The need to track or monitor the behavior of visits to a website is essential to plan future business strategies and to control visits so that they can be converted by knowing their browsing habits on our WordPress site.
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Services like Google Analytics They offer us, free of charge, the possibility of obtaining various statistics on visits, length of stay, searches carried out on the website and other minor data (browser, geolocation, etc.) that are very useful for drawing up marketing strategies if we are an online store, as well how to know which topics are most read in our blog to enhance them and get more visits.
To carry out a tracking from Google Analytics In addition to having one, we need to register our website (it is possible to have as many websites registered in Google Analytics as web projects we manage) so that we can start to obtain visit metrics.
How do I add my website to Google Analytics?
- Access your account Google Analytics.
- Register your site (if it isn’t already).
- Get the tracking code (ex: UA-12345678-1).
- Access the dashboard of your WordPress.
- Check if you have the plugin installed Google Analytics by Yoast (Yoast WordPress SEO).
- If you don’t have it installed?
- In Yoast WordPress SEO go to General configuration.
- Locate the section Google Webmaster Tools.
- on record Google Webmaster Tools insert your tracking code: UA-12345678-1 (the one that corresponds to your site).
- Activate the option on this screen “tracking” (Allow tracking of this WordPress install’s anonymous data).
- from plugin Google Analytics by Yoast authorize Google to crawl your website.
- Save the changes.
In the following video we explain how to insert the tracking code of Google Analytics in WordPress and start tracking visits.
One way to check if our WordPress website has the correct tracking codeit is from the main page of the site, right button “View source of the page” check if the one related to Google Analytics is found among the tags:
If such a tag appears, then it is only a matter of minutes or hours before Google starts generating analytics data from our websites.
After inserting the tracking code in WordPress, the status of Google Analytics is modified so that if you access your Google Analytics account again, Administratorsecond column “Property” and you click on “Tracking Information“, “Tracking code” in Condition must appear “receiving data”which will indicate that you have successfully added the Google Analytics tracking code to your WordPress site, if the warning appears “tracking not installed” You will have to check the settings in the plugin again to make sure they are correct.
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