pinterest, that gigantic global cork that over time has proven to be much more than a mere repository of images of delicate crafts and tasty pastries, has been embarking on an evolutionary process for some time that is leading it to progressively approach the characteristics of the leaders of the , Facebook and Twitter. With a of 5,000 million dollars (3,648 M €), pinterest is already in seventh place in the , ahead of an eCommerce giant like zalando or applications as popular as Snapchat. Now, this will be precisely one of its new competitors, because Pinterest opens up to messaging.
Pinterest approaches Facebook, Twitter…and WhatsApp
“Every day, people send more than two million pins. Sending a pin is a great way to let someone know that you’ve found something they’ll love. We want to make it easy for you to have a good old-fashioned conversation about those pins. So now when someone sends you a pin, you can reply with a message or give them another pin back.” (Tom WatsonPinterest Product Designer)
As you can see in the video below, Pinterest has taken another step in its amazing evolutionwhich, in this case, will lead you to offer your users a Messenger Service similar to the one that, for example, can present Facebook. In this way, pinners will be able to share pins exclusively with specific users of the platform, as well as send them direct messages.
But in addition, Pinterest has taken care to include the possibility of creating group chat (for a maximum of ten users), with a design that is clearly reminiscent of what can be found in leading messaging applications such as WhatsApp.
Through this new service, which will be present both in its mobile applications and in its classic web version, users of the social network will be able to talk to each other in a simple wayattach images and even emoticons.
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