A giveaway on Instagram is a digital marketing action, in which you offer a prize (service or product that you sell) to one or more winners. Currently, Instagram does not have a function to make giveaways, however there are external tools to carry them out.
According to a study carried out by Tailwind, a North American company that provides solutions for content management in social networks, giveaways on Instagram generate 3.5x more likes” and 64 times more comments on average than other types of posts.
Doing giveaways, then, is a way to encourage users to interact with your publication, something that sometimes costs a lot despite the fact that you continually work on improving your strategy.
In this way, Giveaways help increase the engagement (interaction) of your profile: according to this same study, 91% of the posts with more than 1,000 comments come from giveaways (on a sample of 60,000 posts).
A giveaway, also known as , on Instagram It is a simple digital marketing action, which is easy to implement and with free tools. It is about offering a prize (it can be a product or a service that you sell) for the winning person.
It differs from a contest in that this would involve a competition, accumulation of points, decision of a jury to select a winner. The draws, for their part, depend purely and exclusively on the random factor.
So speaking of luck, if you’re wondering how to do a giveaway on instagram you will find out here. Next, we bring you a detailed tutorial so you can do it and the results are excellent.
How to do a giveaway on Instagram?
There are four fundamental steps to understand how to do a giveaway on Instagram, which are:
- Plan the time and type of draw.
- Define the conditions of participation.
- Announce the giveaway on your profile.
- Carry out the draw.
Let’s see each point in detail so that the draws are a success for your account.
1. Plan the time and type of draw
As we said, the goal of every giveaway on Instagram is to increase followers and reward those who already follow you. Is a highly effective action if you do it strategically.
What does this mean? That in addition to achieving a high participation during the giveaway (which will generate greater organic visibility of your brand on social networks), the ultimate goal is that those new followers continue to be followers once the giveaway has ended. And, in the future, become customers.
To achieve this, your profile has to be accessible to those who are going to visit it for the first time.
So it is essential that you choose the when are you going to make the draw. If you started your Instagram profile recently, that is, you still have few published posts or you do not have any highlights created with the basic information of your business, it will be better to wait until your profile is more complete to attract new followers.
On the other hand, it is important that you are clear about who is your ideal client. Keeping that in mind, you will be able to choose what may be the best prize for them. It has to be something valuable (not necessarily expensive), something that appeals to them and has some special value.
Knowing who your target audience is, you will also be able to run collaborative giveawayseither with another brand or with influencers, as long as they target similar audiences.
You can make giveaways at any time of the year, but it is recommended that you associate them with a special date in which it is justified to “reward” your followers, such as Mother’s Day or the day of love and friendship.
You can too plan the draw for some key moment of your brand. For example, for the anniversary (or the “anniversary month”), the launch of a new season or a new product that you want to publicize.
2. Define the conditions of participation
After specifying the date and type of giveaway, it is very important that you set the conditions of participation. This will help you avoid suspicions of fraud when choosing the winner and awarding the prize. Therefore, determine beforehand:
I. What will the prize be: what will be raffled off?
As we said above, it has to be something that your followers value and find attractive. Some examples are: a purchase order (for a substantial amount), a kit of products, a gift box personalized, a unique collector’s item or a new product that you are going to launch on the market. 🎁
II. Who can participate
Evaluate whether it is convenient to extend the giveaway to the entire country or only in a specific state or region. This depends on what you are going to raffle and how the delivery dynamics will be. For example, if the winning person has to pick up their prize at the premises, if it is paid by the winner, or if you are going to take care of the shipping.
III. What conditions do participants have to meet?
Some of the conditions to participate in the most common Instagram contests are:
👉 Follow your brand on Instagram. This condition is mandatory because it is the most important objective of a giveaway, to attract new followers.
👉 Give “Like” (“Like”) to the publication. It is optional, but in most draws it is required.
👉 Tag friends in the comments. It is also a mandatory condition since most of the tools to choose the winner, as we are going to tell you below, do so from the comments. You can define how many friends they have to tag and how many times they can do it. The usual thing is that a person can tag different friends as many times as they want, that way you ensure greater participation.
