Did you know that the clothing category is in the top 3 of those preferred by online buyers in Argentina? This is confirmed by ours and, for this reason, we have prepared this practical guide with 15 steps to create a Cloud Clothing Store.
In addition to learning how to set up your own clothing store, at the end of this article you will find a set of resources that will help you multiply your sales.
Finally, we bring you five examples of online fashion businesses to inspire you and encourage you to take the entrepreneurial leap. 🚀
Before seeing the step by step, we invite you to briefly read what Tiendanube is and the reasons why more than 100 thousand brands in Latin America use it to sell online.
What is Tiendanube and why use it?
Tiendanube is one with which you can create an online store. The tool is configured so that you can use it without any knowledge of programming or web design.
Among the reasons that make it the leading technological solution for entrepreneurs, SMEs and large companies in the region, we can mention the following:
- You can do a free 30-day trial to get to know the platform and start selling immediately.
- It has plans from AR$599 per month.
- It has integrations with various payment and shipping gateways, facilitating everything related to logistics.
- It allows to sell to the whole country and abroad!
- It is constantly updated.
- It connects with Facebook, Instagram, Whatsapp Business and marketplaces like Mercado Libre.
- It provides excellent and personalized support to its customers, in addition to making its own page available with tutorials.
Advantages of using Tiendanube to sell clothes online
In the specific case of a clothing business, Tiendanube offers entrepreneurs:
- designed to highlight the attributes of each garment, which will be able to be seen with the same quality from a computer, tablet or cell phone.
- A very intuitive navigation structure so you can browse categories, sizes and colors.
- One with tools that you will be able to integrate into your business to enhance your brand.
- An easy-to-use administrator panel, which you can manage both from the computer and from the cell phone (click here for and ). This will allow you to receive notifications of your sales no matter where you are and update prices and stock from your cell phone.
Know more:
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📲 To get to know our platform from another perspective, we share the following article with . We invite you to read it!
15 steps to create a cloud clothing store
Very briefly, to create a Cloud Clothing Store you need three things: the name of your brand, an e-mail and information about your products (photos and descriptions).
To these three elements, we decided to add another 12 that will contribute to giving it solidity and, so that your clothing brand transcends.
In this sense, the 15 steps you have to follow to create a Cloud Clothing Store are:
- Do a market analysis
- Set the target audience
- Define the differentiating component of your brand
- Decide the type of business
- Create a budget
- Address legal aspects
- Choose a name and a logo
- Take good photos of the garments
- Make a size chart
- Enter in nubestore.com
- Choose a design template
- Set up payment and shipping methods
- Create the categories and product pages
- Make an eye-catching home page
- Link key information in the footer
We tell you below how to implement each one.
1. Do a market analysis
To do this, perform a quantitative and qualitative evaluation of a specific market to identify data such as its size, value, barriers to entry, customer segmentation and purchasing habits.
We also recommend that you make a list of your main competitors and analyze what their pricing and sales strategies are.
💡 Find out more about this topic by reading our article: .
2. Establish the target audience
That is, the group of potential customers to which a business is targeting. In this step you have to define the age, gender, occupation, location and even the purchasing power of the people to whom you aspire to offer your clothes.
💡 Here we tell you what the .
3. Define the differentiating component of your brand
Why are consumers going to prefer to buy clothes in your Tiendanube and not in another online business? What makes your brand unique? These are the questions you have to answer and some possible differentiators are:
Get inspired by this Borna:
4. Decide the type of business
This step is key to understanding the scope that your business will initially have. What you decide at this time may change in the medium or long term and Tiendanube will accompany you in this evolution of your company.
Some types of business that you can choose to start your clothing business are:
- Artisanal production: it consists of the transformation of raw materials into products made 100% by hand, sometimes with the help of simple tools. These items bear the stamp of the author and are usually produced in small quantities.
