Hispano Suiza presents its Unique Tailormade Program. A configuration program for each vehicle. Each Hispano Suiza created is, literally, a unique Hispano Suiza. The brand has elevated the concept of luxury to its maximum exponent, thus coining the term “Hyperlux”, which allows its exclusive clients to create a custom car. In total, there are 1,904 different personalization combinations, achieving unparalleled differentiation.
Hispano Suiza Carmen is much more than a vehicle. Its features, materials and technology make it a dream come true both for the Suqué Mateu family, which has brought the legendary Spanish brand back to life, and for lovers of luxury cars. As if it were a work of art, each Carmen unit produced is unique, since the buyer can make countless customizations inside and outside.
It is here where the concept of “Hyperlux” is raised to its maximum exponent. The Hispano Suiza Carmen is already a highly exclusive piece in itself, due to the fact that its production is limited to 19 units, of which only five are manufactured in the Boulogne finish. Carmen’s design inspiration is based on the Dubonnet Xenia of the 1930s, although the technology has nothing to do with that of the past, nor with that used in today’s automobile. Proof of this are the more than 1,000 CV of power that it achieves thanks to its four permanent magnet synchronous motors that it houses on the rear axle, its 1,160 Nm of torque or acceleration from 0 to 100 km/h in less than 2.6 seconds. .
Hispano Suiza also wants its customers to turn the vehicle of their dreams into reality, and for this reason the Hispano Suiza Design Studio has created the Unique Tailormade Program based on the Color & Trim defined by the brand. Each client will have at their disposal a personalization program developed internally to configure their vehicle. Through this, you will be able to choose between three configuration lines that reflect the main values of the brand’s DNA – Elegance, Heritage and Sport – and, from these, each client will have the option of choosing different colors or materials for the interior and exterior of the vehicle, which will allow you to give a personal touch to the design and adapt it to your tastes. The naming of the colors has been defined based on the history of the brand, such as Peralada Green, Swiss Red, Xenia Grey, Birkigt White or Begur Blue, among others.
Among the customizable parts of the exterior are the grill, the rear-view mirrors, the color of the body, the tires or the air intakes on the hood; on the other hand, for the interior, the customer can opt for different options and colors for the steering wheel, dashboard, seat upholstery or mats. In total, there are 1,904 possible combinations, which practically prevents two identical Hispano Suiza Carmen from leaving the Barcelona factory.
“To create the Hispano Suiza Carmen we were inspired by one of the brand’s most iconic vehicles, the Xenia Dubonnet, a vehicle commissioned by André Dubonnet in the late 1930s,” says Francesc Arenas, Design Director of Hispano Suiza. “Its futuristic lines linked the past of the brand with the present and the future that we want for the brand. We were also inspired by the art deco movement and by the figure of doña Carmen Mateu, granddaughter of Damián Mateu, founder of Hispano Suiza and mother of our president, Miguel Suqué Mateu. His premise was very clear, when considering the interiors he told us that the Carmen, in addition to being a Hispano Suiza, should look like one. We rescued all the tradition of the brand and recovered all those materials that it had in the inside the historic Hispano Suiza”, he points out.
“With the Unique Tailormade Program we wanted to capture the diversification of possibilities to create a unique Hispano Suiza Carmen for each client. We want these 19 Carmen units to be a work of art on wheels, collector’s items, symbols of excellence and that each owner can participate in the personalized customization of your vehicle”. explains Francesc Arenas, Design Director of Hispano Suiza. “Based on the original DNA and taking Hispano Suiza Color & Trim into account, we have created three configuration lines – Elegance, Heritage and Sport – that reflect the main values of our vehicles.” And wide “We are aware of the needs and desires of our buyers, so we have developed a tool and a catalog that will allow them to configure the design of the vehicle according to their needs. We want our customers to be able to drive the car of their dreams”.
Hispano Suiza maintains its original essence of making excellent, elegant, exclusive and reliable vehicles, as well as sporty and now sustainable, as they have been present in the company’s models since its foundation in 1904.
About Hispano Suiza
Hispano Suiza is a historic Spanish automobile brand owned by four generations of the Suqué Mateu family. Hispano Suiza Fábrica de Automóviles SA was founded in Barcelona in 1904 by Damián Mateu, with the help of the technical director and engineer Marc Birkigt, also a partner of the company.
Between 1904 and 1946, Hispano Suiza manufactured more than 12,000 high-performance luxury vehicles and 50,000 aircraft engines. Currently, with its headquarters, technical center and manufacturing plant in Barcelona, Hispano Suiza embodies a spirit that combines the pride of being a Spanish brand with a solid family legacy.
Since its foundation, four generations of the Suqué Mateu family have preserved the family brand, providing impetus and dynamism to maintain its significant heritage. Upon assuming control of the company, Miguel Mateu, son of the founder, continued to produce prestigious and high-end vehicles.
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