Instagram has achieved another milestone in its history reaching 2 billion monthly active users worldwide according to , however, the social network has achieved this figure at a time when it faces the most scrutiny from regulators and stiff competition from .
Instagram reaches 2,000 million users… silently
Instagram’s growth has been constant since Meta (formerly Facebook) acquired the photography app, as shown: in January 2013 the social network had 90 million users, who grew slowly throughout its first years. years making a leap in June 2018 when Instagram hit 1 billion monthly active users, compared to the 800 million it presented in September 2017. And since 2018, in just three years, the social network has been able to double its mass of users.
And not just any type of user as the average age of Instagram users is particularly appealing to marketers: as of July 2020 more than two thirds of the total users of the social network worldwide were 34 years old or younger.
In fact, users aged 25 to 34 represented the largest share of global Instagram audiences, while More than 500 million users used Instagram Stories daily.
In general, Facebook does not break out the income of Instagram or its users in its financial reports. The latest updated data on the Approximate number of Instagram users was from 2019, when it was around 1.22 billionso closing 2021 reaching 2,000 million users has been quite an achievement.
A complicated year for the visual social network
US lawmakers are so concerned about addictive content on Instagram that Adam Mosseri, Instagram’s CEO, a few days ago — the latest incident in a controversial year for the social network.
Mosseri’s topic before the Senate Commerce subcommittee was child protection online, a topic that has managed to hit the image of Instagram in recent months, and this is probably the reason why Instagram has not made its number of users public since it crossed the line of 1,000 million in June 2018, avoiding promoting its increase at a time when lawmakers and regulators have seen Meta as having outsized market control.
And it is that while it took eight years to cross the threshold of one billion users, it only took three to double that figure and reach 2,000 million unique active users, which makes the video social network a powerful leader in , even with the in recent months, especially for being extremely attractive to teenage users.
And it is that in the face of such a challenge, Meta has taken action: clone some TikTok functions and incorporate them into Instagram in its section, not without arousing more controversy around its actions.
In September, The Wall Street Journal published articles about a series of internal Facebook documents leaked by the former employee, including claims that the social media giant knew the app was bad for teen mental health, and did very little about it. After these accusations, the legislators asked the company stop development of a version of that the company was developing.
Hard times are coming for Meta now, as in the time that Instagram’s user base has doubled, Facebook’s has only grown by 30%. For Meta to finance its ambitions to move the company to the market, it will need Instagram to continue growing and, of course, to increase its profits.
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