Contrary to popular belief, a journey no longer needs to be that boring experience of the past.
With the use of multimedia resources, such as videos, it is possible to improve the transmission of information to the public and keep it engaged effectively.
Have you thought about using videos in your presentations? The process seems more complicated than it really is.
In fact, it just requires some good planning on your part to choose it and how it will fit in with the rest of your content.
A video can be transformed into several different formats, serving different objectives and very varied audience segments. That is, you have a lot to gain by including them in your presentations.
In this post, you will understand how to make a video presentation and captivate your audience.
9 tips for using videos in your presentation
As much as using video in your presentation is a great way to engage your audience and complement your content, you need to be careful when planning for it.
After all, a wrong choice can harm your material, having the opposite effect of what is expected.
Do you want to implement this idea correctly? Follow these 9 tips to know how to make your video presentation:
1. Use the correct video formats
One of the main benefits of working with audiovisual is that your content can adopt several different formats, depending on your objectives and the target audience of your presentation.
A video can be an interview, a documentary or a short fiction film.
Therefore, it is necessary to define the type of video you want to include in your presentation. At the end of the day, the format impacts the content and, thus, promotes significant changes in the information transmitted in your video presentation to your audience.
2. Include relevant videos
Your intention to incorporate videos in the presentation must start from their relevance in relation to the content.
If they are not related to the topic discussed and cannot contribute positively to the presentation, they should not be included.
This is a very important exercise to be done, as it puts the elements of your presentation into perspective.
Carefully analyze your proposal and consider what kind of value these videos can provide to the content.
3. Fit the videos to the narrative
A quality presentation should flow like a good book or movie.
It is very important to keep the audience engaged so that the information is transmitted successfully.
Therefore, still in the planning stage, try to check the available opportunities to embed the videos. These must take into account some need for content, so they must appear organically.
4. Consider the duration of the videos
It is very important to be careful with the length of the videos you want to use in your presentations. Since, a wrong choice in this sense can compromise the rhythm and harm the message that is transmitted.
Take into account the estimated time for the presentation and the gaps that are available to insert your videos.
If there is no compatibility, consider shorter, more abridged versions.
5. Pay attention to the need for streaming
One of the ways to include videos in your presentation is with the , with the use of websites such as YouTube or Vimeo. However, despite representing a convenience, this method can also give you a headache.
What if you don’t have internet access at the venue or if it’s failing? The video will not play properly.
In this way, make sure that the space has a quality connection and, if possible, have as plan B a version of the video presentation saved on your computer.
6. Use well-produced videos
Incorporating low-quality videos into your presentation can convey a negative image of your content to your audience.
That is why you must pay attention not only to the completion of this material, but also to the resolution captured, the lighting and the clarity of the sound.
If you are the , it is important that you prioritize the use of quality equipment so that you do not have sound and image failures.
Also, hire a qualified team to handle capturing and editing.
7. Clarify the context of the video
As an integral part of your presentation, the video needs to have its context clarified for the audience so that they can get more out of it.
Offering a preliminary explanation is the way to enhance a good impression in this regard.
You don’t need to explain the whole video. Instead, it prepares the audience by informing why this material is being presented and how it helps complement what has already been discussed so far.
8. Level the audio level
A video without sound has half of its features missing, right?
If you want to work with videos in your presentation, you need to ensure that the audio is working properly.
By the way, pay special attention not only to the video file that will be opened but also to the structure in which the presentation will be made in order to check if there is a stereo available.
Seek to learn how to set it up before you start so your video presentation is already broadcast at the correct volume.
9. Monitor audience reactions
You can only be absolutely sure about the success of your video presentation after you start making it.
Then, look at how the public is reacting to this, also paying special attention to any difficulties or failures that may occur.
From this information, you can perfect the technique for the next presentations and, thus, count on even more quality in the future.
How about starting to implement your videos right now?
Have you seen how making a video presentation is a great way to make it more engaging and engage the audience more?
This will be decisive for your content to be transmitted effectively and your objectives to be achieved.
Take advantage of the previous advice so that you do not make a mistake when working in this way and also take advantage of the benefits of this strategy.
Did you like these tips and want to start using video presentations? .
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