Infoproducts: what they are and how to make money in this market

For some time now, the infoproduct market has been successful among lovers of .

Due to the format of this type of business, it is not difficult to find cases of people who started from scratch and achieved unimaginable results.

However, despite the fact that we hear a lot about information products, not everyone knows what they are and, therefore, they may miss out on a great opportunity to have their own business.

Like at we deal with this topic daily, in this post we are going to teach you everything that permeates this universe.

Let’s talk about:

Shall we start?

What are infoproducts or digital products?

Infoproducts, also known as digital products, are materials produced in digital format and distributed over the Internet, such as ebooks, videos, podcasts, and apps.

Most are educational. and we can say that, currently, the most sought after are the whose popularity is due to its great reach and the possibility of what are you offering.

For those who consume them, they are also very advantageous because they make knowledge more accessible and easier to acquire.in addition to being more affordable economically.

VIDEO | Step by step: How to create an online course from scratch

Who can become a digital producer?

The digital producers, or are specialists in some subject that transform their knowledge into an info product to share it with other people on the Internet.

If you are passionate about gastronomy, for example, you can create an online course with recipes for beginners who want to learn and venture into the kitchen.

Or, if you are an event organization specialist, how about creating an ebook with tips so that the bride and groom save at their weddings?

There are millions of And the best thing is that they are within reach of all the world.

It may seem cliche, but the truth is that, at anyone can become a Digital Producer. To get started, you just need:

To be over 18 years old;
An idea that adds value to a group of people;
Research and discover the best format to stream your content online;
Take the first step after structuring it, such as recording videos or writing about it;
Recognize opportunities in the digital market by identifying the needs of other people;
Test the product before launching it to understand its real value;
disclose it;
And always update. It is essential to know the to produce something that meets the needs of the public.

What distinguishes those who achieve success is their persistence and willingness to learn. If you want to start a it is as important as everything else.

Is it possible to create an info product with other people?

The answer is simple: yes! You can create your product with third parties by becoming . Thus, you will have someone to help you manage your business.

Let’s say you teach English, but you don’t know much about and the digital market. You can work with videomakers or marketers to produce your classes, while you focus on the content.

Even today there are focused on strategies for info products that can help you a lot on this journey.

Is it better to be a producer or an affiliate?

Currently, there are two ways of : as a producer or as an affiliate.

We already explained who the digital producers are. Now let’s talk about the which are the people who advertise the products of third parties in exchange for a commission for each sale.

Know if it is better to be It depends a lot on your profile. If you like to create new things, be in action and be the face of your business, being a producer may be the best option for you.

But, if yours is to venture into sales techniques, online advertising and you prefer not to appear, perhaps your profile is closer to the membership.

In any case, the two opportunities are excellent for those who want to have their own business and .

Main infoproduct formats

There are several and the best format is the one that transmits the content to your client in the most appropriate way.

For some businesses, an ebook is sufficient and practical because it is easily accessible. In more complex materials, video classes may be more appropriate, since they facilitate the understanding of the content due to the audiovisual resource.

In general, there are the following infoproduct formats:

ebooks
courses
manuals
podcast
Study material
Music
Ringtones
Reports, Market research
Software and online services (including SaaS)
mobile phone applications
Conferences
Films
Templates
Source codes, Scripts
Images
Photos
icons
CD keys (and any other type of Serial Code)
Digitized magazines
Papers and articles

It should be noted that ebooks and online courses are some of the most successful formats. If you have doubts about which modality to choose, do not miss the video we recorded to help you:

VIDEO | Ebooks + Membership – Make the most of this format | Q&A#55

Complementary products

Nothing prevents you from making available various formats associated with a single product. Your ebook can also have an audio and video version, for instance. Or you can offer consulting services to complement your online course on other channels, such as Facebook.

You determine the best approach according to your audience.

niches on the rise

Digital products are increasingly in demand and some specific niches are standing out in the market. Here you have the :

Business and Career;
Personal development;
Education;
Culinary and Gastronomy;
Health and Sports;
Spirituality;
Fashion and Beauty;
Digital marketing.

