has announced that will invest one million euros throughout 2021 to develop new training initiatives from its sales development area in Spain, AliExpress Businessesputting at your disposal the tools to promote the digitization of Spanish SMEs.
As explained by the company «This need arises after the notable growth in the number of local sellers on the platform during 2020 (more than 100% compared to 2019), reaching more than 8,000 Spanish companies in the marketplace to date». Due to the pandemic, thousands of Spanish companies have established or increased their online presence after observing that millions of customers turned to eCommerce to meet their daily needs in the midst of the health emergency.
From January to June 2021, AliExpress Businesses has held more than 70 sessions for local sellers and has accumulated about 4,200 hours of training. The platform has been targeted Accumulate more than 12,000 hours of local salesperson training during 2021.
“During the pandemic, the growth of e-commerce in Spain forced small and medium-sized companies across the country to accelerate their digitization processes to keep up with the ‘new normal’‘. The number of Spanish sellers active on AliExpress also increased significantly in 2020«, assures Estela Ye, Executive Director of AliExpress in Spain, Italy and .
As part of the new training initiatives developed for the second half of 2021, AliExpress Businesses has announced the following programs:
- AliExpress Learning Center: the natural evolution of AliExpress University. It is a renewed space in which Spanish companies can access all the training modules created by AliExpress Businesses, live webinars and special sessions that gather all the information necessary to develop in the marketplace.
- AliExpress Businesses Leadership Initiatives: throughout the year, business leaders will participate in a program of strategic advisory sessions aimed at around 100 representatives of European SMEs (including Spanish companies). Participants will design a plan to implement some of these successful practices in their own business, with the support and supervision of the program’s expert entrepreneurs.
- At the same time, Spanish companies have participated in the program netpreneur, a series of workshops organized by the Alibaba Group to discuss business strategy, management, the digital economy and the use of technological innovation. In this program, different entrepreneurs and experts from China share their knowledge with entrepreneurs from all over Europe.
- AliExpress Rocket Camp: individual advice program for companies on the platform, either to take a step forward in their business, in the case of sellers who have recently joined the platform, or so that sellers already established on it can grow your business on AliExpress.
- aliexpress compass: a consultancy initiative by the AliExpress Businesses team to serve the most advanced sellers on the platform, developing customized solutions for them, based on the diagnosis of their business performance.
- AliExpress Navigator: a program in which the best sellers on the platform are certified and professionalized so that they can design training modules that cover the main areas of development for local sellers.
AliExpress Navigator: sellers training sellers
With the aim of developing innovative learning sessions that are closer to the needs of Spanish SMEs, AliExpress Businesses has designed the Navigator program. It is a free initiative in which experienced AliExpress sellers will share their knowledge about e-commerce in different areas. with a larger number of sellers or potential sellers, using AliExpress training platforms and other external platforms.
These e-commerce experts, called tutors in the Navigator program, they will develop different training modules focused on the most relevant aspects that they themselves have identified for Spanish sellers that operate on AliExpress or businesses that seek to go digital in the near future.
«Spain is the first country in which the Navigator program has been developed and will be implementedwhich shows the importance of this market for AliExpress”, explains the company. AliExpress Businesses hopes that more than 5,000 Spanish vendors benefit from the knowledge of the tutors and their respective learning programs.
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