Lidl projects its Christmas strategy under a nougat made by one of the best chefs in the world

With a month to go before Christmas, the festive season has already reached the majority of businesses with more momentum than supermarket chains. As regards Lidl, the German company has overturned its attempt to under this same product designed by Xavi Donnay, the best pastry chef in the world in 2020.

There is no Christmas without nougat as a supermarket that does not offer it more than a month before the long-awaited December 25 arrives. The quintessential product of the final stretch of the year, with the permission of the polvorones, which, beyond the classic hard or soft formats, has brought together an infinity of varieties, flavors and pieces from the most repeated to the most exotic.

For this reason, Lidl has fully immersed itself in this sector but with a bet worthy of its good treatment of chocolate, always recognized as . Specifically, with a that comes developed by the elaboration of one of the most respected chefs in the world.

Xavi Donnay, who for this union with the German chain has prepared a chocolate bar with a touch of salt and coffee that gives it a special and different flavor from other similar nougats. In addition, the character of coulant makes it advisable to heat it for 30 seconds in the microwave for consumption, so that its texture melts and becomes a delicacy.

Lidl’s coulant nougat only costs 2.49 euros

Framed in that of Lidl, with which the company brings together its most exclusive Christmas products, each bar weighs 240 grams and can only be found in the chain’s physical stores for 2.49 euros. A real bargain price, taking into account that the nougat is under the idea of ​​the recognized as the best pastry chef in the world in 2020.

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A new way of presenting a nougat since it is one of the first occasions in which it is presented as a coulant, a hot cake whose interior is filled with melted chocolate. In addition, it does so with a different flavor to present Lidl’s great bet this Christmas with the aim of sweetening the best palates.

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