Organization is an essential aspect when starting any business. Now, if you are specifically looking for how to organize a clothing store, these are the 10 steps you have to follow whether it is a physical store or an online store:
- Do a market analysis
- Study the competitors
- Determine the target audience
- Set the budget
- Choose sales channels
- Find reliable providers
- Consider producing your own products
- Define the type of stock of your store
- Display clothes attractively
- Promote your store (marketing actions)
Next, we are going to expand on each of these tips, so that you can take advantage of them and successfully organize your clothing business.
1. Do a market analysis
This means that you have to carry out a quantitative and qualitative evaluation of a specific market to identify data such as its size, value, competition, barriers to entry, customer segmentation and their buying habits.
đź’ˇ Find out more about this topic by reading our article: .
2. Study the competitors
In addition to knowing who your competitors are, it is recommended to analyze what their brands are, as well as the and diffusion they use, to consider them in your own marketing plan.
3. Determine the target audience
The target audience refers to the group of potential consumers to which a business is targeting. At this point you have to define the age, gender, occupation, location and even the purchasing power of the people to whom you aspire to offer your products or services.
đź’ˇ Know what the 3 are.
4. Set the budget
It’s time to use the calculator! To achieve your business goals, it is crucial to define the amount of resources you need for your business to function properly. If you do not have enough money, then design a plan to find the financing you require.
đź’ˇ Here we share 2 resources that will help you in this task:
5. Choose sales channels
Now that you know your target audience, you can determine which ways you are going to sell to them. The most common sales channels for clothing businesses are:
- Online store,
- social networks,
- marketplaces and
- physical location or showroom.
Online store
The ideal for those who want to start selling online without headaches is to choose one.
In general terms, these platforms work as follows: you pay a fixed amount per month and you have all the available ones without needing the help of a programmer or designer.
For example, by choosing to create a , you will only have to add your products in the tool and start selling. What about the means of payment and shipping? All of this is already integrated into the platform.
Create your online store for free!
Social networks
Facebook, Instagram, TikTok and the are excellent channels to sell clothes online.
Create your company’s profile on the networks where your target audience is, publish your products and share informative content such as tips on how to use your clothes. In this way you will captivate your audience and increase your sales.
Take advantage of these resources and enhance your brand on social networks:
marketplaces
, Dafiti and Mercado Libre are three of the most used marketplaces for clothing sales. To start trading on these platforms, you have to create an account on each one, configure your data and publish your products.
Keep in mind that in this channel it is important to respond immediately to inquiries from potential customers and to know what the marketplace’s policies are in relation to logistics.
đź’ˇ Learn all about the .
Physical location or showroom
This traditional channel for the sale of clothing has the advantage that customers can go to try on the clothes and meet you personally. However, you have to add the costs of services and rent to your budget.
Is it becoming clearer now? See how the Wild City Cloud Store does it:
đź’ˇ Keep in mind that all these channels can complement each other, so take advantage of each one when organizing your clothing store.
6. Look for reliable suppliers
Here are some tips for you to find the ideal suppliers for your clothing store:
- Make a list: start by searching for potential suppliers on the internet, including social networks. We recommend contacting people who already have experience in the field: ask other stores for advice and visit shopping centers to chat with businesses and get more information.
- Research the experience of your provider: before closing a deal with a particular provider, find out who their main clients were and get to know them. You can also contract the supplier and make smaller orders to test their performance. If it meets your expectations, increase the number of orders gradually.
- Negotiate deadlines: delayed deliveries can tarnish the image of your store; therefore, before closing the deal, make it very clear what your needs are and only move forward if you are certain that the supplier will be able to meet the requirements. Finally, make a contract to formalize the agreed points.
- Pay attention to payment terms: the payment method you define with your provider is also important. How will the payment be? What will be the term given by the supplier? In addition to the quality of the product, it is also important that you choose a supplier that can offer the best benefits for you and your store.
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7. Consider producing your own products
At first, working with a provider may be the best option. However, as time goes on and your business becomes financially stable, it may be time to go one step further and start producing your own products to sell.
8. Define the type of stock of your store
There are different types of stock for an online store: own stock, third-party stock, among others. It will be up to you to analyze the advantages and disadvantages of each modality and decide which one best suits your business.
At first, consigned stock may be the best alternative. You will have a lower profit margin but you will be able to save space, since in this type of stock the products are held by the supplier. Thus, you avoid the risks and expenses of having to maintain a physical place and promote idle merchandise (which sells little).
In the future, own stock may be the best option, since it will allow you absolute control over the products and you will be able to speed up delivery times. It is essential that you start.
9. Display clothes attractively
When thinking about how to organize a clothing store, everything related to the display of garments takes center stage. In both the online and offline worlds, seeing a harmonious store invites you to buy.
To organize clothes in a store like an expert, we suggest:
- Establish colors and combinations strategically: you can use the typical colors according to the time of year and remember to mix patterned and plain colored garments to avoid overloading or boring.
- Sort the clothes: do it by color and size in the case of physical stores and take advantage of the filters in virtual businesses. If you have a Tiendanube, here we tell you.
- Put together complete looks: this strategy allows you to promote, that is, offer the consumer products related to the item they want to buy. If the customer is looking for a jumper and you display it with a pair of jeans and sneakers, it is possible that they will buy all 3 garments instead of one.
- Draw attention with a promotion or a new product: if you have a physical location, use the main window of the store to attract customers; in the case of a , make it a banner on the home page. Look how the Tiendanube does it:
- Make good: in the offline version of your business, make sure that the label has as much information as possible about size, type of fabric, price, etc.; In your online store you have to detail the same data on the product page.
- Show how the garments look when worn: in your store or showroom you can use mannequins; meanwhile, in your virtual store you have to publish excellent product photos and, if possible, hire human models.
10. Promote the store (marketing actions)
The last tip that we share with you in this article on how to organize one is to invest in promoting your brand.
From organic and paid social media posts to classic street billboard ads, all formats that relate to your target audience are valid.
💡 Learn more with this article →
Success stories: 3 clothing stores tell about their organization process
With the aim of encouraging you to organize your clothing store, we present the experience of these brands that decided to take the leap and undertake:
She is a clothing designer who created her iconic pastel brand when she was just 17 years old. The cult movies, the classics of literature and the are the source of inspiration for her.
It is a brand of swimwear, lingerie and bodies. Ivana Figueiras worked as a model in different brand campaigns and she ended up being the owner! It started with a showroom and then went on to sell online.
“I always try to take (…) a theme that guides me throughout the project and then joins me on networks, in the online store, in the showroom, in the decoration. That guides me a lot and organizes me a lot”, says Guillermina, while she shares other tips to create a timeless fashion brand. She looks:
Do you want to put all this into practice? Try 30 days for free Tiendanube and encourage yourself to . It’s simple, fast, free and requires no technical knowledge.
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