It is the largest business-oriented social network in the world. It connects thousands of professionals with companies and enables various partnerships and opportunities.
Without a doubt, those without a LinkedIn profile are missing out on great opportunities to expand their market presence. This is especially true for businesses, who may miss out on what one of the best and only business channels has to offer.
LinkedIn for business has long been known to be a strategy that delivers great results when it comes to gaining authority, visibility, and attracting talent.
The Company Page, which is what a company page is called on the social network, is the way to lead a brand to great achievements.
A ! We do focused strategies for LinkedIn and we highly value the power of this network. This earned us great recognition in the market, various benefits and even awards.
In 2019, we were, for the second time, among the top ten Company Pages in the world. Incredible true?
This award means a lot to us, and we want you and your company to do a lot of great things with LinkedIn, too.
Therefore, we are going to share with you, based on our experiences, the LinkedIn guidelines and the advice of other companies that are #BestOfPages, tips so that your Company Page also stands out!
But, after all, what are all the benefits of having a Company Page for my company on LinkedIn?
If you are still not convinced of how good LinkedIn offers for companies, we are going to show you some of the main benefits of having a Company Page. Notice!
1- LinkedIn will serve as a showcase for your company
The Company Page can be followed by multiple profiles and can on your news feed to be seen by followers and even followers’ connections when they comment on the post.
Also, she is publicly viewable by default. That is, your content can even be ranked on the web.
2- The company’s collaborators end up acting as business ambassadors
It’s natural for employees of a company to put the company they work for on their LinkedIn profiles.
When you have a Company Page, it appears for bookmarking on collaborators’ profiles and shows up on their connections as a clickable image.
Therefore, the employees themselves advertise the company and can still show their pride in being part of it.
3- It is possible to advertise vacancies
One of LinkedIn’s features is the Jobs tab, where users can find job opportunities.
Thus, the Company Pages can advertise their vacancies on the network and be seen by thousands of users looking for work.
These are just a few of the many benefits of using LinkedIn for Business. Now, check out the tips to succeed with your Company Page!
How to highlight your Company Page?
Here are some valuable tips:
1- Complete your page
Complete your Company Page profile with all the necessary information. Take advantage of the checklist that LinkedIn offers you.
Thus, your company will be reliable and will be better identified by employees and by the public.
Oh, and don’t forget to post!
2- Post quality content frequently
To gain visibility, the ideal is to publish content with a certain constancy. Consider LinkedIn as awith the same importance as your other channels.
Having a dedicated LinkedIn strategy is essential and the focus should always be on relevance to the audience.
On the Company Page, for example, we publish content that encourages the professional growth of the people who follow us.
One of our strategies, and what caught the attention of the LinkedIn team, was and current affairs, just like other successful companies.
Also, advice from Another award winner is creating a series of posts with creative consistency to gain traction. Another tip from them, which is also something we do, is pin the most important company content to the top of the page.
3- Post native videos
Native videos are those originally published on LinkedIn, that is, they are not hosted on other video players.
The winner of the first prize,revealed his top tip for success: use native video to bring content to life.
The ideal is short videos, easy to consume and humanized. And we couldn’t agree more, humanizing, mainly, is something valuable for us. After all, what is a company without the people who make it up, right?
4- Promote events and projects
LinkedIn is a perfect platform to promote the events that your company organizes or even local community events, as it does .
It is also very strategic to promote other projects, such as Y as is the case with . This company promotes its popular podcast through guest highlights, quotes, and more.
5- Promote culture, achievements and employees
Our main advice and the brand of our Company Page is to celebrate achievements and people in a fun way.
From these publications, such as the birthday boys of the month and winning an award, we were able to show our culture. As simple as it may seem, this is something that adds a lot of value, both for the brand and for people.
Another page that does this very well is through native videos with their employees, helping to attract new talent to the company.
6 – Share content produced by your employees
In addition to sharing your own content, one important action we take and recommend is sharing your employees’ content.
This shows not only the company’s concern for its employees, but also works as social proof to attract new talent.
7- Interact with your audience and analyze your results
For your Page to gain more visibility and be successful, it is important to engage with your audience by responding to comments and posts.
But it is also important to analyze the results of your strategies as in any monitoring action. At the end of the day, it is your brand that is communicating and needs to be taken care of.
It is details like these that make the difference and lead companies like Best of Pages to the recognition they deserve.
If you want to learn how to take the social networks of your business to another level, also read our and stand out!
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