Mercadona has a new vegetarian wood-fired pizza (and it’s not from Casa Tarradellas)

Constantly searching for new products with which to continue surprising its customers, Mercadona has once again delved into one of the products that has always brought it the most success. Of course, this time without its trusted supplier in what refers to this food, the pizzas of the Valencian chain have a novelty.

The trend for healthy food and away from meat products has pushed Mercadona to launch a new pizza under its Hacendado white brand. Under the name of Melanzane and with , this product also comes with the exclusivity that it is made in a wood-fired oven to provide greater quality.

A vegetarian pizza since, in addition to these ingredients, it includes flour, water, tomatoes, oregano, oil and sourdough yeast typical of most pizzas. Everything to form a complete ingredient of the healthiest, within its category, which only provides 11.1 grams of fat per 100 grams of item (includes 430 grams, in total).

Already prepared, so you only have to heat it for between 8 and 10 minutes in the oven at 220 degrees, Mercadona also recommends keeping it frozen at -18 degrees “so as not to alter the quality of the product.” Lastly, with regard to its price, each unit costs 2.20 euros to complete the latest innovation from the chain led by Juan Roig in its pizza catalogue.

Who is behind the Melanzane pizza?

However, it is in the provider of this Melanzane pizza that perhaps its most distinguished feature is found. Away from the , as far as these private label products are concerned, this time Mercadona has opted for an Italian company.

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, based in Noceto (Parma), is the brand that on this occasion has acted as supplier of the wood-fired oven pizzas registered under Hacendado. A new company to add to the list of partners of the Spanish chain, to offer a novel product that combines the good touch of transalpine cuisine with pizzas with the healthiest diet based on aubergine, cheese and salad.

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