One of the most important factors in positioning your business for local results is the quantity and quality of reviews it has. Reviews are comments and ratings about your business by a user. The most important to position in Google are those obtained through Google Plus. But there are also other sites that we can take into account such as Tripadvisor or Atrápalo. With this post we want to show you the best methods to get reviews on Google Plus Local.
1) Add a link such as “Leave your opinion” or “We would like to know your opinion” on your website or in the signature of your email: Every day it is more normal for users to write opinions on their own, but you will always get more if you give them access to write them.
2) Send a message to your social network contacts: You can take advantage of all your Facebook fans or Twitter followers to remind them that they can always leave a review on Google Plus Local. With this simple action you will be able to activate people who already know you. In addition to this, you are targeting people who, if they follow you on Facebook, it is probably because they have a positive opinion of you.
3) Put a sticker or store that encourages writing reviews and the URL where to do it: Don’t limit yourself to the online part. Go find the user in the physical world and encourage him to talk about you. A simple sticker on your window, menu or counter can be enough to increase the number of reviews.
4) Print flyers: You can also print flyers to distribute among your clients. Be creative, animals to tell you their opinion about you. As in the previous section, you must provide the local Google plus URL where to write the review.
5) Request opinions directly by phone or email: Take advantage of that email or telephone contact with your client to suggest that they have the possibility of writing a review/citation about your business on your Google Plus Local page.
Other Tips:
1) Never offer an incentive for leaving a review: Google has completely prohibited this practice since it considers it manipulation.
2) You must have a natural review acquisition speed: As with getting links, it is best that you get the links little by little and constantly.
3) Stay informed of the reviews or reviews that your competition has in Google Plus Local.
4) Offer alternatives to Google Plus Local for reviews: Other opinion websites are very important such as Tripadvisor, Trivago or Booking.com
5) Most importantly, go for the review!
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