When one of the biggest challenges of the entrepreneur is to captivate and discover how to better reach all types of consumers.
Before starting strategies that involve complex methodologies, it is necessary to see clearly and precisely who are the possible of your product and understand what stage each of them is at.
There are many types of consumer that we can reach directly. But when we focus on launching a specific product or campaign, we need more detail to reach five of the main types of consumers in the market.
Do you want to understand how to reach different types of consumers for your business? Find out a little more about each of the top profiles and their behaviors below.
The five types of consumer
In order to impact different types of consumers, you must be able to accurately identify them.
In addition, knowing the profile of these people can give you more freedom when creating content, campaigns and strategies better oriented to your . Get to know each of the five types of consumer a little better.
1. Initiating consumer
This person will be responsible for proposing the purchase idea that can be done internally or externally and in different ways.
Whether through a an outdoor or an advertisement in the Initiating consumers are responsible for identifying the need for a particular product or service.
In order to exemplify in a more playful way, we will work with the example of parents and children. If a child asks her parents for a toy, we will enter directly into the purchasing process of the initiating consumer.
2. Consumer influential
The role of this type of consumer is basically to have the power and ability to influence other people to buy.
Basically, we all have a bit of this consumer profile. After all, you have probably already influenced someone to buy some kind of product or service.
For example: You need to buy clothes, but you don’t know exactly which one. Your friend can make a suggestion and say that this is the best store. As it is a close person, your purchase decision ends up based on the of this person.
We can say that this consumer, perhaps, is the one that needs to be better worked on. At the end of the day, you will be recommended by someone who has already been your client or who has shown that your offer is really worth it.
This ends up implying a much lower cost of acquiring a new client, in addition to guaranteeing that this person already has recommendations about your work.
3. Consumer decision maker
As its name suggests, the deciding consumer is the one who decides to make the purchase, without having to be influenced by anyone or without taking into account external factors.
In general, if the customer is responsible for the income and does not need assistance to make the purchase, you can fit into this type of consumer.
To help you understand it better, we can represent these people by groups such as:
- Mothers and Fathers;
- of small and medium enterprises;
- Financial managers;
- Shopping area.
4. Buying consumer
The buying consumer is the type of person who already knows what he wants and is determined to buy a certain product. or service.
Despite being very similar to the profile of the decision maker, the buyer is the person to whom we effectively assign the function of making the purchase in a specific way.
Basically, the buying consumer is the one who, in the end, pays for the product or service that was purchased. They can be of the most varied types.
- mothers and fathers;
- Grandparents;
- Brothers;
- Managers;
- yourself
5. Consumer user
Finally, the user consumer is one who, in fact, will own the product or use the purchased service. It is important to note that here, he will not always be directly responsible for the purchase.
In one way or another, we are all consumer users, either when we receive a gift or when we buy something, on impulse or out of necessity.
At this stage of the process, the consumer will be more dedicated to the experience of the product or service so that they can perform the analysis of and if, in fact, the purchase was worth it in your opinion.
Why is it important to know the types of consumer?
Now that you know what the main types of consumer are, you will be able to understand exactly what each one represents at each stage of purchase.
In this way, it is easier to establish more specific strategies and reach each of these people directly. There are some points that you must take into account in your strategy to attract customers.
We have selected the main ones below to help you with decision-making in your marketing campaigns.
1. Content production
Now that you know the difference between the types of consumer, able to talk to each of them is essential.
In addition to working on their pains and objections, as an entrepreneur you will be able to optimize the language of communication in a more direct way with the aim of making the user feel in client correctly.
2. prospecting
To better understand existing consumer types, you can create a . In this way, you will be able to develop strategies where you can speak directly with each stage of your .
Understanding where each of these people is in the process is critical for you to put your focus and energy into developing methods that are truly effective when it comes to winning a sale.
3. Customer rating
Finally, understanding exactly what types of consumer exist during the sale of a product or service gives us the ability to classify each person against a predeveloped.
In addition to knowing what step each of these people is in, you will be able to know when to contact a forgotten, when to go looking for new buyers, or even when you have to make a with a former consumer.
What is the best type of consumer?
Even if the answer seems redundant, you don’t have to worry about who is the best type of consumer, but rather which of these profiles is the most important for your business at the moment.
Another important point that we must underline is that there is not only one person who represents a type of consumer. We can all be part of the five groups mentioned in this article.
As an entrepreneur, you should only have the sensitivity to detect at what moment of the purchase your type of consumer is. In this way, you will be able to offer effective solutions for their needs.
If you want to go deeper into the topic, .
Facebook Comments
Disqus