The automated email marketing It can be a great ally to increase your sales. Do you need programming knowledge to be able to do it? The answer is no. With email automations you can thank your customers after their first purchase, share personalized coupons and, of course, recover abandoned shopping carts.
We all know: 2022 will be one of the best years to boost a business and entrepreneurs will have plenty of time to try. Therefore, knowing the world of automated email marketing it has become an opportunity to increase sales and enhance any brand in Mexico and around the world.
The great challenge at the beginning of the year is to be able to manage every minute in the most productive way possible. This is when automations come into play to give us a hand and facilitate the processes of communication with customers.
And what is automated email marketing?
Well, within email marketing, automations are one of the most valuable tools not only to optimize time, but also customer service.
Although there is a lot of variety, there is a pair that we consider essential for each store and that you may know or have received on more than one occasion. We talk about shipments by abandoned cart and thanks for the first purchase.
But, before we talk more about them, you should discover the types of automations that will help you sell more. Here we go! 🚀
Types of email marketing automations
To find out more details about the types of email marketing automationsin the following list we will share some details about how each one works and how they will help you sell more.
- Visit Remarketing;
- Abandoned cart with coupon;
- Sleeping client;
- Thank you for the first purchase;
- birthday greeting.
This mail will take care of contacting those who visited the store without starting a purchase. The surprise of this automation is that the content will vary according to the categories most visited by the potential buyer. Great, isn’t it?
We recommend you activate it to show how amazing your products are and make him a friendly reminder to that visitor who did not complete their purchase.
Abandoned Cart with Coupon
With this email marketing automation You will send an email according to the selected waiting time to those who left their products in the cart and who did not advance in the purchase process.
The incredible thing about this function is that we can add a discount coupon, which, in addition to being unique for each client, can be a percentage, with a fixed amount, etc.
As a business owner, You can choose the validity time and up to which category to apply it.
Sleeping Client
Sometimes it happens that we have very good customers, but after a while, they stop buying for unknown reasons.
Luckily, we can address them with an automation, with which after a certain time (for example 45 days), you can with the news of your store, inviting them to choose you once again. You can even add a coupon to make it more eye-catching!
Don’t leave without reading…
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Thanks for First Purchase
Whether it’s a big or small purchase, it’s always nice to send a thank you message, right? Okay, With email marketing automations you have the opportunity to do it for your store.
if you activate it You will be able to give a unique experience after the sale, inviting the client to visit you once again whenever he wishes. Also, if you want to make it even more personalized, there is the option to add similar products to your purchase to motivate you to make a new one in the near future.
To make this shipment more striking, We recommend that you offer to subscribe to your newsletter so that he receives the news of your store before the rest. Loyalty at its best.
birthday greeting
An opportunity to build loyalty and also surprise the public. This feature tries to take advantage of the information that the customer shares in the subscription forms, especially when you ask for their birthday.
If you have the function activated, when the day arrives, you can program a congratulatory message so that your client feels part of your community. Quite coolNo?
How can you sell more with email marketing automations?
ideal is take advantage of these tools to approach your audience. This not only saves time, but also builds customer loyalty or helps you attract potential customers.
Automations give you a big advantagenot only because of what we mentioned above, but also because of the opportunity to be able to measure each result and adjust your communication strategy based on them.
By using this function you will be able to see how sales are made in a very simple way, that
Ideally, any automation strategy display a benefit or badge that communicates the benefits of buying from you and not the competition. For example, a discount coupon or presales of your new products.
conclusion
To start in the world of email marketing automations You do not need much technological knowledge, it is enough to have a tool that is friendly and offers accessible payment plans or even that is free.
If you are looking for favorable results, It is best to spend time on the configurations, testing and monitoring that the emails sent are sent on time.
By having your , you will be able to decide between different platforms, which are integrated in a few clicks and offer the option of customization so that it adapts to your graphic line.
Now that you have the basics to start automating, do not miss the opportunity to add it to your business since it is one of the most effective and practical ways to make more sales, while retaining your customers.
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