With the evolution of the Internet, new marketing formats appear with the aim of expanding the forms and channels to attract the attention of the consumer. This is where Affiliate Marketing emerges as an interesting alternative for those who want to work with Internet sales.
In addition, it can also be a great tool for Producers of goods or services who want to increase the promotion of their products or services online.
If you are not yet familiar with the term “Affiliate Marketing” or want to know what you are losing by not adopting this strategy, keep an eye on this post!
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What is Affiliate Marketing?
Affiliate Marketing works as follows: it promotes the product of an entrepreneur/company in exchange for a commission for each sale or action taken.
Despite seeming like a novelty, this business model emerged in the 1990s, when Amazon, an American giant in the retail segment, began to make the service available to anyone who wanted to publicize the products available in the store.
All he needed to do was create a record base and expect Affiliates to do all the outreach work. If the strategy resulted in sales, great! If not, they didn’t spend any money.
For people who had persuasive skills, this was an opportunity to make money.
As you can see, it is a commercial relationship in which everyone wins:
1. Affiliates
They are the ones who manage to monetize their websites, blogs and social networks, through the sale of third-party products, without having to have a great idea or the work of creating a product.
2. The Producers
They are characterized by creating digital products and winning in various distribution channels and thus manage to impact more customers and, consequently, make more sales.
3. The Co-producers
The co-producers are the people who help in the creation of a digital product or info product, the profits of the co-producers are divided automatically and depend on the negotiation between producer and co-producer. In short, a co-producer is a strategic partner.
4. Customers
They are basically the end users and those who research and compare products and then make a more effective purchase decision.
Types of promotion for Affiliate Marketing
There are various formats for Affiliate programs. It is the responsibility of the producer to decide which one is the most suitable for his product and for his business objectives.
Despite having similarities between them, Affiliate marketing oriented towards lead generation is different from that focused on conversion, although both point to the . Below, we explain each of the different .
1. Cost per Click (CPC)
In this type of program, the Affiliate is paid per click, that is, they earn every time someone clicks on the banner, pop-up, or any advertisement that is displayed on their blog, site or social networks. In that case, the Affiliate’s remuneration will depend directly on the performance of the advertiser’s campaign.
2. Cost per Action (CPA)
In the case of the cost per action, the Affiliate is only paid if the users click on the advertisement and perform some action on the page, which can be making a registration, requesting a quote or making a purchase.
In these cases, it is not enough to publish the advertisement, the Affiliate will have to use his influence to show the benefits of the product and convince people that this offer is reliable.
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3. Cost per Thousand Impressions (CPM)
In the Cost Per Thousand Impressions (CPM) format, the advertiser pays a fixed amount to the Affiliate when the advertising banner reaches a thousand views. It is important to note that the number of impressions is equivalent to the number of pageviews of the blog, based on the assumption that whoever browses a page is already being impacted by the advertising that is there.
Therefore, the CPM is interesting for the Affiliate who has many hits, as he will be paid on a recurring basis, regardless of the number of visitors who click on the banner.
4. Cost per Sale (CPV)
In this model, the Affiliate only receives the commission when the link shared by him generates sales and is the best option for the small Producer.
At , for example, sales made by Affiliates are identified through , which are exclusive links generated by the platform, each time someone requests their affiliation to a product. This link allows commissions to be processed automatically at the time of purchase.
Therefore, if you intend to become an Affiliate, but you are afraid of being harmed in some way, you can rest easy about that.
Affiliate Marketing Promotional Channels
To be a successful Affiliate it is not necessary that you have an exclusive channel for it, although it is highly recommended that you have it if you want to reach your consumers wherever they are. Here are some channels that can be used for the dissemination and sale of products.
1. Website or blog
The main advantage of having a blog/website is the editorial freedom that the Affiliate has to write, as well as the number of options that they can use to put the page in the face of their audience, unlike social networks, which have a fixed layout and even character limitation.
Having a blog is also useful for someone who does a lot of product reviews, as it allows you to use visual and written arguments to persuade your readers and reinforce your point of view.
2. Google Ads
Google Ads is one of the most important channels in digital media, it is also one of the most effective channels when you need to sell.
Through Google Ads, the affiliate will be able to reach their target audience through relevant ads at the right time and place.
However, Google Ads not only helps in direct sales, but also helps a lot in traffic generation and even in brand recognition goals through the extensive display network that it has, which complements the search network that is used. responsible for showing ads to interested parties who searched for that term.
3.Google Shopping
Another channel to promote a digital product is through Google Shopping, which is basically a virtual showcase where numerous products from various registered stores are displayed. Something like an online shopping center but in the search engine.
As it is integrated with Google, it helps users to search for and locate the products that are most convenient for them, aided by its artificial intelligence and its continuous learning, Google recommends the best alternatives for users.
4. Social networks
Sales are the most used channels to advertise products and services, and can bring significant sales results, provided they are used correctly.
The main networks used for this purpose are Facebook (which recently surpassed the 2 billion user mark worldwide), Twitter, Instagram, Pinterest and YouTube.
Due to their reach, they are excellent channels for those who want to be recognized. Just take a quick look at your feed to see dozens of profiles of digital influencers with more followers than some celebrities and artists.
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5. Marketplace
Marketplaces are virtual platforms that rent space within their domain for interested advertisers to register and sell their products.
In many cases, companies that do not have a website are the ones who use this type of channel because sometimes they are more effective and even cheaper than creating your own website.
However, there are other well-known brands that also seek to be present in this channel due to the large amount of traffic they present.
6. Email marketing
The Affiliate who has a strong email base has the opportunity to build a relationship with, deliver quality content to those people, and even convince them to make a purchase.
It is a simple and at the same time effective strategy, as it shows the people who accompany you that you are not interested only in making the sale, but in adding value to their purchase journey, deepening the knowledge that these users have about your product. or solution. Take the opportunity to also read our post on strategy.
But remember: before choosing a channel to advertise products, you need to know your audience and how they search for information. Do you want to reach people who value denser copy and do a lot of research before making a purchase? Having a blog is essential!
Do you prefer to focus on actions or take advantage of it to promote your products? In this case, social networks can better serve your strategy, since people spend most of their day connected.
The ideal is that you invest in the channels that concentrate the largest number of potential customers, and as your business matures, track more people for your disclosure.
What do you need to be an affiliate?
To be an affiliate, it is important to understand that there are some, and all of them have different characteristics, which is why you must carefully choose which one suits your personality.
In addition to verifying your profile, it is very important that you are disciplined and committed to your goals, this will ensure that you obtain the results you are looking for.
To be part of the Affiliate Program you need to meet some requirements:
- Have identity document.
- Being over 18 years.
- Have a valid email.
- Have an account on the platform.
Some affiliates, in addition to the above requirements, boost their strategies with digital tools that they already know and have used, such as websites, blogs, business accounts on digital platforms or social networks such as Facebook Ads or Google Ads.
It is very likely that with these tools the promotion transmits greater reliability, quality and authority, in addition to providing tools for a better understanding of the product by the potential customer.
Step by step to become an affiliate
1. Select a good Affiliate Program
There are several companies that offer Affiliate Programs, whether they are for physical or digital products. You should do a lot of research before choosing yours, to ensure that your work will be well rewarded.
, for example, is totally geared towards the . If you are interested in working online, it is worth taking a look. An advantage of the company is that while the commissions are around 4% to 8% in other Affiliate platforms, the commissions in can reach 50%, 60% and even 80%.
2. Select the right products to promote
The second step to becoming a…
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