Have you been thinking for a long time how to attract customers to your business? If so, the first thing you should do is get to know your target to plan a strategy that includes online and offline actions, a combination that can include everything from advertising on social networks or Google Ads, to discount coupons or gift items.
One of the biggest challenges for any entrepreneur comes when you ask yourself:how to attract customers to my business in 2022? Today, with thousands of options on the Internet, this task requires innovative ideas so that it does not become a headache over time.
But that is not all. Once you manage to capture the attention of the consumerthe second thing you are looking for is to create a lasting relationship based on trust, security and, of course, popularity.
That said, It’s time to share some ideas online and offline to attract customers to your business. It doesn’t matter if you sell food, clothes, electronic accessories or offer a service, the following options fit perfectly into any field.
The importance of knowing your customers
If the strengths and weaknesses of the product or service are not clear, the mission of attracting customers to a business will be impossible. And worse yet. If you don’t know who your target is (target), the battle will be lost.
Invest time. The most important rule of Marketing is to identify the buyer person. But what is it? It is an archetype or avatar that represents the customer who is really going to benefit from your products or services and who you want to talk to. They can be several, of different ages and with different interests. Here the important thing is to know him thoroughly, as well as someone in your family.
In order to identify them, you will have to interview as many clients as possible. Thus, you will be able to create long-term connections with people who have the potential to become loyal buyers or consumers.
How to attract customers to a business in 2022?
Before jumping to strategies to attract customers, first we will explain what we mean when we talk about it.
The attraction of clients or recruitment consists of bringing people to your business and making a purchase in your ecommerce or. If they do it, . For it, you will have to invest time and money (not much, don’t be scared) in Digital Marketing strategies.
Next, 12 ideas to attract customers to your business They don’t need a very large budget, but they do need perseverance, creativity and dedication.
Online ideas to attract customers 🤓
- Create an attractive ecommerce.
- Advertise on social networks and Google Ads.
- Create a content blog.
- Send a newsletter.
- Post regularly on social media.
- Organize giveaways.
1. Create an attractive ecommerce
One (also known as e-commerce) is the main tool to get potential customers. To have one that processes payments and with which you can sell 24/7 you no longer need a very high budget.
Currently there are accessible tools for any business and person who does not have programming knowledge. One of them is Tiendanubean ideal option for entrepreneurs who are starting out or for those who want an accessible and friendly platform to help them grow by selling on the Internet.
💡 tip: to make your online store attractive and attract potential customers You should consider three points: page load time, easy to find products and an eye-catching design.
2. Advertise on social networks and Google Ads
A headache for many entrepreneurs. Having advertising in the digital world is not as difficult as it seems. Nowadays, Facebook, Instagram, Google Ads and LinkedIn have a friendly interface to get leads on a budget.
To reach them, in the case of Facebook and Instagram, you’ll need to have an account (it’s free and easy to set up). There, with just a few clicks, You can choose the age range, interests and geographical area of the people you want to reach. You can start investing from $50 MXN per day and gradually increase your budget according to the results you obtain.
For , you’ll need to have a corporate or Gmail email to get started with setting up your keywords and ad format. Here, the budget will depend on the search terms you will use and the duration of the campaign.
You will be able to learn a little more about the process you must follow to start your path in Google ads.
3. Create a content blog
“content is king”. Have you heard that? Today more than ever this phrase is very important for businesses seeking to attract customers.
Having a corporate blog is the pillar of and an important tool to reach the target audience and get interactions.
The first way to get new customers is through this tool (which must be optimized to be crawled by Google). A blog with informative articles related to your niche, including customer success stories, is a great strategy to gain notoriety in the digital world.
The best content is the one that allows users to talk, learn and share ideas with the company. Do not focus your strategy on posts that only promote your productsWhat the public really wants is to see your business as a (very) close friend in the media.
