How to sell video games on the internet?

sell video games on the internet can be a great business opportunity due to the growth of this industry in recent years. Of course, to be successful you must analyze the market very well, know in detail what consumers need and offer a unique shopping experience.

Mexican entrepreneurs are clear about one thing: competition in any sector is very great. But beware, that does not mean that creating a business is an impossible mission. No, quite the opposite. The key to success lies in analyzing the market and working on a foolproof strategy.

if you’re thinking sell video gamesI tell you in advance that this niche has grown a lot in recent years and has very demanding consumers, who, in addition to knowing every detail of a title, console or computer, are very loyal to brands that offer a unique service.

In this guide you will know how to sell video games onlinethe great opportunity to succeed if you decide sell old video games and some tips that will help you to have a successful brand dedicated to the industry of the gaming.

Will you accompany me to explore the open world of video games? 🎮

To start selling video games on the internet, we recommend you take the following steps into account:

Create a brand
Conduct a market study
Analyze which are the best-selling video games
Create your online store
Open your social media profiles
invest in advertising

Below I explain more details.

1. Create a brand

First the most important thing: formalize your business. To take the first steps towards the success of your video game business it is important to create a brand and, of course, register it.

By doing this, in addition to having all your documents in order, you will transmit confidence to your next clients. Take into account that video game consumers are demanding and always opt for brands that offer first-rate customer service.

Invest time and money in creating a unique graphic identity, rely on a to find the best name for your business and, of course, works on a marketing strategy to achieve good results.

2. Carry out a market study

The next step in deciding where to sell video games is to conduct market research. with this research you will be able to collect the necessary data to understand your competitionto the people who consume the products and the trends that will set the course in the coming months.

Among the information you must gather is the consumer profile (where they live, how old they are, what their tastes are), who are the brands that dominate the video game sales market, what are the average prices of each title and what marketing efforts are doing.

💡Type: Analyze what service your competition is not offering and offer it as a differentiator, so consumers can choose your brand before someone else’s. Remember: the gamers They always look for a quality service.

3. Analyze which are the best-selling video games

This point is very important to know in which games you should invest. Before offering an extensive catalog of titles, You must offer the best-selling video games of the moment to your customers. They will ask for them more than once and it will be an important reason to buy from you before your competition.

To help you a little with this information, I tell you that according to information from , the most played video games so far in 2022 are:

Minecraft
Grand Theft Auto V
Sims 4
Fortnite
Among Us
Animal Crossing: New Horizons
Call of Duty: Warzone
Madden NFL 22
Call of Duty: Vanguard
NBA 2K22

4. Create your online store

The best way to keep control of your inventories, shipments, payment methods and even promotions is with an online store. Before you scream in the sky, I anticipate that creating one is easier than you think.

Thanks to how, having an ecommerce is a zero complicated task. For only $99 MXN per month You can customize all the necessary aspects to sell video games on the internet. The best? You will not have to pay sales commissions. And with the support of a good supplier, it will be possible to open your store without physical stock; In this article we tell you how to do it.

5. Open your social media profiles

This is of vital importance to create valuable content and your store to sell video games.

Of course, before opening profiles on all social networks, discuss the pros and cons of each. In this way you will be able to take advantage of all the features and benefits they offer, from connecting your online store to sell on multiple channels, to carrying out advertising campaigns that convert.

6. Invest in advertising

I mentioned it at the end of the previous point. Advertising on digital channels is of vital importance to stand out from the rest of the brands.

Platforms like Facebook, Instagram and Google give you the opportunity to work on campaigns to have more followers, increase your reach and interactions, drive visitors to your online store and even receive messages from people interested in your products.

💡Type: they will help you capture the attention of the public with the aim of convincing them to carry out a specific action. Always promise only what you are capable of giving, write clear messages and use – whenever possible – a number in the title.

How to sell old video games?

Nostalgia sells. And it sells a lot. If you grew up with games like Mario Kart, Donkey Kong, Street Fighter or Super Mario Bros. you will agree with me: spending an afternoon playing them brings back great memories.

Some recommendations to sell old video games are:

Make sure the disc, cartridge or card is in perfect condition. This will not only make it work properly, but also increase its value.
Create a section in your online store where you display these video games. It will be of great help for visitors to find them easily.
Write a clear description. Share all the necessary details, such as the edition or condition of the packaging and time of use to leave no doubt.
The packaging must be adequate so that the product arrives in perfect conditions to your client. Remember that these video games can be collector’s items.

Just like you, there are many people in Mexico looking to buy and sell old video games, so old titles become a great opportunity to create a profitable business.

Learn more…

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Where can I sell digital video games?

Updates on consoles and gaming pc have given the opportunity to have digital video games at more accessible prices and faster to acquire.

If you want to take advantage of technology in your favor to sell video games in this format, take into account the following:

Team up with an independent video game developer.
Analyze virtual video game stores.
Sell them in your own ecommerce.

Here I explain more details of each point.

Team up with an independent game developer

This point is very important to create alliances and reach new customers. In the world of video games there are many independent developers looking for an alternative to promote their work; They, being entrepreneurs like you, will be open to joining efforts to sell more.

Analyze virtual video game stores

Virtual video game stores such as Steam, Microsoft Store, PS Store, eShop, etc. they are always offering deals to sell more.

Find out what their prices are and work on a strategy that becomes an important factor for them to prefer to buy from you.

Sell them in your own ecommerce

You already have a competitive price list, you made a partnership with an independent developer, what’s next? Sell them in your own ecommerce and advertise them on social networks.

Another advantage that an online store will give you is having the opportunity to offer discount coupons at any time. In addition, thanks to digital marketing applications, you can share them with your frequent customers to offer them a special treatment with just a few clicks.

Where is the best place to sell video games?

A question that is highly relevant when creating a video game sales business. Brands that are beginning to grow are looking for alternatives to generate more income and attract the attention of players. To achieve this, you can sell video games in:

Video game retail stores. CEX is one of the stores that is characterized by offering second-hand items to its customers, but also the opportunity to sell used or pre-owned video games. If you have titles that are not selling and you want a showcase to offer them, a store like this can be an opportunity to promote them.
marketplaces. Marketplaces like Amazon or can help you reach new people. Consider that when selling in them you must pay a commission, so the profit may be less.
In your own online store. Online stores are and will be the best option to make sales on the internet. Bet on the creation of your own, personalize every detail to offer a unique experience and you will have favorable results.

As you have realized throughout this article, selling video games can be a great opportunity to undertake in Mexico. If you decide to do it, You will be entering one of the industries with the greatest growth and stability in recent years.

Millions of people love to play games and have enough income to invest in consoles, special edition games, computers and accessories. and captures their attention from the first days.