Hello,
Getting a good positioning of a web page in search engines is not something that can be explained here in a summarized way, since it can be a very laborious task and it can take months to obtain results. There is no magic formula to appear at the top of the search engines.
However, I give you a series of tips that should help your online store made with PrestaShop to position itself better in search engines:
– Activate friendly urls on your website. To do this, go to the PrestaShop administration to Preferences->SEO and URLs. In the Link Configuration section, activate the Friendly Links parameter and save the changes.
– On the same page as before, click on the Generate the robots.txt file button at the bottom.
– Activate the web cache. To do this, go to Advanced Parameters-> Performance and activate the parameter Use Cache?. It will make your page load faster, which can benefit ranking.
– Make sure you put correct metadata for all products in the store. When you are editing a product you have to click on the SEO tab. Put a title, description and keywords according to the product. Same for store categories.
– Make sure you don’t have broken or wrong links on your website, as this could penalize you. It is convenient to use a tool such as Google Webmasters Tools to verify these tracking errors and correct them if they exist.
As I was saying, getting a good position is a matter of patience, so don’t expect to appear at the top of the search engines immediately.
You can download a free SEO guide for PrestaShop at www.prestashop.com/es/seo-guide
However, if you do not want to get complicated and want to make the changes indicated above automatically. You can use the module that you have indicated, since it will make all the changes that we have mentioned automatically.
Cheers
Answered: 09/04/2015 5:52 pm
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