potential of the service within a digital marketing strategy.
Google Alerts helps you monitor everything that is being said about a particular brand or product, as well as allowing you to track mentions of your competition and even get ideas for content topics and .
But how does this resource work in practice?
It is quite simple. When accessing the platform, you can choose a term for the service to track, such as “”.
Thus, every time any news, blog post, video or other content containing that term is published, you will receive an email notification.
In other words, Google Alerts is a very useful resource for professionals who need to keep an eye on major market trends.
How to create an alert in Google Alerts?
Creating an alert in the service is very easy. The first step is to access the service page () and sign in with your Google account. You will see a screen similar to this:
The home page presents a few options. The first, my alertsallows you to edit or delete the alerts you have created, defining the time and frequency with which you want to receive notifications by email, search sources, the language of the result and the region.
By clicking the gear icon, you can choose whether you want to always receive alerts at a specific time or in a single message and with a scheduled frequency through the option Grouped notifications.
already in Internet presenceyou can create an alert with your own name or the email registered in the service.
Thus, whenever any content on the web quotes you or your email address, Google Alerts will automatically send you a notification.
Finally, alert tips presents some recommendations on companies, personalities or topics that are in fashion. If you are interested in any of them, just click on the “+” symbol to create an alert.
To create a new alert, just enter the desired keyword or term in the search field at the top of the screen.
If you want more precise results, try writing the term in parentheses, as in .
To configure your alert, you just have to click on “Show options”. You will have access to the following preferences:
- Frequency: allows you to choose how often you want to receive your alerts (when they occur, once a day or once a week);
- Sources: here you can define which search sources will be used in the alerts, such as news, blogs, web, videos, books, forums, finance or automatic;
- Idiom: the language in which the content was published;
- Region: the country in which the content was published;
- Quantity: allows you to choose if you want to receive all the results or only the best results;
- Send to: defines the email address that will receive the content.
After customizing all the options, you just have to click on “Create alert”.
How to use Google Alerts in your sales strategy?
Now you know how Google Alerts work and what they are for.
But how to use this resource in your marketing and sales strategies and get the most out of it?
Next, we will show you some applications of Google Alerts and how they can help your company to sell more.
1. Monitor what the public says about your brand
One of the most important features of Google Alerts is the possibility to set alarms with your brand name, the URL of your website or the name of your products and services.
In this way, you can be aware of everything that customers are saying about your business, whether it is good or bad.
This resource allows you and respond quickly to possible complaints. In this way, you can preserve the reputation of your business and solve customer problems.
But this is not all. These comments and mentions also serve as valuable information about where you can improve your company.
2. Have ideas for engaging content and materials
Another very useful application of Google Alerts is to discover references and ideas to create content, be they blog posts, videos or .
Through the tool’s alerts, you can find out what people are saying about a given topic on forums, blogs, and news sites.
A great strategy is to create alerts with foreign sources. When you identify that a topic has begun to gain importance abroad, you can import that idea and produce content about it.
That way, your brand will be the first to talk about it.
3. Identify link building opportunities.
The number of it is one of the main ranking factors of Google. Therefore, generating links with mentions of your brand is a that you can not stop applying to your business.
To do this, you just have to create an alert with the name of your company. When you receive an alert, check to see if the mention has a link to your website. If there is not, contact the person responsible for the content and request the inclusion of the link.
You will see how it will be easier to find opportunities to and strengthen your domain.
4. Analyze the competition
Nowadays, it is not enough to take care of your own brand. To gain prominence in the online market, it is very important . And Google Alerts are great allies in this task.
By creating an alert with the name of a competitor’s brand or product, you will be able to follow everything that it publishes, in addition to knowing what the public thinks about it.
This tactic is great for understanding how other businesses get the attention of the public and the strategies that guarantee the best results.
5. Attract more visitors to brand channels
The main objective for those who start applying a digital marketing strategy is to generate more visitors to a blog or views for a video. And of course convert these visitors into customers!
The best way to do it is and answer your questions and problems.
And just like Google Alerts, you can follow in real time which topics are the most searched for by your audience and offer content that responds to those needs.
The more relevant and popular the topics you cover, the easier it will be to attract users to your channels.
Therefore, make sure you put the tips in this post into practice and start using Google Alerts in your marketing strategy.
And if you want to know other ways to attract users to your site, be sure to read our post and know .
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