Emails have become an inseparable part of online communication and marketing. In this guide we will show you how to create a professional email address that helps promote your business and increase customer confidence. In addition, you will find the configuration instructions for the mail clients that will help you manage all the new mailboxes efficiently.
With , checking email now takes less time and effort than ever (curious fact: More than half of all emails worldwide are opened through smartphones).
To the date, more than 90% of adults in the United States admit to using email every day. So if you need to reach a large audience, the is a great way to go.
Why is it necessary to create a professional email?
A professional email allows you to use the domain name of your company instead of the platform you are using. So instead of having a name@gmail.comyou can create an email like name@company.com.
Since emails are the third most influential source for sharing information in business, creating a business email account is a must for every company.
In addition to providing a professional look, it also offers a few other benefits. First of all, it increases the confidence of potential customers. If the email does not have the company name, it is very likely that your email will be marked as spam.
Plus, people who see your email address can immediately tell what company you are, which increases brand recognition as well.
On the other hand, creating an email is very easy and requires little technical knowledge. To create a professional email account, follow these 5 simple steps:
- Register a domain name.
- Choose an email hosting provider.
- Configure email services.
- Set up your email addresses.
- Set up an email client.
Without further ado, let’s take a closer look!
1. Register a domain name
The process of creating a professional email address begins with the registration of a domain name. You can do it right here at using our .
Enter the domain you want to register and you will see the list of available options.
For a more detailed explanation, you can consult our .
If you already have a domain, you can also use it. All you have to do is and . Another alternative is (although it is not required).
2. Choose an email hosting provider
Now that you have the domain ready, the next step is to choose an email server. In fact, we offer email hosting services right here at .
Here’s what you can use to create a professional email address:
- default email. All include 1 free mailbox for 6 months.
- Premium email services. Alternatively, you can opt for a premium solution that offers additional features, higher shipping volumes, and various tools to improve workflow.
Existing users can find the premium email tools in the section. Power Store from the members area.
If you need only email hosting, Premium options are exactly what you’re looking for. In case you also plan to host a website, a good option is to choose a standard web hosting package, which includes one for one year.
3. Set up email services
Depending on the email service you’ve chosen, the steps to set it up and create an email account may be slightly different.
Since all of our web hosting plans include email by default, you just need to make sure your domain is pointed correctly. Once this is resolved, you can create a mailbox and use other related services in the .
To create a professional email account, simply access the section Mail accounts and you will find all the necessary tools to do it.
Once this step is complete, you are ready to use the service!
Premium Email Solutions
As an alternative, we offer three different mail solutions that are worth looking into. If you don’t plan to use hosting, these tools are the perfect option as they allow you to have functional email services without having a web hosting account.
Business Email Service
An affordable yet powerful emailing solution with all the tools to achieve your email marketing goals.
As soon as you purchase this product, you will find a setup wizard in the control panel.
- Once you launch it, you will need to enter your domain name and make some DNS changes.
- If your domain already points to , everything will be done automatically.
- Finally, you will be redirected to an administration page, where you can create a mailbox and access your webmail.
Enterprise Email Service
The following solution includes some additional tools and broader sending limits that are suitable for larger companies.
However, the setup process is almost identical.
- After adding your domain, you’ll need to make a few changes to the DNS zone.
- Please note that we will change your DNS automatically if your domain points to our nameservers.
- Now you can create an email account and start sending.
GSuite
is a powerful mail solution developed by Google, which is also available on our platform.
Once you get it, the setup wizard will appear in the control panel.
- If your domain points to , all required MX records will be added automatically.
- Otherwise, you will have to perform the manually.
- As soon as you complete it, you will have access to an administration panel that will allow you to create an administrator email account and perform administration tasks.
Click the green button To create to start the administrative configuration of the mailbox.
Once you fill in the details, access the newly created administrator account.
To finish the setup and start using the services, you will also need to .
4. Set up your email addresses
Before you can start shooting emails, you need to customize your email address to give it a professional touch.
- If you have a business, you will need a couple of general mailboxes (such as contact@example.com either support@example.com).
- If your goal is to send direct messages, you’ll need something different. Since personalization is an important part of successful campaigns, you can search for something like name@example.com either firstname.lastname@example.com).
According to a , about 69% of recipients take into account the address of the sender when deciding whether to ignore or open a message.
Another easy tip to apply is the signature. You can place crucial company information such as contact details, logo, and email there, which will increase your brand visibility.
There are several free tools that can help you create a professional and eye-catching email signature. Some of them are:
Once generated, go to your email settings and you can paste it. For example, if you are using webmail, all the action happens in the section Webmail › Settings › Identities.
5. Set up an email client
If you have many email accounts, using an email client is a great way to manage them all in one place. Below, you’ll find step-by-step instructions on how to set up a Thunderbird or Mac Mail client (and how to find the information you need to do so).
Locating IMAP/POP3 and SMTP server settings
To get started, go to your hosting control panel. The settings will be different depending on the email service you have chosen. Here’s a quick rundown on where to find the settings you need.
Go to the section E-mail accounts in the category of Mail electronic. Scroll down and you will see a table mail data with all mail server settings.
GSuite
Open and sign in. Then click the gear icon at the top right of the screen and go to Setting. look for the tab POP/IMAP mail and forwarding.
Make sure to set IMAP to enabled and save your changes. Then an additional section will appear with the configuration settings of the email client.
For more details, see the .
Add a mailbox to the email client
Since you already have all your incoming and outgoing mail server data, the last step is to add it to your email client. The following would be the process using two popular email clients: and .
thunder bird
Open the Mozilla Thunderbird client. under tab accountsclick the button E-mail.
First you must enter your general data: Name, Email address Y password.
Next, you must enter the values and ports of incoming/outgoing mail server, which we found earlier. This is an example of the end result when using ‘s default mail services.
That is all! Now you can send mail and manage everything directly from your Mozilla Thunderbird client.
mac mail
Log in to your Mac Mail client and go to the section Mail › Preferences › Accounts. Then click on the “+” symbol to set up a new email account. This is what you should see:
In the first step, you must complete the basic data: Name, Email address Y password.
Then, enter the values and ports of incoming/outgoing mail server, which we found earlier. When you’re done, click the blue button sign-in to finish the setup.
!! Congratulations!! Now you can effectively manage all your mailboxes from one place.
5 tips to get the best email performance and CTR
Sending a lot of emails is not something from another world. But preparing high-quality email campaigns that generate interest and sell is something that takes effort.
Here are some tips that will help you improve performance and CTR (click-through rate):
- Strive on the title. While it may seem trivial, the email subject line plays a huge role in the performance of your campaigns. According to one , about 70% of people report email as spam just by looking at the subject line.
- Personalize your messages. Including a person’s name in the subject or in the body of the text can increase the chances of…
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