The use of pop ups to attract users to various businesses and keep them active on their pages has been increasing over time, however it is necessary to understand the meaning of pop up or pop-up window, its use and the advantages it provides to businesses. digital.
Despite being considered boring and inconvenient, mainly due to appearing at the wrong time, pop-ups, when used correctly, can be very useful for a digital business. They can even make it easier for users to navigate a site and offer them exactly what they need at the right time.
That is why pop ups continue to be a resource present in the strategy of many entrepreneurs.
In this post we are going to explain what a pop up is and we will show you how this strategy can be used correctly in your business.
What is a pop up and what is it for?
Pop-ups are windows with various formats and configuration options that open on a browser page. In general, they present information about the site or advertisements.
These pop-up windows are resources used for the purpose of attracting the user’s attention. They were created as an option to replace banners.
Unlike banners that take up significant space on the page and are often over-inserted, pop-ups are a way to advertise something in a more organized and timely manner.
Keep in mind, when using this tool, that you should benefit from the user experience.
When used correctly, pop ups are capable of helping you achieve your strategy goals, such as.
But if they are used in excess, the opposite can also happen, since they will only drive users away from your business. Therefore, be careful!
For this strategy to work, there are some triggers that are very important to ensure that the pop ups are used at the right time.
We explain below the most used:
1. Click pop up
This is a type of pop up that appears when the user performs some action on the page. For example, if you click on a certain area, that pop up will appear to suggest some other action.
2.Scroll pop up
Scroll pop ups are those that appear after a user’s navigation time on the site or page. In the case of using this trigger, it is essential to detect what type of offer you will make to the user when they reach a certain point of your content or time spent on your site.
3.Exit intent pop up
These popups appear when the user is leaving your page. They work very well because they don’t interfere with the user experience on your site. That is why they are considered as one of the best options.
4.Timed pop up
The timed pop up appears after a certain amount of time or when the user visits a specific page on your site.
How to use pop ups in your strategy?
You must have already noticed that pop ups are important for a lead generation strategy.
But you have to use them at the right time and with a specific and very clear objective.
With that in mind, we have selected the main ways to use this resource in favor of your business:
1. Send notifications of new blog or YouTube posts
This pop up option can be offered directly in the browser and several sites already work with it.
Basically, this type of pop up consists of opening a small notification window as soon as new content is published. Clicking on the tile takes the user to your post.
This is a great way to let people who follow you or your blog know what’s new.
This helps keep these users always interested in what you do and, mainly, interacting with your new content.
2. Subscribe to the newsletter on your blog
It is you who chooses where to place that pop up, but the best thing you can do is use your blog’s browsing data as an indication of interest in your content and offer the subscription to it at that time.
A recommended action is to use the pagination of the blog for that, that is, when the lead advances to the second, third or more pages, because this behavior shows that the visitor is looking for specific information that you may have, and you could help them find what what are you looking for.
With this type of popup, you probably already know the user’s intent, but you still need to understand and test which trigger will produce the largest result.
Here, working with the exit intent pop up seems like a good option to offer help to those who are about to leave your page and who want to receive more content like the ones they just read.
3. Promote exclusive content
When a visitor is reading your blog post, it’s usually because they’d like to learn more about your topic, right?
Imagine that the same visitor was finishing reading a post on a certain topic and the offer of a complete guide on this subject appeared!
It is possible that this happens, and it would be very interesting if you were that person who offers more information to that type of user.
To do this, you will need to configure a pop up to appear in certain publications that are related to the topic of greatest interest in your area of action and configure a timed or scroll trigger for it to appear.
In this way, you would not be invasive, since the lead is actually interested in learning more about the subject, and was even spending time on it. That is why, with this type of pop up, your chances of taking the lead to conversion are considerably higher.
An interesting way to increase conversions with these popups is to offer PDF versions of posts for download and , for example.
You can do this when the post is too long or if you have a tutorial with instructions that needs a more complete step-by-step.
Many sites use this strategy to get a visitor’s email or contact details.
By adopting this strategy, you basically trade your entire content for the information of potential customers that are relevant to your business.
4. Forward users to the landing page
Pop ups can be very useful to drive your visitors to a website.
Add this resource to content on your site or blog that addresses more bottom-of-the-funnel issues, which is when your lead is already well prepared to become a real customer.
With this strategy, if the person is really ready to make a purchase, they will click on your popup, which will take them to a page where they can learn more about the product you offer and even buy it.
5. Make offers of products and services
If the visitor is browsing the page of prices, characteristics, success stories or even benefits of the product or service that you offer, there is no better time to propose help!
The people who have reached these pages are basically looking to understand how they can benefit from what you are offering them, and it is you who must show them the way.
In cases like these, you can either recommend a bottom of the funnel material that is directly related to the product or directly offer a conversation with your sellers, and a pop up can very well do that task.
6. Make a payment
Mainly if you have a , you can configure the payment window to open as a pop up, which brings more security and agility to the buyer.
In addition, this is a way to make a person who has filled in all the purchase information, but who for some reason has not paid, come back and complete the information to pay for the product or service of interest.
How to make a pop up?
To make your own pop ups, look for quality tools capable of adapting to the needs of your business.
Here are some free online tools for you to make your own pop ups:
1. SumoMe List Builder
It is a tool that aims to help those who have a website to capture leads for their business.
The great advantage of the tool is that it has a free version. However, you have to pay to receive more features.
2. PopUp Ally
is a WordPress plugin that brings a lot of functionality, even in the free version.
It allows you to customize every detail of the pop ups you want to use, as well as allowing you to create pop ups for visitors leaving your site.
On the other hand, the support of the app team is only available to those who sign up for the paid version.
3. IceGram
it is a plugin for WordPress just like PopUp Ally, however, it requires prior knowledge of the theme and is more difficult to use.
The good thing is that it is completely free, allowing the user to enjoy all its functions without any cost.
If you have time to learn how to create your pop ups, it is worth using.
Why use pop up in your marketing strategy?
We are sure that now you know what a pop up is and how to use it correctly, remember that this resource can bring several advantages to your business. In the end, this is a means capable of offering practicality and saving time, since its operation can be fully programmed.
It is clear that, like any promotional strategy, if you do not use pop-ups at the right time and in the right amount, this feature ends up hindering the user experience and can be a reason for people to stop following your brand. . Therefore, pay close attention to the use of pop-ups.
Without a doubt, the main advantage of using this resource is the fact that it is an excellent way to assist in the acquisition and nurturing of leads.
Want more tips to help you with this type of strategy? Take the opportunity to read our post that shows you .
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