Do you want to learn how to broadcast live on YouTube? You are in your lucky day! This is a practical and complete guide, illustrated step by step, on how to make a live broadcast on youtube from any device.
And to help you that you can to dominate the preferred platform of more than when it comes to watching live video (live), we have compiled essential tips and tools to make your live broadcast on YouTube a success
You can use the navigation index below to find your way around more quickly:
Well, the time has come to find out how to make a successful live stream on YouTube. are you coming with me?
Live streaming on YouTube: understand how it works
Before we show you how to do a live stream on YouTube, it’s important to understand how this type of content works.
Well, you probably already know what a , TRUE? It is the evolution of of content on the Internet.
Through this function, the video is displayed at the same time it is recorded, without the people who are watching it having to download the file.
Even before the technology went viral, in 2011, YouTube launched YouTube Live, its live video service. Since then, the number of real-time broadcasts and the number of viewers on the platform have not stopped growing.
So much success is explained by the ease to make a live (live). All that is needed is a device with an internet connection and a camera for any user to host a live event.
And the data confirms it. Only in 2016, the number of live events compared to the previous year.
5 good reasons for you to do a live broadcast on YouTube now!
Well, you have already understood that the live ones are the biggest trend in the world of videos. And that YouTube is one of the best channels to make a live broadcast.
But do you know why your business needs to invest in live streaming on YouTube?
Well, there are many reasons to bet on this content. Notice!
1. More reach for your brand and channel
One of the disadvantages of face-to-face events is that not everyone can attend or it is complex and expensive to find a place with a large number of participants.
However, with a live stream on YouTube, you don’t have to worry about any of this. People from anywhere in the world can access your content. And without you having to spend much more for it.
A) Yes, your brand will be able to attract a much larger audiencereaching a greater number of users.
You doubt it?
According to YouTube, channels that broadcast live at least once a week show a 40% growth in new subscribers and 70% growth in channel watch time.
2. Low cost and ease
If you have never done a live broadcast, you may not feel confident, thinking that it is a complex process and requires very expensive equipment.
But the reality is different. Making a live broadcast on YouTube Live is quite easy And it doesn’t require a lot of technical knowledge.
You just have to have a channel on the platform, a computer or mobile phone with Internet, a camera and an idea in mind!
In this way, without investing too much, your business has access to a powerful tool to attract and interact with your followers – and potential buyers.
3. A more engaged and participatory public
Online videos are among those with the highest rated content in the digital world. Therefore, it is obvious that live videos are even more attractive.
A live broadcast on YouTube makes the audience connect more deeply and positively with the brand. After all, we are seeing “real” people chatting with us live and without cuts.
In addition, this type of content by itself is already an invitation to participation. Through the comment box, viewers can send messages and suggestions during the event participating in the content.
An engaged audience is more willing to complete the actions you ask them to do, like downloading an ebook or buying your product. These are details that improve the public experience, increasing the feeling of closeness to the brands.
4. Generation of qualified leads
Get it becomes easier with the realization of the live broadcasts.
Through a liveyou are able to explore and delve into a particular topic more easily.
In this way, the content will pass more credibility to the public, who will be able to acquire relevant information on the subject.
Y a more educated audience navigates through it with easearriving at the time of purchase more quickly.
5. YouTube monetization
Did you know that your channel can make money live streaming on youtube?
You see! Who has the resource? enabled on the platform can place advertisements during the transmission of the live video (live). In this way, every time a user clicks on the ad, you will earn a small amount.
Another option is use YouTube Super Chata feature that allows fans to pay certain amounts to highlight their messages within the live.
In addition to taking the interaction to another level, you still finance your productions and can bring much better content in your next live broadcasts.
But before doing a live on YouTube Live, it is essential:
Making a live broadcast on YouTube is easier than it seems. It is not necessary to have a professional structure or expensive equipment.
But even so, making a live requires a bit of care so that no problem occurs.
a) Transmission content planning
Although a live video has spontaneity and improvisation as its main advantage, a minimum of planning is essential.
So, before turning on the camera, try to establish the topic of your broadcast and how you will approach it.
Also, create a brief It can help you not to get lost during the event and give you more security when you start recording.
Another tip is to set the best broadcast dates and times, according to the habits and preferences of the audience.
Don’t forget either pay due attention to the setting of your live video. Choose a calm and pleasant environment and prepare an environment that makes some sense for your video. Just be careful that the background doesn’t overpower and overshadow your content.
b) Basic equipment for live transmission
As we have already told you at the beginning, it is not necessary to have a studio or professional materials to make a live broadcast on YouTube.
But for your live video to be successful, knowing and investing in the right equipment is essentialsuch as:
- . You can broadcast on YouTube with a professional camera, with a webcam or even with a mobile. All you need is good image quality.
- . Audio quality is another factor in the success of a live. Therefore, try to use a microphone that captures the voice of the person who is speaking well. If the budget is tight, you can even use a headset.
- . Poorly lit video can affect live streaming efficiency. Therefore, try to record in a well-lit place to avoid blurry, dark images or noisy places. If necessary, simpler and cheaper equipment, such as China Ball, guarantees a good result.
- Computer or mobile phone connected to the Internet. Make sure your computer, laptop or mobile phone is working properly and your internet connection is fast. Thus, you avoid blockages and loss of connection during the live, and you do not harm the user experience.
c) Create a YouTube channel
It may seem obvious, but to make a live broadcast on YouTube, your brand needs to have an account and a .
Doing it is quite simple. All you have to do is have an email address in Gmail and sign in to the YouTube website.
If you still have doubts about this process, the platform itself provides a very explanatory tutorial, which can be accessed .
d) Enable live streams
With the channel created, the next step is to enable the live streaming functionality. For that:
- Confirm if your YouTube channel has been verified (discover how to verify your account) and that you have not had any in the last 90 days.
- Go to the Creation Studio tools and click the “Live Streaming” tab to activate the feature. If you use a mobile, you just have to create a live broadcast.
Note: To live stream on mobile devices, in addition to meeting the above requirements, your channel must have at least 1,000 subscribers.
e) Choose from the live streaming options on YouTube
After planning your content, choosing your team, and creating a channel, you’ll have access to four streaming options:
- Broadcast now. In this option, you will start broadcasting your content in real time. However, you will have access to fewer configuration options. During the video, YouTube will take care of adapting the resolution of the content. In this way, your followers will be able to watch the broadcast even from mobile devices.
- Events. With a scheduled event, you can access more setup and editing options for live streaming. You can set a start time and even test the quality of the broadcast before starting the live.
- Mobile devices. With this option, the user can live stream through the YouTube app on Android and iOS devices.
- Webcam. It allows you to broadcast through a webcam, eliminating the need for an encoder. This option is only available for the Chrome browser.
How to broadcast live on YouTube Live from your computer?
With all the equipment ready and the topic and topic you are going to talk about, it is time to start your live broadcast on YouTube. But since it is possible to make a live on this platform from multiple devices, we are going to focus on each one at a time, starting with the computer.
Take a look at the step by step we have prepared for you:
1st step
Sign in to your YouTube account and click the icon in the top right corner of the screen. Next, click on “YouTube Studio”.
2nd step
On the new page, click the go live icon in the top right corner of the screen.
A new screen will open. In it, you have three options:
- To transmit: allows you to set up a stream using an encoding program, like OBS for example;
- Webcam: here, you will be able to set up a live stream using a webcam;
- Manage: allows you to configure the live broadcasts that you have scheduled.
Whichever option you choose, you must give a name to the transmissionselect whether it will be public or private, and choose the broadcast date, in case you want to schedule a live broadcast.
Then, you should also note whether the content…
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