Starting a business from scratch can seem like a big step for beginning entrepreneurs who, faced with the first difficulties, give up. Of course there will be some obstacles, but the good news is that it is possible to overcome them and take a few steps towards success.
To achieve this, you need to develop your personal brand on the Internet, since it is an essential strategy for you to distinguish yourself in the market and get many clients. Also, let’s face it: the recipe is simple, but the path can be challenging.
That is why we have created an entire post focused on building your image within the digital market that will help you become one!
Stay with us until the end and learn how to strengthen your name in a solid way by learning about:
VIDEO | 5 tips to build the branding of your personal brand as an entrepreneur
What is personal branding?
The personal brand is the image that other people receive of you and that makes you have more or fewer opportunities in a sector or industry, as well as the recognition of peers and audiences.
To bring a personal brand to impact within a segment, it is essential to promote it through personnel actions, so that we are always recognized in the way we want.
Now, the personal image is not the same as the personal brand. For example, the image can be a logo or the color palette. The personal brand is the differentiation that we have in the minds of consumers and why they choose us over the competition.
Why is it important to develop a personal brand?
There are many reasons to create and maintain a strong personal brand, including:
1. Recognition
Become an authority in your industry and become a person who manages to impact the lives and decisions of other human beings.
2. Positioning
Whether your goal is to become a influencer or not, your personal brand will help you to be recognized for who you are and what you know how to do. If you manage to get it, people will know your skills and talents and will have you in their minds before making a decision.
3. Get opportunities
A good personal brand strategy will help attract new professional opportunities, since many eyes will be focused on you and your skills.
4. Build trust
Recognition and positioning will help you earn a name in your sector, that is, other people and organizations will see you as an authority, which builds trust and opens many doors.
Who can develop it?
All the world! Any person or organization can work and develop a personal brand that impacts tens, hundreds or even thousands of people and influences their decision making.
Of course, it is imperative to design a strategy to spread your talents, skills, values and messages in all areas where your ideal audience is.
VIDEO | Virtual communities: 7 ways to grow your business
Step by step to develop a personal brand
Next, we will give you a series of steps to start the path of developing your personal brand. Take note!
1. Create a blog
And keep it active. If you want visibility, you must be able to add real value to your audience.
Generating content is one of the best strategies to increase a person’s reputation and develop a personal brand.
Establish the ideal frequency of posts and strictly follow it. Little by little your blog will become a reference in the topic and will attract more recurring visitors.
2. Make videos
It’s great (and essential) for your audience to know you from your written and signed material, and it’s even better when they get to see and hear you through a .
With this medium you have the power to generate more empathy and strengthen your personal brand, in addition to being a type of material that allows you to use various resources to enrich the content.
When you record, pay attention to the image quality, camera placement and, above all, with the audio, which must always be understandable and without noise. However, when you start, it is not necessary to invest in professional equipment for recording, since many mobiles allow recording in high definition and will do the job correctly.
If the audio isn’t top-of-the-line, we suggest purchasing a lapel mic to capture only your voice.
3. Offer free materials
Produce materials related to your main product and distribute it for free.
They can be infographics, checklists, or other rich material that will add value to your audience.
This action can provide you with a lot of information and benefits such as:
- Having the opportunity to test a product in your market, which will allow you to measure the results obtained with the first material. Even if it is free, be sure to request an evaluation from those who purchased it, so that you can improve your product for sale.
- Create a greater contact with your public and, therefore, promote your authority on the Internet.
- Increase your base of potential clients (business opportunities) with the capture of emails for the delivery of free material.
- Offer your product in future contact with people who have downloaded your material.
It should be noted that: despite being a free material, it must have quality and be very useful for those who buy it. The ideal is to distribute it through Telegram channels or even on your website.
4. Have an active presence on social networks
Much of social media is where you can add value to your personal brand in a light, playful way.
Look for the main ones in which your avatar has a presence and draw up a strategy for those channels.
It makes no sense to create profiles on several networks and not be able to feed them all with frequency and quality. Keep your channels constantly updated and communicate with your followers.
The golden rule here is: avoid talking about your product/company all the time. As with other advertising strategies, it is interesting that your followers come to your product naturally and not because they were hit with invasive ads.
And believe me: the average conversion of organic strategies reaches 14.6%, while the paid strategy only 1.7%. Make 80% of your content valuable and interesting to your followers and reserve only 20% of the time to talk about your personal brand.
VIDEO | 7 most successful sales and marketing channels on the internet
5. Alliances with other websites
Look for pages that deal with topics related to yours and try to make collaborations.
Offer articles of your own authorship to be published in blogs, the so-called guest postsand also open spaces on your blog for other specialists to do the same.
In this way you strengthen your name in other channels and promote the union of professionals in your niche.
Tips for developing a personal brand
Now, we will give you some valuable tips to further boost your influence in the lives of the people in your audience.
1. Promote webinars
The are great strategies to interact and strengthen the relationship with your future customers.
In the broadcasts you can make yourself available to discuss a topic and make a space for live questions, which will further increase your authority on the internet.
Use tools like Google Hangouts, or paid.
2. Invest in email marketing
No, the email did not die. And once you begin to build a solid base of contacts, you will have the opportunity to speak directly with each one in a personalized way.
From there through a conversion-focused sales funnel.
3. Define an appropriate price for your product
Many budding digital entrepreneurs believe that the cheaper their product is, the more they will sell.
However, if you reduce the price too much, in addition to not generating credibility for your brand, you devalue the product. And of course we want the opposite, right?
as well as the need, beyond all technical advice, to take into account the value relationship between your product and the consumer.
Ask yourself:
- In what cases does the public look for your product?
- At what level can your material help your students?
- What results will they achieve by buying your product and not a competitor’s?
These questions must be answered before defining the final sale price of your product.
VIDEO | What is the ideal price of your product? We solve the mystery | Q&A #67
4. Provide news to your market
As much as you master a content, there is always something new in which you can specialize even more within the one in which you operate.
If you develop as a coach, for example, look for new training trends and do not stick to studies from your country of origin. Study techniques from abroad that have worked well with other professionals and implement them in your business.
A practical tip is to enter your keywords in to receive a notification every time there is news about the defined topics. This tool allows you to configure the frequency with which you want to receive email alerts, the language and the region in which the news was transmitted.
The more you know and pass it on to your audience, the more you will be seen as an expert in the field.
5. Sincerity above all
Never make up facts or achievements you haven’t earned. A business based on lies is not sustainable and can have the opposite effect that you want.
If you don’t have any relevant achievements yet, look for small results that you can show the public. Remember that to develop your personal brand you must not only have theoretical knowledge, but also present significant results.
As you can see, in all the topics we mention ways to be present on the web and be seen by as many people as possible in your market niche.
You have to remember that it is not from today to tomorrow that you will be recognized as a leader or authority on the Internet, but all the work in the medium and long term will be rewarding when you begin to see significant results for your business.
An interesting tip is to build a checklist based on this article and follow a schedule where you can implement all the tips with the ideal consistency for your business.
Facebook Comments
Disqus