Instagram TV (or IGTV) is a functionality launched by the giant that allows create and broadcast long videos in vertical format.
Your followers can not only buy your products through but they can also view your exclusive videos of up to 60 minutes through the Instagram TV appin vertical format and in full screen!
In this way, the format becomes a strength of IGTV since it achieves better position itself against one of its main competitors, YouTubewho hasn’t yet optimized his app to display videos vertically.
How does InstagramTV work?
IGTV works as a free mobile app that is separate from Instagram, but can be used both inside and outside of the original app.
As soon as the user enters Instagram TV, the application begins to play content from people/brands you follow that you think are relevant to you.
This means that the content that IGTV shows is fully based on the user’s interests and you don’t even have to search for it!
To discover more content, the user can choose between the options ‘For you’ or ‘Following’. In addition, you can ‘Like’, leave comments or share the videos, that is, the same functions as on Instagram.
At the moment, Instagram TV videos do not have advertising, although it is not ruled out that it can be implemented over time.
How do I create my IGTV channel?
To create your own IGTV channel, you only have to download the mobile application and, automatically, the app will recognize the Instagram account with which you are logged in on the mobile device. In this way, the app links your Instagram profile to your new IGTV channel. 🙂
4 keys to get the most out of Instagram TV, and grow your business!
1) Optimize your content
Choose a very attractive title for your video and, in the description, add hashtags own so your followers, by pressing on them, they can go directly to your content within Instagram.
2) Publish your videos at the best time for your audience
This is a great strategy for as many followers as possible see the notification of your new video at the time of publication, and thus get more views!
To find out what time your followers connect the most on Instagram, check the ‘Statistics’ section.
3) Share your Instagram TV videos
Instagram TV allows you to share the links of the videos! Therefore, we recommend that you remove sooooo much juice to your stories and to your other social networks to spread them without limits.
Remember that, even if you don’t have a verified account on Instagram, you can link the stories to your IGTV videos. In addition, in the description of the video it is allowed to add external links. To spread it has been said!
4) Pay attention to Instagram TV statistics
Each video tells you how many people watched it, how long they watched it, etc. Use this information to understand what content your audience is most interested in, and focus on that. 🙂
If you have an online store, you can take advantage of this new tool to:
- Disseminate your e-commerce through a video where you tell who you are, how the idea of ​​creating your business came about, what products you sell, etc. People love hearing these stories, and you get closer to your followers along the way!
- Show a style video backstage (behind the scenes) of your latest collection or photo shoot. Tip: prioritize real images that generate more complicity with users.
- Explain how the . Don’t miss any sale!
- Publicize the production process of your products if you think it represents a strength in your business.
- Anything you think can bring you closer to your followers. Don’t stop until you convert them into customers!
Now that you know what Instagram TV is and how to get the most out of it for your business, learn and get ready to take off your sales!
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