In a scenario in constant changes and movement, know how create an online course it can be a promising and profitable opportunity, especially when the Producer has good content on their hands and an efficient sales strategy.
The potential of this market is enormous, since it offers people the possibility of from wherever they want and with easy access to resources, which represents a great opportunity for anyone who wants to learn something new and/or become professional.
It is also an incredible opportunity to generate income, mainly for people who want to leave the conventional job market and!
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On the other hand, whoever thinks that to create good content a great production with advanced editing and wonderful scenarios is necessary is deluded.
What defines if a video class is relevant to your target audience is your level of knowledge on that subject and the number of problems that your content solves.
We are going to destroy once and for all the myth that making a good product is expensive. Ready to get in front of the cameras?
If that is your case, in this post we bring you the solution, because we are going to show you 9 tips to create free online courses (or spending almost nothing).
1. Think of something to teach
If you are thinking of creating an online course, the first thing you have to define is the topic of your material.
Think of something you do that people always praise, or a subject that you know well and that you know you could teach.
You don’t necessarily have to be a teacher to give.
You may be proficient in some art, such as playing a musical instrument or watercolor painting, or you may simply speak a language well.
The important thing is that you choose what you like to do so that when creating your online course you master the subject you will teach well.
2. Define your audience
It is useless to create an online course if you do not have an audience that is interested in buying what you sell.
Therefore, after understanding the topic you want to talk about, try to understand if you will have an audience to sell the course to.
A recommendation that we can give you is that before starting to create a channel on YouTube to post some videos on the topic you want to address.
Over time, you will get to know if people are searching and seeing what you share.
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3. Research camera types for filming
One of the biggest doubts for producers who are starting to create content is the type of . After all, you want your audience to see value in your product, and that includes a video that looks as professional as possible.
Although there is equipment with superior image quality, the most suitable camera will not always be the most expensive, but rather the one that best suits your needs. A producer in the radical sports niche will be able to use a camera on external videos, but that’s not to say this is the right rig for all the videos you make.
“There are people who record quality content with a smartphone or even with an amateur camera, only using the resources offered by these equipment.”
And the opposite also happens, there are people who invest large sums in equipment and then take advantage of a small part of their technical resources.
But if you are willing to invest heavily, you can buy a DSLR camera, which has more features, such as interchangeable lenses or a mobile viewfinder, among others.
Of course the fact of having a More advanced will add more value to your production, but we will only recommend you invest in this type of equipment when you are already mastering recording techniques well, since the price of a DSLR varies between 500 and 7,000 euros, well above the budget of many people, and it is not an option for those who want to save. Our advice is to invest more when your business is already giving .
If you still have doubts about this, check out our analysis on the.
4. Take care of the audio
If the video capture of a cell phone can be excellent, the same is not true of the . And why should you worry about that?
The answer is simple: People may watch a video with poor picture quality, but poor audio quality will interfere with the viewer’s ability to understand, which can influence the performance of the number of likes, shared, retention time, etc.
But don’t worry, because there is a simple and cheap way to solve this problem.
“All you have to do is purchase a lapel microphone, which the presenter can wear on his shirt collar and connect to a cell phone using an adapter.”
Its cost varies between 10 and 500 euros, while the adapter will not cost more than 20 euros. You see it? We already told you it was cheap!
To learn more about capturing audio, see our post on.
5. Take care of the video lighting
To obtain clear and quality images it is essential to have good lighting, and in the case of recordings, the more light, the better.
As in the case of cameras and microphones, there are several ways to achieve a good result in video lighting. For example, you can buy an LED illuminator, suitable for studio recordings, or create a homemade version of a softbox by following some tutorials available on YouTube.
“But the best option, which will save you time and money, is to record near the window on a solid color wall (preferably light) and make the most of daylight.”
In addition to being less labor intensive, video shot in sunlight becomes more natural, which will also make it easier to get closer to your audience. Good strategy for those who want to create a free online course, right?
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6. Choose the ideal scenario
As we talked about at the beginning of the text, quality content will not necessarily show wonderful scenarios.
Therefore, keep in mind that the content should draw more attention in the video than the visual elements (except in cases where you use objects to make demonstrations or tutorials).
This also doesn’t mean you should always shoot in the same place or restrict your scenario options. But if you want to avoid unforeseen events, it is best to carry it out in quiet places and avoid rooms with perceptible traffic or construction noise.
“This place can even be a room in your house!”
If that’s the case, let people know when you’re recording that they won’t be able to walk across the room or interrupt you at that point.
Noisy environments mean more work in the edition and in the most extreme cases even force to re-record all the content.
7. Work the script well
The decision of the topic to talk about has to be made even before creating your online channel.
Then try to identify in that the demands of the public that are being neglected and focus on discovering how your product will be able to address them.
An example:
The fashion market deals superficially with clothing plus size. How about creating a related product?
If you dedicate yourself to knowing your market, you will see that there are several examples like this.
Once you decide on what you are going to say, the following stages become easier, mainly the elaboration of the script.
But do you really need one?
Many people still have doubts about this stage, thinking that the script can leave the content artificial and affect the spontaneity of the presenter.
However, you will agree with us that when you create an online course the videos may have to become longer, and it is practically impossible to memorize all the content.
Therefore, it is important to establish a hierarchy in the information so as not to forget to address any topic, thereby avoiding harming the learning of your students.
We have recently made a specific post about . In it we share some tips for those who want to create content without having previous knowledge of video and without having to hire a professional just for it.
We are sure that after reading it you will see that writing a script can be much easier than you imagine!
And remember that you already have the most important thing: knowledge about the matter.
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8. Edit your content
There is always the option of hiring a professional to edit your videos, but that goes in the opposite direction of what this post is looking for, right? What is creating an online course for free or spending very little.
Therefore, our recommendation is that you edit your own videos using the tools available online.
Today, there are (free and paid) for those who want to edit videos on their own but obtaining a more professional result.
Windows Movie Maker, for example, is already installed in Windows from version 7, and is one of the favorite programs for those who edit on desktop.
In addition to being installed as standard and being free, Movie Maker has more than 130 effects that you can use in your editions. Not bad to start with!
Another good option for editing is Adobe Premiere, a program compatible with different operating systems such as IOS and Windows, and with graphic applications such as After Effects.
Being a more professional program, Adobe Premiere has a large number of effects.
9. Choose a platform to host your product
It is no use having impeccable content if the student is forced to watch your videos in a poor learning environment and with few interactivity options.
That is why the choice of platform is essential for the success of your online course.
The ideal is to find a platform that brings together all the functionalities that you will need to make the videos available to your students, that has a and one that is easy to navigate.
In this way you will ensure that the students will have a good experience with your product and you will reduce the number of .
Producers who choose to offer their online course can use our exclusive e-learning platform, which has its own video player, among other useful functions to boost the sales of your product.
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Ready to create your online course?
Do you see how it is possible to create an online course for free or spending little?
If you were thinking of starting a digital business and you have something to show but you didn’t know what to do, we hope that now you can get your ideas off paper.
The next step after creating and publishing your video classes will be to sell them, of course. We know that this can be a very difficult stage for the beginning entrepreneur, that is why we have created thea practical course that will help you make your first sales.
This post was originally published in June 2018 and has been updated to contain more complete and accurate information.
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