👉 Answer any slogan in the comment. It is advisable to include a slogan such as “Why would you like to win this giveaway?” or “Who would you share the prize with?” This will give you information about your followers and allow you to get to know them more. On the other hand, you are going to get them involved much more than just tagging friends, generating more interaction with them.
It is important that, previously, you are clear about what tool you are going to use for the giveaway since some have limitations depending on the number of comments. Also, keep in mind that many allow you to filter users based on the terms of participation (duplicate users, some keyword or number of mentions).
IV. How long will the draw last?
Indicating the date of the draw is essential and will give your followers an idea of how much time they have to participate. In general, giveaways are announced 1 week before the chosen date since, if you do it before, your audience is likely to lose interest and the momentum of the giveaway is diluted over time.
Another option is to make express raffles to capture the attention of the moment. In those cases, the duration will be 1 or 2 days maximum.
🔥Important: all the conditions mentioned must be clarified in the publication of the draw.
Now let’s see some examples of giveaways that we carry out in the profile of .
- Raffle for the “Creators” campaign:
- Collaborative raffle together with on the occasion of Brewer’s Day:
3. Announce the giveaway on your profile
Once you have defined all the participation conditions, promote the giveaway on your profile and in the stories. We recommend that, during the participation period, you remind your followers that the giveaway is still valid, so they don’t miss out on the opportunity to participate.
In case you do a collaborative giveaway with another brand or influencer and it is not published in your profile, also communicate it in the stories so that your followers will participate from those profiles.
4. Make the draw
Now that you know how to prepare a giveaway on Instagram, the time has come to do it! 🥳
Announce the day scheduled for the draw in your stories and, if possible, do it at the time of day when your followers are most active (check those schedules in the ).
There are many free tools to make your giveaways and choose the winner at random. Read on and find out which ones we recommend!
6 pages to do giveaways on Instagram
Below we share 6 free pages to do giveaways on Instagram, with their advantages and disadvantages, so you can choose the one that best suits your business.
This is one of the most used pages to make giveaways on Instagram since it is free, easy to use and has no limitations regarding the number of comments on the post.
It is not a mobile application, but a page to make giveaways, that is, you can enter from any web browser. The main disadvantage: it is in English. But it’s pretty intuitive anyway.
To perform the giveaway, you have to choose the Free Instagram Comment Picker option. Then click on Login with Facebook and a dialog box will open for you to enter your session data. 🤓
Once done, select the Facebook page that is linked to your Instagram business profile. Finally, select the giveaway post in question and choose the conditions.
These conditions can be: minimum number of people tagged in each comment, duplicate users (usually allowed, because a person can participate more than once by tagging different people). You can also filter by a keyword, if it was part of the giveaway conditions.
Once you configure all the conditions, click on Get comments (get feedback), then on Start (begin) and so the giveaway begins!
After a few seconds, the page will show you the name of the winning person and, before publishing it, you will have to corroborate if they actually fulfilled the conditions of participation (if they follow you on Instagram, for example).
💡Plus: this page allows you to run a giveaway on an Instagram and Facebook post at the same time, in case you want to do it on both social networks.
On the other hand, also you can choose a winner more than once on the same publication. This is very useful in cases where a person has won who did not meet all the conditions and, therefore, you are forced to re-draw.
Simpliers is a page to do giveaways for Instagram and Youtube. It allows you choose the winner by entering the link of the post of the giveaway on Instagram, without registering or logging in.
You can find that link by entering the photo of the post (from a computer) or, if you enter from a cell phone, you have to click on the 3 points that appear in the upper right corner of the photo and then choose “Copy link”.
With Simpliers you can make giveaways at no cost on posts with up to 300 comments. For cases where that amount is exceeded, the tool 💸
The advantage over Comment Pickeris that it is in Spanish. However, the main disadvantage is that it does not allow…
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