- Buy-sell: ideal for those brands that want to market items, but not manufacture them. In this case, wholesale prices are and are achieved. Then, to these prices they add their profit to calculate the total price at which it will be sold to the final consumer.
- Dropshipping: consists of the final consumer without having their own physical stock. This means that you outsource the stock and delivery of orders. In this way, you become the intermediary between the supplier and the client.
Learn more:
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5. Create a budget
You have to define the amount of resources you need for your business to function properly. If you do not have enough money, then design a plan to find the financing you require.
💡 We bring you 2 resources to help you in this task:
6. Address legal aspects
The first recommendation that we share with you in this step is that you consult an accounting professional.
Now, if you want to find out about the requirements you have to meet to legally sell clothes online in Argentina, access these guides:
7. Choose a name and a logo
Now it’s time to activate creativity! Build your brand identity with a memorable and easy-to-remember name and name.
If you need a little help, take advantage of these free tools and customize your business:
Additionally, we suggest , so that you can have exclusive ownership of it.
8. Take good photos of the garments
The quality and quantity will depend on your possibilities, but keep in mind that, to start with, a cell phone with a good camera may be enough.
In this video you will find basic and very useful tips so that the photos of your products look attractive:
9. Make a size chart
One of the differentiating keys of online clothing stores is this: the size chart. Not only will it provide security to potential customers, but it will minimize returns.
💡 Here we explain.
10. Enter intiendanube.com
With the name of your brand decided and your email, you can now create your Cloud Clothing Store. Here we leave the form:
Create your online clothing store!
11. Choose a design template
Once you enter the Tiendanube administration panel, you will be able to select the design of your virtual store. .
12. Configure payment and shipping methods
In Tiendanube you have two ways to charge for your sales:
Regarding the shipping configuration, you can access different agreements and integrations with local logistics companies and you also have the option to customize this function.
Check and activate the ones that work best for you.
13. Create the categories and product pages
If, for example, you have a Cloud Store for women’s clothing, you can, according to the type of garment (dresses, t-shirts, sweaters, pants, etc.), collections (what’s new, end-of-season offers, best sellers) and any other that you consider relevant.
For their part, they should be as complete as possible: photos of the clothes from different angles, descriptions that include the type of fabric, materials, and more, videos if you have them, and the size chart.
14. Make an eye-catching home page
The home page of your virtual store is the equivalent of the window of the physical store: here you have to display the new collections, the clothes on sale and what you consider strategic for your business.
💡 Bonus tip: .
The footer is the final part of the web page. Here, the contact information of the online store and other valuable data for the target audience are usually highlighted, such as:
- : brief overview of the company and its creators.
- Social networks: links to your profiles on Instagram, Facebook, Tik Tok and others.
- Frequently asked questions: list of queries with their respective answers, linked to shipments, return policies, etc.
Tips to sell more with a Cloud Clothing Store
After creating your Cloud Clothing Store, it’s time to move on to the second part of your entrepreneurial adventure: spread your business, and increase your sales month after month.
To help you achieve these goals, we recommend taking advantage of these tips:
Create your brand profiles on social media
It is not necessary to have a presence on all platforms, focus on those where your target audience is.
Learn about each social network with these specialized guides:
Do email marketing
Build your own database with clients and potential clients and send them —on a weekly or fortnightly basis— with offers, news and information of interest about your field.
Work with influencers
An influencer is a celebrity who has a large audience on their social networks, which is why big brands choose them to communicate different messages, from promotions to new products or services.
On the other hand, there are micro-influencers that refer to a non-famous person who is dedicated to a particular topic and shares it on their Instagram account. He has a small audience that interacts with him, checks his content every day and trusts what he publishes because they consider him an expert.
Analyze if any of these profiles could be interesting to promote your Cloud Clothing Store and define the agreement you want to make with them. You can pay a fixed amount of money for a certain amount of publications or redeem your products in exchange for .
💡 Franco Pagliotto, co-founder of the Wild City clothing store, tells you .
Download these free resources for entrepreneurs
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