4. Send a newsletter
The newsletter is one of the most popular formats of . This tool refuses to die and is still a perfect option to get leads and build a lasting relationship with them.
The main advantage of this idea is that the economic investment is minimal or even null.. If you rely on tools that offer free plans (such as or ), the path will be much easier.
To get started, we recommend setting up an option on your ecommerce checkout where you ask your current customers if they want to receive emails from you. A) Yes, you will have their consent and you will not run the risk of being marked as spam.
Creates interesting content about your segmentlike valuable tips and questions that drive engagement, and include your blog posts to amplify the messages.
5. Make constant publications on social networks
Success in social networks, especially in Instagram and Facebook, is achieved with perseverance, creativity and content that adds value to the client. If you neglect your profiles or do not have them, you will be at a clear disadvantage against your competition.
Think of a business that includes four pillars:
- Sale of products.
- Tips that provide value and are useful for your customers.
- Dissemination of the content generated in your corporate blog.
- Lead capture.
In this point, statistics will be essential to define your strategy. You can rely on the Facebook and Instagram statistics tool to find out the best days and times to post, the formats and the most relevant topics for your audience.
💡 tip: you must have one commercial page (Facebook) and company profile (Instagram) to show professionalism and to be able to use the tools that both networks offer: shopsadvertising, statistics, etc.
6. Organize giveaways
One of the ideas that has gained the most strength in recent months is the give away. This contest or raffle carried out by a company or brand, with the intention that the participants do a certain action (from commenting on a publication or tagging friends, to becoming followers of a brand), can be very useful in attracting customers to your business.
If you want to publicize your product or service, gain social media notoriety up to 70% faster in less than three monthsthis is the best way to achieve it.
In storecloud we have one and not fail in the attempt. I recommend you read it and clear any doubt about this practice.
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Offline ideas to attract customers😎
The online ideas to attract potential customers must be complemented with offline actions. Both “worlds” must be related to achieve the success that every enterprise deserves.
It doesn’t matter if you have a physical store, an ecommerce or both. Here are some ideas to attract customers and spark your creativity:
- Discount coupons.
- Offer free trials or giveaway items.
- Ruffles are still a good option.
- Be part of fairs or business exhibitions.
- Look for references and turn them into success stories.
- Give follow up to all your strategy.
1. Discount coupons
The coupons or special promotions are perfect for gaining customers and one of the . Offering a discount on the first purchase, or having sales at different times of the year is synonymous with increased sales.
For your frequent customers, it represents a golden opportunity to save money and continue enjoying your product or service. For those who do not know you, it is the way to motivate their purchase.
💡 Tip: various e-commerce platforms, such as They have the option to create coupons that are valid and 100% customizable. Take advantage of them!
2. Offer free trials or giveaways
we all like gifts. Anyone who says otherwise is lying. If you’re feeling stuck, offering free trials or giveaways are a great idea to capture leads and start growing.
From the classic “2×1”, opening promotions, until “buy ‘x’ and ‘z’ goes as a gift”. This practice should not be forgotten by since they are a perfect hook to attract attention and, why not? improve your product or service while promoting it to new people.
3. Ruffles are still a good option
We are not left in 2000! Handing out flyers continues to be a successful practice for many business owners, only if they have striking designs and it is done in specific areas and times. It is useless to distribute them at a traffic light or outside a shopping mall if you do not have your Buyer Persona identified.
Go to places where your potential clients go frequently and distribute them to people who meet the profile of your ideal client.
💡 Tip: the design, in addition to being striking, should not have misspellings and it must have the necessary information to be easily found and contacted.
4. Be part of trade fairs or exhibitions
Attending events related to your niche is vital to attract attention. The networking It is vital to stay afloat and find new clients, investors and even a partner. Take the time to research the next fair or exhibition in your city and do not underestimate this practice that really works.
5. Look for references and turn them into success stories
A business that has stories of satisfied customers or referrals from professionals is bound to automatically build trust and attract customers.
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