In the online guide monetization course we are going to analyze the business development possibilities of any type of virtual guide.
When we think of an online guide, we usually tend to refer to a tourist or place guide, and although they are the majority, there are online guides on many other topics.
We are going to see a course in which it is explained from the personal experience of a real business that operated until mid-2018. A Nicaraguan tourist guide that came to advertise more than 500 SMEs in the sector, the largest online guide in Nicaragua.
The course is structured in such a way that we first see the possibilities of an online guide, we define the factors to take into account when choosing a suitable theme for our guide and then we develop it.
Once we have defined the guide, what we will do is prepare the structure of the content, we will see, through examples, the different options that we have, as well as the performance that we can get from our Blog section.
We will do an analysis of how to mount and why we may want our future guide to be multilanguage and we will see examples of how not to do it (to avoid common mistakes).
Finally, in the final part of the course we focus on the core of the business: the monetization options of the online guide. First we will see, also from the example and with real numbers, the option of direct advertising to companies in the sector.
But we will not stop there, in the following chapters we will also see other alternative income options that can be even much more powerful than advertising, we will deal with affiliate marketing, memberships and the sale of our own products.
To conclude the course, we will see how to manage a sales team and the sales strategy that we can follow, we will talk about the mistakes made and the results that were obtained with the changes derived from them.
In addition, in the tenth class of the course we will also explore opportunities derived from the same business, we will see how we can take advantage of our client portfolio to solve common problems that they may have and, in this way, increase the income per client of our business.
This course can not only be used to start a digital business through an online guide, it covers practical concepts that can help you develop the strategy of any other business.
If you have any questions regarding the course, I will be happy to answer them from the support section of the intranet. Go for it!
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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