At 2.14 billion, it should come as no surprise that the number of e-commerce websites continues to grow. Online shopping allows people to buy what they want without having to deal with traffic, parking, crowds, or bad weather.
Therefore, starting an eCommerce business is an excellent decision if you want to
Luckily, setting up a store to sell goods or services is now easier than ever. There are numerous and they help users to professional-looking with no coding skills required.
With features like free templates and customization tools, your eCommerce site is ready in just a few clicks.
If you’re still not sure what to do, we’ll walk you through everything you need to know to build an eCommerce website and start selling online.
3 reasons why you need an eCommerce website
As with building any business, building an eCommerce website requires a design and marketing strategy.
Once you’ve decided what to sell and how to sell it, you’ll need to market your products through an eCommerce store.
If you’re still unsure, keep in mind that starting an eCommerce business offers a lot of flexibility. Requiring no physical locations, online stores are easier and more affordable to set up.
Additionally, partnering with messaging service providers allows online businesses to sell products globally. As a result, you can attract a large customer base with .
Let’s look at three other good reasons to start selling online.
1. Customers prefer to shop online
In 2020, the consumption preferences of the world population turned to online shopping. With almost 19% of all retail sales in the world, the e-commerce sector is set to continue to grow.
It’s easy to understand why more and more people appreciate the convenience of shopping online. Customers benefit in various ways, such as
free shipping
When customers arrive at the checkout page, shipping costs can add significantly to the price of the item.
For this reason, customers are attracted to online stores that offer free shipping, either as a reward for spending a certain amount of money or as an automatic discount.
Time saving
Buying through an online store is ideal for people who lead a busy life. They can buy anything with just a few clicks on their mobile devices instead of spending hours physically moving from one store to another. Smokehouse, for example, is one of the best examples of using drag and drop to streamline the user experience.
Simple return policy
On occasion, customers may need to exchange a product that does not meet their expectations due to size or quality factors. Since they can’t just walk into your eCommerce store, a hassle-free return policy can improve customer loyalty. Also, research shows that he would return to a business that has an easy return policy.
Ease of payment
In keeping with eCommerce trends, customers prefer not to deal with checkout lines and can quickly select their preferred payment method when making purchases.
More savings with better prices
Discount prices on e-commerce sites have a significant impact on consumer buying behavior. A study has found that most people prefer online stores that offer discounts, deals or loyalty rewards.
Plus, price-savvy customers can save money by browsing coupon sites.
2. Lower financial risk
In general, selling products online is less risky than opening physical stores. Online marketplaces cost less to run, saving money on staff, electricity, and rent.
The cost of setting up an online store typically includes site setup, maintenance, and marketing. Although it is still possible to hire staff, the total costs will be much lower and more predictable.
3. Maximize opportunities
An eCommerce business gives offline stores the opportunity to explore new opportunities. Along with other big brands, Cougarfor example, has decided to invest in electronic commerce.
As Puma closed its physical stores around the world, in order to survive the lockdown, the eCommerce platform became a priority for the brand. In the first quarter of 2020, the grew approximately 40%. This figure increased to 77% in April 2020.
As a consequence, Puma has made significant adjustments to its marketing activities. The brand has shifted its spending toward performance marketing and logistics to meet increased eCommerce demand.
With the migration of brands to online stores, there are other benefits and advantages to consider, such as:
passive income
A passive income stream will not depend on strong salespeople or long opening hours. With an eCommerce, your store can work 24 hours a day, 7 days a week, to serve the public from all over the world.
Saving money on advertising
Compared to conventional media, digital advertising is less expensive and more flexible. There are several eCommerce marketing strategies that business owners can implement on their own to run a successful online store.
Less personnel expenses
You can take the opportunity to integrate a chatbot in your social networks and customer services. A virtual assistant helps manage customer support and other tasks 24 hours a day, enhancing the customer experience.
Reduction of monthly rental expenses
There will be some start-up costs for setting up and maintaining your eCommerce. However, they will still be lower than those of opening or maintaining a physical store.
How to create a successful eCommerce in 5 steps
Now that you know the benefits of having an online store, let’s review the main steps to create one.
1. Get a domain name
A domain name acts as the web address that a visitor uses to access a web page. It reflects and represents your entire brand and should give people an idea of the company’s activities. Not only can it help establish the credibility of a website, but it can also set the site apart from competitors.
Domain name extension can help you stand out even more. Consider the or .store so that the address of your online store is truly unique.
When deciding on a domain name, you can be imaginative and creative. The main thing is to make sure it is memorable and pronounceable.
Professional Tip
Use a domain name generator to get new ideas. If the chosen domain name is available, you just have to buy it.
domain name checker
Immediately check the availability of the domain name.
2. Find a reliable hosting provider and choose a hosting plan
To get your eCommerce site up and running, you’ll need web hosting to store your files.
A good web hosting plan should be efficient and adjustable to accommodate future growth as your eCommerce business develops.
Choosing the wrong plan can have a negative impact on your online store, resulting in lost sales and opportunities as a result of poor performance and slow page loads.
As attractive as low-cost solutions may seem, keep in mind that these platforms can limit the overall capabilities of an eCommerce. Therefore, it is essential to select a reliable hosting plan.
Consider the following aspects when selecting a web hosting provider:
- Bandwidth. Bandwidth refers to the amount of data that a website can transfer to its visitors during a given time. If possible, choose a hosting provider that offers unlimited bandwidth.
- Storage. An eCommerce needs to have enough storage to accommodate site content such as text, product images, and databases.
- Speed and optimization. Speed is a critical element when running an online store. Choose a hosting provider that guarantees fast load times so your eCommerce site doesn’t suffer from high bounce rates and slow traffic.
- Security. By choosing a hosting service with high levels of protection, you will ensure the safety of your e-commerce site and your customer data. Check if a web host offers access management, an SSL certificate, multiple layers of firewalls, automatic backups and updates. Make sure you’re up to date with eCommerce security best practices.
- Ease of installation and use. Look for web hosting with an intuitive interface, as it will simplify the management of your files, domains and applications.
- Customer Support. Offering multiple communication channels like live chat, email, or 24/7 phone calls can be a good sign of a hosting provider’s reliability. Good hosting providers offer a to help you get started.
There are several types of web hosting, the four most common being shared, VPS, dedicated and cloud hosting.
Due to its simplicity and affordability, it works well for small online stores. From €1.49 per month offers three shared hosting plans that include a free SSL certificate and a 30-day money-back guarantee.
If you need both hosting and a domain name, opt for the plan Premium or the plan Business. They come with unlimited bandwidth and databases and can be used to host up to 100 websites.
If you want to host a WordPress eCommerce, it is a good idea to look for the best solution for you. These plans are specialized and optimized for hosting a WordPress store with the WooCommerce plugin.
Cloud hosting is ideal for medium and large eCommerce websites that receive higher traffic and need more processing power and disk space to store files. From €9.99 per month‘s include features like email accounts freefree CDN and a dedicated IP address.
3. Choose an eCommerce platform or website builder
Creating an online store can be easier than you think with the help of .
You can use them to develop a fantastic design of your website to improve the shopping experience of…
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