Organic positioning techniques for e-commerce – Wingdings Translator Online

Have you ever thought how increase the visibility of your product or service through a organic positioning optimum? When was the last time your site appeared in search results?

Although you may have strong rankings on social media or other sources, there is a good chance that your website has never appeared in the top positions of Google; That is an opportunity that you should not miss.

If you are curious to know how to apply SEO positioning strategies to sell more with your eCommerce business, then this blog article will help you get that boost you need.

What is organic positioning?

Organic traffic is the type of traffic that comes from natural results on search engines (mainly Google). Hence, it is also known as natural positioning -or free visibility- in search engines.

To get such organic traffic requires you to produce valuable content that is consistent with the sector of your brand, that answer the questions and doubts of your potential customers, and that serve as a basis to meet your sales objectives. These can be of various types, such as blog articles, vlogs, guides, reviews, albums, etc.

In turn, it is necessary to do , which is a set of techniques for your website to be in the first search results, always taking into account the Google algorithm.

These actions are classified into:

SEO on page: all the optimizations that can be done within the website, that is, everything that we can edit.
SEO off page: all actions that are done outside the site, such as exchanging links.

If you have an e-commerce and you are not receiving this type of free traffic, it means that there is a great opportunity for your business.

To do this, there are two main ways to get started:

Carry out a web audit and apply SEO strategies for e-commerce, in order to improve your positioning in search engines.
Create valuable content for social media and redirect your audience to your website.

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How is organic positioning in an e-commerce?

Let us first remember that the is the process of buying or selling products or services through an electronic network. Similarly, the term can also be used to refer to websites that allow such online purchases.

When optimizing your e-commerce you must take into account these 4 main objectives:

Build buyer trust.
Increase the user experience.
Increase the conversion rate.
Increase the perception of value of your brand or product.

That said, at first glance there isn’t much of a difference between SEO techniques on a blog and those used by e-commerce stores, as both involve provide users with quality content; however, it is true that there are more factors involved in virtual stores, such as using more keywords transactional and have a web structure that facilitates buying the products.

For example, regarding the keywords:

If you sell scarves, your site should contain keywords like “womens scarves”, “mens scarves”, “hand knitted scarves price”, etc. On the other hand, for a technology-focused store they will be more suitable keywords such as “cell phone accessories”, “cell phones on sale”, “cheap and good cell phones”, etc.

In reality, it requires a lot of actions and extensive knowledge about how organic positioning works. For this reason, many companies turn to so that their pages are always optimized, and that they also provide other services such as Google Ads.

How to position an online store?

Below we will give you an explained list with the main techniques and tips that will help you position your e-commerce:

1. Create a blog and publish constantly

is a great way to increase the reach of your online store. This can provide a platform for discussion about products and topics related to your business.

In addition, also will help you establish yourself as an authoritative voice in your industrywhich can lead to increased traffic to your website and more potential customers.

Thus, content marketing is one of the most profitable ways to market productsbecause you don’t have to pay for the exposure you get through content.

2. Write better titles that encourage users to click on your page

Try to be short and concrete. It is recommended that they do not exceed 60 characters, that they be questions and, preferably, use numbers; so the full title can appear in the SERPs (Search Engine Results Pagethat is, the results pages displayed by a certain search engine) and it will be more striking.

3. Audit your website and optimize

A web audit is a general process of analyzing your website at a technical level. Consists in review your site’s architecture, platform, and content to find out your position in search engine results pages.

It also includes source code error checking to provide a better user experience.

You can use tools like , which allow you to generate reports that are very easy to understand, and thus carry out technical SEO actions much faster.

4. Have a good website structure

If you have a good website structure, it will be easier to navigate and find what you are looking for.

A great way to make sure your site is easy to navigate is to using dropdowns, filter options and searches. Another way is to keep the text as succinct and clear as possible.

Remember that it must also be optimized to work comfortably on mobile devices.

5. Work with the right platform

Setting up an eCommerce store involves many steps, such as choosing a domain name, shopping cart, trusted web host, and eCommerce platform.

There are several options on the market. The most popular and reliable are: Amazon, WooCommerce, Shopify and Tiendanube.

As for the design of your online store, it can be done using a pre-made theme, or hiring a designer to make you a custom theme. Once the store is designed, you can start adding products of providers.

6. Check if backlinks pointing to your website are spam

The link building is a form of search engine optimization that is done to attract links to a website from other websites and blogs.

The number of inbound links—and internal links—from a site influences its position in major search engine rankings, but having too many, especially from sites with low reputations, can be detrimental. That is why it is very important to audit backlinks to remove those that are toxic or spam.

7. Sort for keywords with low competition

Although positioning with a keyword 100,000 search volume sounds appealing, it could actually cost your team a lot of time and effort, and — in the process — miss out on other opportunities.

What we recommend is begin with long-tail keywords specific, with a considerable volume but with low competition. In this way, the traffic you get will be more profiled, thus increasing the chances that you will generate sales.

8. Improve the user experience of your website

The user experience on the web can be improved with a properly designed sitebut it is also important to optimize all the details.

Here are some tips to keep in mind:

choose a Web design modern and attractive.
uses sources larger for easier reading.
Includes a image gallery on your home page, to increase the interest of users.
place interactive contentwhich encourages the participation of your visitors.

9. Get reviews and testimonials that increase the credibility of your business

The importance of reviews for e-commerce is that they provide the customer with the necessary information to make a purchase decision, based on the experiences of other users.

The credibility of a virtual store increases when it has good reviewsas consumers want to buy products from reputable stores to avoid scams and fraud.

This helps you get more customers and sell your products without having to spend on advertising.

10. Keep your website images optimized

Why is it important to optimize the images of your eCommerce store? There are a few reasons:

First of all, you want to make sure that images load without problems on the user’s screen so they don’t have to wait for them. Second, you make sure don’t waste customers time with loading screens. And thirdly, when the images load quickly and correctly can increase conversions up to 300%.

11. Use friendly URLs for your web pages

A URL can be something as simple as my-site.com/category-name. This will help your audience understand more quickly what the content on the page is about, while also making it easier to share.

SEO is a key part of e-commerce.

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