Instagram Shopping course to learn how to create your own social media strategy on the platform, and master this very interesting functionality from scratch.
We already know that if a brand is correctly on Instagram, it generates a lot of trust in its audience. Therefore, it is essential that our product or service have its own space on this social network. Of course, always being in an appropriate way in which the business objectives are aligned with the communication objectives of the brand.
Throughout 10 classes we will see different aspects with the aim of being able to optimize our communication strategy on the Instagram platform itself and making the most of the Instagram Shopping functionality.
We will know first-hand the penetration and use data in Spain. And this will make us see that we are a little wrong when we believe that Instagram is only for Millennials. We will also see the basics of Instagram Shopping and for this, the next trends and news that are coming.
We will register the Instagram Business account. Something fundamental in the process of activating the Instagram Shopping functionality, and we will know Instagram Shopping in detail, seeing here all the publication formats that this functionality presents.
We will configure Instagram Shopping from start to finish. Seeing step by step how we should do it, and we will know the Instagram Shopping console, so that in the future you can manage your store on Instagram independently.
We are also going to set up an Instagram Shopping campaign with the products that we have tagged in our catalog, and we will see how Instagram Shopping would apply to local businesses in this case, as well as the functionality of Instagram Maps.
And finally we will see the analytical structure that we must consider to monitor our Instagram Shopping activity, and finally we will have a lesson dedicated to tools and tips to use in order to optimize results.
We will combine theoretical classes (which I assure you will be fun) with practical classes and we will be able to develop our communication strategy as we progress through the course.
We will also have a series of documents, templates, links of interest and tools that you may not have known about, so that they are part of everyday life and can provide maximum value.
And it goes without saying, but of course in case of doubt/question/request/suggestion we are on the other side of the support form waiting to solve any doubt that comes to mind, go for the course!
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