Advanced Google Analytics 4 course in which we will see how to implement this tool at a professional level, both for our projects and for clients.
We have divided this course into three sections: Planning the implementation and management of our Google Analytics 4 account, knowing how events are structured and classified, and deploying several of these events with the aim of establishing a data capture and measurement procedure that serves example for your custom implementations.
We will start with something important, from our point of view, and it is like establishing a policy to name the different elements of GA4 (account, properties, events, and parameters) with which to normalize and facilitate the understanding of our implementation.
Then we will focus on understanding the main element of GA4, the events, what they are like, how Google classifies them, which events it recommends to use and how to modify an existing event, create a new one or migrate one that we already have implemented in Universal Analytics.
We end with a class in which we will briefly address the steps to take to “migrate” our implementation from Universal to GA4, establishing the roadmap to follow to move the elements from the old version to the new one.
As you can see, a fairly complete course that will help you advance in your implementation of Google Analytics, with practical examples that you can apply from now on and templates to facilitate the important task of planning and implementing this tool. Go for it!
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