The most famous infoproducts on the market

There are thousands of digital products that are very successful on the Internet. But here we are going to show you three success stories from our series . These are infoproducts that have a true legion of fans and have changed the lives of many people.

The first example is , by Priscila Heimer who, in a month, managed to have 6,000 emails on her list. Her theme is healthy and sustainable eating.

The second is the case of Martín Giacchetta, a personal trainer known for training Spanish celebrities, who launched the an online fitness and nutrition course that became a fever in his country.

And the last one is that of Luis Carlos Flores and Gaby González. Your consulting project on conscious parenting,has placed them as one of the main references on the subject in the countries Hispanic.

VIDEO | Conscious parenting | Luis Carlos Flores – Digital Makers

Main myths about infoproducts

The market for infoproducts or digital products, despite the fact that it has been around for a few years, is still a novelty for many people. For this reason, there are several What do we need to deconstruct?

The first is that it is selling digital products. And, despite the fact that this is a market with many possibilities of success, it is a job like any other where you have to make an effort to obtain good results.

Many people also believe that digital producers and affiliates work less than other professionals or do not need to study. But that’s not true.

The great market specialists are always up-to-date, taking courses and participating in events to discover the best sales strategies, in addition to dedicating themselves to producing, optimizing and disseminating their digital products.

Another well-known myth is that you have to have a lot of money to start in the infoproduct market. But the truth is that you can .

How to create a business plan to sell info products?

Now that you have understood the main concepts related to digital products, we are going to explain how to create a . This document allows you to organize your ideas and guide you, as well as being useful for attracting resources from potential investors.

For this reason, before starting to work on your project, we recommend that you do strategic planning and record everything. In your business plan, you should include:

Business analysis;
Market analysis;
Analysis of the competitors;
Customer analysis;
;
Operations plan;
Finance plan.

Going into action: how to create your first info product?

Now, we come to what you were waiting for. As you know, there are many infoproduct formats, but in this post we are going to focus on the two main ones: online courses and ebooks. Keep reading!

1. Choose the content of your info product

before thinking about , you should know which one to develop.

1.1. I have an idea!

You don’t need to wait for an incredibly innovative idea. If you have one that input value to a group of people, you can start. The first step is easier than you can imagine.

If your plan is to make an ebook, start writing. If it is to produce video classes, record your first video. Even if it doesn’t come out perfect, you will have a prototype of your digital business.

1.2. I have a skill!

If you have a skill, but don’t know how to turn it into a business, study everything related to the subject and discover how to transmit your knowledge through a digital product.

1.3. I don’t have a clue

If you still don’t have a concrete idea, but you see great opportunities in the infoproduct market, don’t worry! Pay more attention to your environment and identify the needs of those around you.

You can also get inspired by other digital products and . Remember that it is possible to create an info product without being a specialist in a subject.

But if your idea is to be a , it is essential that you master the topic you are going to address. Otherwise it will be difficult for you in your niche To help you, participate in events on entrepreneurship and digital market.

2. Validate your market niche

After thinking about your business ideas and skills, you have to validate the in which you will act.

Search using keyword tools to understand the demand for your niche, such as Y .
Understand trends, using tools like .
Study your competitors and evaluate their sales rate.
If you already have an audience, conduct questionnaires and surveys to understand their demands.
Create a basic version of your digital product and test its reception in the market.

VIDEO | Market niche: How to differentiate yourself from others?

How to create an online course

For , the first thing is to know that you must divide your work into three stages: pre-production, production and post-production. Also, don’t forget because it will represent your ideal client and guide your entire strategy.

Define the structure of your course. In other words, assemble a skeleton with all the modules and the video classes that will be part of each of them.

Create your script to support you when recording classes and ensure that your content is relevant, educational and meets the objectives of the course.

Also, to create your online course, you will need some basic equipment, such as a which can even be your smartphone, and a . You should also think about lighting. You can opt for natural light or make a .

Do not forget to prepare the stage where you are going to record your video classes, because it can help your audience connect with you, transmit professionalism and credibility.

It is also important that you take care of the so that your audio is not left with…