The brand tries to differentiate itself in this very competitive industry. It is a very natural brand, super fresh. All clothes are very comfortable. When I do molding, I always look for the comfort of the garments.
Wilhelmina
How is the process of creating these garments?
The inspiration process for my garments begins with choosing a color palette. Once I define the palette, I start to see fabrics. Actually, that is the moment that I like the most because I love fabrics.
Wilhelmina
And add,
I always try to take an inspiration, a theme to guide me throughout the project and then accompany me on networks, in the online store, in the showroom, in the decoration. That guides me a lot and organizes me a lot.
Wilhelmina
Among the different marketing strategies carried out by the brand, Guillermina maintains that the raffles work very well since they are captivated among friends and generate a larger audience.
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How do you manage the social networks of the brand?
In networks we try to make our feed look quite neat, therefore we try to upload everything that is campaigns there. And in the stories we try to generate content that entertains. In other words, not uploading a product to upload, but rather that our clients have fun with the content we make.
Wilhelmina
What advice could you give to someone who wants to open their online store?
A tip for someone who wants to have a store is the photos, they are key. They work to make the garment look more real. And, on a personal level, for an entrepreneur the advice is perseverance.
Wilhelmina
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