Hoss Intropia opens to the international market thanks to Tendam

The fashion company Hoss Intropia has managed to consolidate its international presence thanks to Tendam, the group that owns Cortefiel, Women’s Secret and Springfield, who acquired the company in 2019 and relaunched it in 2021.

It is now present in eight countries, and has more than 40 points of sale. With a growing trend, it is currently present in Europe and America. Specifically, in Albania, Andorra, Cyprus, Chile, Costa Rica and Guatemala. From now on, the company hopes to open in the coming months in Latvia and Malta, managing to be present in ten international markets.

All these openings have been given by the hand of or directly with corners in some of the most relevant department stores. From the Tendam group, they confirm the good prospects they had regarding Hoss Intropia, while demonstrating their capacity to manage brands to make them grow under their umbrella and that, with the help of their omnichannel ecosystem, allows rapid implementation and development.

Despite the fact that it is a pioneering project in Europe, the fashion company has always been committed to sustainability and care for the environment. Said project is fighting to preserve the oceanic posidonia, an aquatic plant that is a UNESCO World Heritage Site, since it is one of the main green lungs of the planet. Currently, they are collaborating with the Save Posidonia Project.

The scope of the Tendam group

It is present in more than 70 countries and has more than 1,800 points of sale. The textile group is diversifying its commercial offer through the launch of its new firm High Spirits, and the Dash and Dash brand, the first sportswear brand, or with the purchase of Slowlove.

A year and a half ago, it expanded its business to the digital platform in Spain and Portugal, and at the end of 2021 it reinforced its multi-brand platform, which meant the entry into home textiles through Women’s Secret, which has spread to Germany. and Hungary. All this has made Tendam have more than 400 million consumers combining the physical store with the digital one.