In this content I will tell you about the online sales campaign Hot Fashion; a campaign organized by the AMVO. An online sales campaign for the fashion and beauty categories. Do you want to know all the details to take advantage of offers or to boost your business? Stay until the end! 😎
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What is Hot Fashion?
Do you work in the fashion or beauty industry or does your brand sell accessories and you don’t know what is hot fashion? Don’t worry, as I told you in the previous lines, Hot Fashion is an online sales campaign that seeks to promote e-commerce in the beauty and fashion categories.as well as its subcategories.
This campaign is organized by AMVO, the same association in charge of organizing it during its 9 years of life. Which provides peace of mind for participating brands and consumers.
🔥Fashion Data: 50% of people who participated in an AMVO survey shop online because they find more promotions and discounts.
This is the third edition of Hot Fashion and I will tell you more details about dates, dynamics and how you can add your brand to this initiative.
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When is the Hot Fashion 2022?
As a brand you must be clear about the dates of this campaign to make the most of it. This 2022 the Hot Fashion will be held from August 15 to 22. During these days, the fashion, beauty and accessories brands registered in the program will offer exclusive offers, promotions and discounts.
When does Hot Fashion start?
The Hot Fashion starts on Monday, August 15, 2022 at 00:00. In other words, from minute 1 of August 15, the promotions of the participating brands will be available on and on their own, as well as on social networks and digital advertising.
🔥 Fashion data: in Mexico, during 2022, the Fashion category is the second best-selling category through e-commercethe personal care category is the sixth best-selling.
When does Hot Fashion end?
The Hot Fashion ends on Monday, August 22, 2022 at 11:59 p.m.. So consumers have until the last minute of the day to buy their favorite products from the different brands in the industry.
How long does Hot Fashion last?
The online sale of fashion, beauty and accessories will last for 8 full days. As its sales channel is within those of the brands, the sale lasts 24 hours a day. Because the sales process is automated and does not require the supervision of a person to operate at night.
If you have a business and want to participate to increase the sales of your brand, here is the information you need to participate in the third edition of Hot Fashion in Mexico.
How to participate in the Hot Fashion?
To participate in the Hot Fashion 2022 third edition you must:
- Have the AMVO* Membership.
- Fill out a form with your brand data **.
- Select the level of participation from $20,000 MXN + VAT***.
- Wait for confirmation of participation.
- Prepare products and offers for your website.
*You can purchase it together with the sponsorship of the event.
** Extensive form, fill it out in time and review the and before starting.
***After July 8 all prices will have an extra cost of 5% for late registration.
Benefits of Hot Fashion for consumers
Consumers benefit from this type of digital sales, here I will list the main advantages for internet users.
- Lower prices on products from the categories clothing, footwear, sports, makeup, personal care, etc.
- Promotions such as months without interest, additional products in your purchases, free shipping, etc.
- Comparison of offers and prices on different sites.
- Availability of purchase 24/7.
- They avoid lines and waste of time to buy their favorite products.
🔥Fashion Data: According to the AMVO survey of potential buyers of this annual sale, 93% prefer to send their purchases home.
Benefits of Hot Fashion for brands
- Increase your brand exposure and reach new potential customers.
- Campaign that reinforces the sales strategy of your business.
- Help increase the average purchase ticket of your online store.
- It favors the creation of community in your social networks.
- Qualified traffic for your website.
Until what date can I register for Hot Fashion?
The deadline to register and make the payment for the Hot Fashion campaign is Friday, August 12, 2022. Take into account that if you register and do not make the payment before the deadline, you could be charged an extra 10% for collection costs.
So if you want to participate with your brand, get organized and sign up early.
In summary
Hot Fashion is an online sales campaign that seeks to promote the categories of fashion, beauty, personal care and health to promote electronic commerce in our country.
Internet sales are becoming more common in consumer habits every day; either because of its ease, because consumers find more promotions or because the pandemic has permeated our way of consuming. Therefore, Hot Fashion is a good opportunity to increase sales or brand exposure on the internet.
This year the Hot Fashion will last for 8 full days, from Monday the 15th to Monday the 22nd of August, the participating brands will be able to use the Hot Fashion brand and logo to promote discounts and promotions on their websites, social networks and physical stores.
To participate it is necessary to have a current AMVO membership and cover the cost of a sponsorship. If you still don’t have an online store, get ready for the fourth edition of Hot Fashion and start building your page to sell online. Tiendanube gives you a gift and then you can keep it for $3 pesos a day. 🚀
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