Have you ever wondered how much an online store costs in Mexico? You will be surprised you know that it can range from $99 MXN per month, to more than $20,000 MXN, with the size of the business being a key factor in determining the cost.
____________________________________________________________________________________________________
To know how much does an online store cost in mexicoit is important to know everything that creating and maintaining one involves: from the ecommerce platform that you are going to use, the domain and sales commissions, to other expenses such as employee salaries and advertising that you will pay to attract customers.
Having an online store has already become an alternative safe and profitable, adopted by more and more businesses in Mexico. This is due to its multiple benefits, such as greater coverage, flexibility and one of the most outstanding and striking of entrepreneurs and businessmen: the low cost.
While in one the expenses for the salaries of the employees and the rent of the place are usually high, in one online store can reduce staff and the hosting of the platform represents a much lower value.
To help you better understand how much it costs to build and maintain a sales website, we’ve broken down the main investments — initial and recurring — that you’ll need to consider.
Let’s start with the content!
How much is paid for an online store in Mexico in 2022
Everything will depend on what you need, but you must take into account the average of some costs, both annual and unique, which are:
- Domain: annual cost range: $100 MXN – $1,000 MXN.
- Hosting: annual cost range: $150 MXN – $2,000 MXN.
- SSL certificate: annual cost range: $500 MXN – $3,000 MXN.
- Design: average cost: $2,200 MXN if it is a template and $10,000 MXN for a unique design.
- Payment gateway: average cost per transaction: 3.75% + $4 MXN + VAT.
- Management tools: annual cost range: $15,000 MXN – $100,000 MXN.
- Product photography: average cost per photo: $200 MXN.
- Copywriting: cost range per page: $3,000 MXN- $8,000 MXN.
With this you would have covered the basics for a sales website. To start selling you could use other tools that also have an additional cost. Or you can choose to choose a platform that reduces certain costs for you. Read on and I’ll explain in more detail.
e-commerce platform
There are two ways to bring your online store to life: you can hire a programming specialist to develop your sales page from scratch, which requires more time and money, or choose a secure and customizable e-commerce platform.
In this second case, in addition to requiring a lower investment, you can create your own sales website, register your products and start selling the same day. In other words, it means more autonomy and agility for the construction and management of your e-commerce.
It is important to mention that hiring an e-commerce platform like , will help you save costs such as hosting, SSL certificate and design, which we will talk about later.
Learn more…
Article
Domain
One of the first expenses that must be taken into account when setting up your online store is the . With it, the URL of your website can have the name of your store as the main text, generating more credibility for your brand and customer trust.
Look at some examples:
www.mimascota.com.mx
www.leocake.com
www.fraganciasfrescas.com.mx
To do this, it is necessary to buy this domain on specific websites, such as , , , among others. The value of a domain varies from one platform to another and depends on factors such as the extension chosen for your store: .com, .com.mx, .org, etc.
Annual cost range: $100MXN – $1,000 MXN.
hosting
the hosting or web hosting It is the space in which all the contents of your website will be stored so that it is available 24/7 from any device that has an internet connection. There are shared hostings, which store the information of several companies (they are usually cheaper) and private hostings, in which only the information of your website will be stored.
Annual cost range: $150 MXN – $2,000MXN.
Here I leave you more detail of how much a .
SSL certificate
The SSL certificate or Secure Sockets Layer, could be translated into Spanish as “secure connection layer” and it is a digital document that corroborates the identity of a website and protects information through encryption. The purpose of having an SSL certificate on your sales site is to ensure that the transfer of data, in this case between you and your customers, is secure and private.
Annual cost range: $500 MXN- $3,000 MXN.
Design
We went from the technical part to the creative part. If you choose, you will be able to choose a free design template and customize it to your liking. Other platforms offer designs that you can buy from $1,200 MXN to more than $3,500 MXN.
Of course, if you decide to hire a graphic designer to help you create a design tailor-made for your online storethe cost will depend on the project and would surely exceed $15,000 MXN.
