YouTube is the largest online video platform and is part of many marketing strategies. . It requires good content planning and optimization of the videos so that the public can easily find them. One of the ways to achieve this is by using the tag for youtube correctly.
who work with on the Internet they know that algorithms determine what is shown to each user, even when it comes to videos.
The platform analyzes various details of each video to classify and position the content, including the tags that we are going to talk about here.
If you want to improve the SEO of your channel and get views on your videos, keep reading this post. We’ve put together everything you need to know to use YouTube tags in the best possible way!
What are tags for YouTube?
Tags for YouTube, also known as labels, are short words that indicate the subject, category and other information of a video.
The tags allow the algorithms of and Google identify the content and recommend the video to users who may be interested.
If you often use YouTube, you must already know that there is a section of recommended videos that appears when you play some content.
The platform selects each of these suggestions once its algorithm tracks and analyzes the tags to identify whether or not the content is relevant to the user, based on the video they are consuming.
Why should you use YouTube tags in your videos?
YouTube’s algorithm (yet) can’t watch a video to understand its content. To do this, you have to analyze a series of complementary data, such as the description, the title and, of course, the tags.
Thus, the platform is able to identify the topic of the video and its relevance, and to classify the content according to related search terms, or in the section of videos recommended to users.
In other words, the better your tag strategy for YouTube, the better the position of your content in user searches. That attracts more views, reach and followers.
In fact, this is one of the main strategies of and that you can not stop applying it.
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How to choose and use the best tags for YouTube?
Worse than not using tags in YouTube videos is using random terms, without any relation to the content. In addition to not leading to the expected results, this practice can harm your SEO strategy.
Using terms that are not related to the content can confuse the platform’s algorithm, preventing the video from ranking well in searches and being shown to users.
Therefore, it is very important to know how to select YouTube tags that indicate the subject of the video and, at the same time, have the potential to achieve results.
The first step is to have a well defined. Thus, it is easier to discover the words that users are looking for the most in your .
Here are some techniques for you to put into practice when choosing which tags to use.
1. Use the main keyword of the video as the first tag
When analyzing the SEO criteria, the YouTube algorithm looks at the first tags of a video. The first, mainly, has a much greater weight.
So make sure your first tag is exactly the main tag. What do you want to position?
For example, if you want content to rank for the keyword “vegetarian sandwich”you have to use the exact term as the first tag.
2. Mix broad and specific YouTube tags
When we talk about keywords, we can divide them into two types:
- head-tail, which are broader and generic terms, mostly made up of a single word. Therefore, they present a higher volume of searches and competition.
- , are more specific terms and made up of more than one word. They have a lower volume of searches and less competition.
This same logic can be applied to YouTube tags.
Imagine a video with a vegetarian sandwich recipe that uses the tag “vegetarian recipe”.
When a user searches for this term on YouTube, it will result in videos with recipes other than sandwiches.
But, when using the tag “vegetarian sandwich recipe”, the results will be more specific, showing only videos with vegetarian sandwich recipes and excluding other recipes.
It is advisable to mix the two types of terms, but paying special attention to the more specific ones, because they present better results and have less competition.
3. Do not exaggerate in the number of tags
Even if your video covers a variety of topics, avoid the temptation to use dozens of tags. Doing so confuses YouTube’s algorithm and may hurt the content’s ranking.
Remember that these terms help the platform to identify the subject of the content. And the more different tags you use, the harder it is for the algorithm to understand what the video is about.
Generally speaking, YouTube recommends using a maximum of 120 characters for tags. This is equivalent to 6 or 8 labels, approximately.
4. Do not use names of other channels
If you use names of other channels in your tags to try to attract their audiences, your results will be affected. This practice goes against YouTube’s guidelines, which value the relevance of content.
Therefore, use other channel names only if the content of the video is related to the named channel, such as when you make a .
5. Don’t put YouTube tags in the video description
It is important to use the main keywords of the tags in the description of the video, but you must be careful with how you do it.
Never write single words. Ideally, you should put them along the text of the description so that they are part of the context.
It is not necessary that you place them exactly the same, since the main thing is the quality and relevance of the description for the user.
6. Don’t worry about capital letters and accents
To create the title and description, it is very important to write correctly. However, in the tags it is not necessary to apply the accentuation rules or use capital letters.
YouTube’s algorithm does not analyze these factors, interpreting words with or without accents in the same way. Also, keep in mind that people won’t see the tags, so you don’t have to worry about it.
How to find hashtags for YouTube
In addition to the advice we have given you, there are also programs and tools that allow you to find the most used search terms and facilitate the work of creating tags for YouTube.
Learn about the top 5 tools and how they work:
1. YouTube autocomplete
Our first suggestion is not a tool per se, but a functionality built into YouTube itself: autocomplete.
Surely you have ever started to write something in the YouTube search field and the platform has offered you a series of suggestions, right?
Trust me, these are not random phrases. Instead, they represent the terms that users use the most in searches that contain the keyword you just typed.
Although this function has been developed to speed up the use of the platform, it offers valuable insights about what your audience is looking for.
In addition to knowing the main doubts of the public, with the autocomplete function you can discover variations of the keyword, which serve as excellent tags for YouTube.
2.Keyword Tool
is one of the most used services to search for keywords on the Internet because it offers hundreds of suggestions in a few seconds.
This tool allows you to search for the most popular terms on YouTube, filtering the results by countries and languages covered by the platform. In this way, you can further segment your search and achieve better results.
In addition, Keyword Tool also allows you to filter searches by questions, proposals and even by hashtags that contain your keyword.
It is possible to access these functionalities for free. But, the service has a paid version that offers data such as search volume, search trend in the last 12 months, estimation of and competitiveness of each keyword.
3.vidIQ
Another tool that has specific functionality to search for tags for YouTube is .
As in the Keyword Tool, you only have to enter the desired term to access a list with suggestions of related terms.
The great difference of vidIQ is that the tool also offers various relevant data on the term. It is possible to discover the volume of searches, the competitiveness of each tag, the search trend in recent months, related terms and even the best rated videos for a given keyword.
You can use this tool for free, you just have to create an account. But to access all of its features, you need to purchase one of the paid plans, which cost at least $7.99/month.
4. YouTube Analytics
Finally, nothing more natural than including the official platform tool, on our list.
Through the reports it offers you, you can find out exactly what terms users used to reach your video.
To do this, simply access YouTube Studio, click on “Analytics” and then on “Reach”.
At the bottom of the screen, click “Traffic Source.” Then, you will receive a complete report with all the keywords used by your audience. Those terms are great for understanding user interests and issues, giving you valuable insights for your next videos and strategies.
5. Search for hashtags on YouTube
Hashtag specific search is YouTube’s newest tool. It will serve as an insight for your strategy to increase views on your videos.
In some videos, hashtags appear above the title, as in this example:
By clicking on that hashtag, you access the result of all the videos that have included it.
Previously, when you searched for a keyword or hashtag in the YouTube search engine, the results would show a mix of content that used both the keyword and other related content.
With this update, you will be able to access a page dedicated to content that specifically includes the hashtag you are looking for.
But, you will only be able to access that page by clicking on a hashtag or video, or searching through the URL, like so:
To do a specific search, type the keyword after “hashtag/”, like this: youtube.com/hashtag/keyword.
And, to use hashtags of this type in your video, just include the # with the keyword in the description. Remembering that it shows 3 at most.
This functionality gives you a great opportunity to gain more visibility on the…
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