Average single cost: $2,200MXN.
Payment gateway
The are third-party integrations that serve to make secure payments in your online store. In addition to taking care of all the payment management, they also allow you to offer various options to pay for purchasesfrom credit and debit cards, to payment in cash or through apps.
Most payment gateways do not have an initial cost, but do charge a cost per transaction which can range from 3.50% plus a commission of around $4 MXN+ VAT.
Average cost per transaction: 3.75% + $4 MXN+ VAT
Shipping costs
There are so many variants in terms of shipments, that it would be difficult to put an estimated price. The factors that will determine the monthly cost for shipments range from the number of sales, the scope (if you only make local, national or international shipments), the weight of the packages, the parcel or logistics company you choose, etc.
💡 .
Management tools
A enterprise resource planning system () is a very important tool to keep track of accounting, among other things. Cost varies depending on factors such as number of users, level of customization, implementation, and subscription type.
Annual cost range: $15,000 MXN – $100,000 MXN.
marketing tools
An eCommerce platform gives you the foundation to start . But there are thousands of tools that you will be able to integrate into your online store to execute your marketing strategiesfrom a newsletter to when the product they are looking for is available again.
The good news is that there are many free alternatives for these toolsso make sure you review all the options that exist, before paying for one.
Learn more…
Article
Maintenance expenses
If you go down the path of creating a custom online store with a developer, you will have to consider the maintenance costs. These can include anything from updating the catalog, making changes to the structure or layout, updating content pages, and so on.
Product photography
We have already talked before about the importance of the photos with which you show the products for sale in your business. And although we have all one like a professional, we know that you don’t always have the time or the material to do it on your own.
Luckily, there are specialized product photography agencies that can do the work for you and often offer affordable photo packages.
Average cost per photograph: $200 MXN.
digital marketing (ads)
A very important expense that we sometimes forget to plan is that of the and is that to make sales in an online store, you must first attract visitors and. The costs of a web page for advertising vary, depending on the platform on which you want to advertise your business, the market niche, the type of publication and / or the number of impressions and clicks that your ad has.
copy writing
Just as photographs are an essential element in an online store, texts and images will also be great allies to win over your customers. Like almost every other item on this list, you can do it yourself or hire a specialist on the matter to take care of it.
A copywriter can help you generate everything from product descriptions to all the text, buttons and calls to action on a site. It will usually depend on the number of pages you need to write.
Cost range per page: $3,000 MXN – $8,000 MXN.
Learn more…
Article
One of the most frequent questions that entrepreneurs and businessmen ask themselves when it comes time to digitize their business is whether it is more convenient to hire a specialist —or even an agency— to be in charge of creating their e-commerce or to venture into creating your own online store. Now we will talk about custom development and ecommerce platforms.
How much does an ecommerce page cost in Mexico: comparison between custom development vs ecommerce platform
For him custom development you have two options: hire a web designer or an e-commerce agency. Designers are usually going to charge a little less than agencies, not because their work is any less good, but because they are individuals. On the other hand, an agency will assign a team of several people to the creation of your store. Everything will depend on the personal agency you hire.
Average cost of designers: $9,000 MXN
Average cost of an agency: $21,000 MXN
Average monthly agency accompaniment: $5,000 MXN
if you are looking for advice and constant support, an agency may be the best option; but if you are looking for a quick solution to customize the store that you are going to manage, then a web designer will be able to help you solve this.
Whatever your decision, we invite you to request the support of one of our , among which you will find designers, agencies and many other professionals who can help you set up your store.
work with a e-commerce platform is another option, if what you want is to take charge of 100% of the creation and management of your online store. This will give you all , without having to know about programming.
Don’t be scared, it’s easier than you think! If you don’t believe it, all you have to do is visit the guide that we leave you below to verify it.
4 keys to reduce costs when creating an online store
Create one free online store perhaps it is not a viable option (at least not a safe and functional store) but what can be done is cut some of the costs of which…
Facebook Comments
Disqus